{"id":11898,"date":"2025-02-25T17:12:39","date_gmt":"2025-02-25T16:12:39","guid":{"rendered":"https:\/\/zaposlise.hr\/blog\/?p=11898"},"modified":"2025-02-25T17:15:09","modified_gmt":"2025-02-25T16:15:09","slug":"guerilla-marketing-u-4-koraka-uz-primjere","status":"publish","type":"post","link":"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/","title":{"rendered":"Guerilla Marketing u 4 koraka (uz primjere)"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Guerilla marketing (gerilski marketing) je netradicionalna strategija koja obi\u010dno uklju\u010duje niske tro\u0161kove i neobi\u010dne taktike za dosezanje ciljane publike.<\/p>\n<p>U marketingu su dobrodo\u0161le razne kreativne strategije za promicanje proizvoda, usluga i marki. Va\u017eno je da su u\u010dinkovite.<\/p>\n<blockquote><p>Kad ima\u0161 para (<a href=\"https:\/\/filipkelava.com\/sto-je-guerilla-marketing-definicija-prednosti-i-sjajni-primjeri\/\" target=\"_blank\" rel=\"noopener\">bud\u017eet<\/a>) u marketingu \u2013 sve je lak\u0161e. Me\u0111utim, zna\u010di li to da zbog toga \u2013 pojedinci, obrti i male tvrtke nemaju \u0161ansu za uspjeh? Naravno da ne!<\/p>\n<p>Zato je tu guerilla marketing \u2013 mo\u0107na marketin\u0161ka taktika koja se temelji na kreativnim i neo\u010dekivanim idejama te pametnim trikovima za izdvajanje iz mase.<\/p><\/blockquote>\n<p>Sam naziv dolazi iz vojne strategije &#8220;gerilsko ratovanje&#8221;. Radi se o borbi pomo\u0107u manjih taktika. Neke od njih su sabota\u017ea, kratki brzi napadi, zasjede i sli\u010dno.<\/p>\n<p><em>Pritom, saznajte \u0161to je <a href=\"https:\/\/zaposlise.hr\/blog\/zeleni-marketing-definicija-prednosti-i-strategije\/\">zeleni marketing<\/a> i koje su prednosti tog tipa rada.\u00a0<\/em><\/p>\n<p>U nastavku teksta mo\u017eete pro\u010ditati vi\u0161e o guerilla marketingu. Tako\u0111er, kako mo\u017eete napraviti kampanju u \u010detiri koraka.<\/p>\n<div id=\"attachment_11919\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11919\" class=\"size-full wp-image-11919\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/guerrila-marketing-naljepnice.jpg\" alt=\"guerrila marketing, naljepnice\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/guerrila-marketing-naljepnice.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/guerrila-marketing-naljepnice-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/guerrila-marketing-naljepnice-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/guerrila-marketing-naljepnice-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/guerrila-marketing-naljepnice-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-11919\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Guerrila marketing, naljepnice, pizza, Izvor: Unsplash.com<\/span><\/p><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Sadr\u017eaj<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#Vise_o_guerilla_marketingu\" title=\"Vi\u0161e o guerilla marketingu\">Vi\u0161e o guerilla marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#Kako_radi_strategija\" title=\"Kako radi strategija?\">Kako radi strategija?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#1_Koristite_faktor_iznenadenja\" title=\"1) Koristite faktor iznena\u0111enja\">1) Koristite faktor iznena\u0111enja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#2_Provedite_istrazivanje\" title=\"2) Provedite istra\u017eivanje\">2) Provedite istra\u017eivanje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#3_Ukljucite_publiku\" title=\"3) Uklju\u010dite publiku\">3) Uklju\u010dite publiku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#4_Nemojte_previse_pritiskati_kupce\" title=\"4) Nemojte previ\u0161e pritiskati kupce\">4) Nemojte previ\u0161e pritiskati kupce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#Primjeri_guerilla_marketinga\" title=\"Primjeri guerilla marketinga\">Primjeri guerilla marketinga<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#1_Ambijentalni_marketing\" title=\"1) Ambijentalni marketing\">1) Ambijentalni marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#2_Marketing_iz_zasjede_ambush\" title=\"2) Marketing iz zasjede (ambush)\">2) Marketing iz zasjede (ambush)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#3_Grassroots_marketing\" title=\"3) Grassroots marketing\">3) Grassroots marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#4_Ulicni_marketing\" title=\"4) Uli\u010dni marketing\">4) Uli\u010dni marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#5_%E2%80%9CAstroturfing%E2%80%9D\" title=\"5) &#8220;Astroturfing&#8221;\">5) &#8220;Astroturfing&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#Marketing_i_vjestine\" title=\"Marketing i vje\u0161tine\">Marketing i vje\u0161tine<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Vise_o_guerilla_marketingu\"><\/span>Vi\u0161e o guerilla marketingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Guerilla marketing odnosi se na jeftine, kreativne marketin\u0161ke tehnike koje tvrtke koriste za stvaranje svijesti o robnoj marki me\u0111u potencijalnim klijentima.<\/p>\n<p>Koristi se taktikama poput iznena\u0111enja i \u0161oka kako bi skrenuo pozornost javnosti na robne marke tvrtke. Tvrtka mo\u017ee htjeti primijeniti gerilski marketing kako bi u\u0161tedjela novac ili ostavila trajan dojam.<\/p>\n<p>Na primjer, male i srednje tvrtke mo\u017eda nemaju raspolo\u017eiva sredstva za skupe marketin\u0161ke kampanje.<\/p>\n<p>Ako je gerilska marketin\u0161ka kampanja male tvrtke uspje\u0161na u iznena\u0111enju potencijalnih klijenata, oni bi se mogli osje\u0107ati motiviranima ispri\u010dati poznanicima, prijateljima i obitelji o proizvodu ili marki.<\/p>\n<div id=\"attachment_11921\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11921\" class=\"size-full wp-image-11921\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Naljepnice-po-stupovima-barkod.jpg\" alt=\"Naljepnice po stupovima, barkod\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Naljepnice-po-stupovima-barkod.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Naljepnice-po-stupovima-barkod-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Naljepnice-po-stupovima-barkod-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Naljepnice-po-stupovima-barkod-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Naljepnice-po-stupovima-barkod-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-11921\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Naljepnice po stupovima, barkod, Izvor: Unsplash.com<\/span><\/p><\/div>\n<p>Zna\u010di da je tvrtka u\u010dinkovito kreirala stalnu marketin\u0161ku kampanju koja zahtijeva malo ulaganja i truda.<\/p>\n<p><em>Pro\u010ditajte vi\u0161e o brendiranju tvrtke i uspje\u0161noj strategiji <a href=\"https:\/\/zaposlise.hr\/blog\/employer-branding\/\">employer brandinga<\/a>.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kako_radi_strategija\"><\/span>Kako radi strategija?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kako biste bili sigurni da je va\u0161a gerilska marketin\u0161ka kampanja uspje\u0161na, slijedite nekoliko koraka:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Koristite_faktor_iznenadenja\"><\/span>1) Koristite faktor iznena\u0111enja<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Jedna od najva\u017enijih taktika gerilskog marketinga je element iznena\u0111enja. Razlika izme\u0111u normalne reklame na jumbo plakatu i gerilske marketin\u0161ke kampanje je upravo taj faktor iznena\u0111enja.<\/p>\n<p>Za uspje\u0161nu kampanju morate razmi\u0161ljati originalno i kreativno. Kada iznenadite potro\u0161a\u010da, mo\u017eete se osloniti na nezaboravan dojam koji \u0107e se povezivati s brendom tvrtke.<\/p>\n<blockquote><p>Gerila marketing se fokusira na stvaranje nevjerojatnih iskustava, <a href=\"https:\/\/filipkelava.com\/sto-je-guerilla-marketing-definicija-prednosti-i-sjajni-primjeri\/\" target=\"_blank\" rel=\"noopener\">viralnih kampanja<\/a> i kreativnih taktika koje izazivaju pa\u017enju i stvaraju lavinu me\u0111u potro\u0161a\u010dima.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"2_Provedite_istrazivanje\"><\/span>2) Provedite istra\u017eivanje<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Iako se guerilla marketing \u010dini spontana i nasumi\u010dna, klju\u010dno je provesti mnogo istra\u017eivanja i pa\u017eljivo planirati prije pokretanja kampanje.<\/p>\n<div id=\"attachment_11923\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11923\" class=\"size-full wp-image-11923\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Istrazivanje.jpg\" alt=\"Istra\u017eivanje\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Istrazivanje.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Istrazivanje-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Istrazivanje-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Istrazivanje-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Istrazivanje-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-11923\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Istra\u017eivanje, kolege, ured, marketing, Izvor: Unsplash.com<\/span><\/p><\/div>\n<p>Da bi gerilski marketing bio u\u010dinkovit, poruka i izvedba kampanje moraju biti izvedeni pametno i originalno.<\/p>\n<p>Ovakve kampanje rijetko imaju veliki bud\u017eet, stoga zahtijevaju kreativnost i dubinsko razumijevanje percepcije javnosti i ciljane publike.<\/p>\n<blockquote><p>Interaktivne i iznena\u0111uju\u0107e kampanje stvaraju pozitivne asocijacije i mogu dovesti do dugoro\u010dne lojalnosti potro\u0161a\u010da.<\/p>\n<p>U kontekstu guerilla marketinga, s fokusom na inovaciju i <a href=\"https:\/\/boomerang.hr\/marketing\/sto-je-to-guerilla-marketing\/\" target=\"_blank\" rel=\"noopener\">kreativnost<\/a>, otvoren je alternativni put za brendove koji \u017eele ostaviti dojam i bolje se pozicionirati na tr\u017ei\u0161tu.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"3_Ukljucite_publiku\"><\/span>3) Uklju\u010dite publiku<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Guerrilla marketing nastoji privu\u0107i i zabaviti potro\u0161a\u010de na na\u010din koji stvara trajan i pozitivan dojam o robnoj marki.<\/p>\n<p>Jedan od najboljih na\u010dina da privu\u010dete pozornost ciljane publike i zabavite je uklju\u010diti je u kampanju.<\/p>\n<p>Bilo da zamolite potro\u0161a\u010de da izdaju va\u0161 proizvod iz automata za prodaju ili poziraju za fotografije, daleko je vjerojatnije da \u0107e zapamtiti va\u0161 brend ako va\u0161a kampanja zahtijeva interakciju.<\/p>\n<p><em>Saznajte vi\u0161e o <a href=\"https:\/\/zaposlise.hr\/blog\/trendovi-ponasanja-potrosaca-u-2024\/\">trendovima pona\u0161anja potro\u0161a\u010da<\/a> u 2024. godini.\u00a0<\/em><\/p>\n<div id=\"attachment_11926\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11926\" class=\"size-full wp-image-11926\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/publika-guerrila-marketing.jpg\" alt=\"Publika, guerrila marketing\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/publika-guerrila-marketing.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/publika-guerrila-marketing-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/publika-guerrila-marketing-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/publika-guerrila-marketing-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/publika-guerrila-marketing-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-11926\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Publika, guerrila marketing, Izvor: Unsplash.com<\/span><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Nemojte_previse_pritiskati_kupce\"><\/span>4) Nemojte previ\u0161e pritiskati kupce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Da bi guerilla marketing funkcionirao, va\u017eno je da se publika voljno uklju\u010di u kampanju.<\/p>\n<p>Najbolje je osigurati da se nitko ne osje\u0107a pod pritiskom kod sudjelovanja u va\u0161oj kampanji. Ne smije biti pritiska kod kupnje proizvoda.<\/p>\n<p>Poku\u0161ajte biti svjesni potreba svojih potro\u0161a\u010da i pristupajte im s po\u0161tovanjem. Ako ciljate na odabranu publiku, provo\u0111enje odgovaraju\u0107eg istra\u017eivanja mo\u017ee vam dati uvid u najbolje na\u010dine da joj pristupite.<\/p>\n<p><em>Provo\u0111enje istra\u017eivanja je prikladan posao za <a href=\"https:\/\/zaposlise.hr\/blog\/rad-od-kuce-buducnost\/\">rad od ku\u0107e<\/a>, pa pro\u010ditajte vi\u0161e!<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Primjeri_guerilla_marketinga\"><\/span>Primjeri guerilla marketinga<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Postoje mnoge tehnike guerilla marketinga koje mo\u017eete primijeniti, a sve uklju\u010duju kreativno razmi\u0161ljanje. Donosimo nekoliko primjera:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Ambijentalni_marketing\"><\/span>1) Ambijentalni marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ambijentalni marketing uklju\u010duje kori\u0161tenje okoli\u0161a u svoju korist postavljanjem oglasa na javnim mjestima ili javnim objektima.<\/p>\n<p>To ne zna\u010di postavljanje reklame na jumbo plakat ili \u0161alicu \u2013 ambijentalni marketing funkcionira tako da se javna mjesta ili objekti koriste na neuobi\u010dajen na\u010din.<\/p>\n<p>Takva tehnika privla\u010di pozornost potro\u0161a\u010da i poti\u010de ih da razmi\u0161ljaju o mjestu ili objektu na druga\u010diji na\u010din.<\/p>\n<div id=\"attachment_11928\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11928\" class=\"size-full wp-image-11928\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Plakat-na-stupu.jpg\" alt=\"Plakat na stupu\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Plakat-na-stupu.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Plakat-na-stupu-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Plakat-na-stupu-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Plakat-na-stupu-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Plakat-na-stupu-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-11928\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Plakat na stupu, Izvor: Unsplash.com<\/span><\/p><\/div>\n<p>Trendovi u ambijentalnom marketingu uklju\u010duju postavljanje uve\u0107ane verzije nekog objekta u javni prostor ili mijenjanje javnog objekta tako da mijenja na\u010din na koji publika gleda na taj objekt.<\/p>\n<blockquote><p>Promoviranje proizvoda ili usluga na neobi\u010dnim lokacijama ili na ambala\u017eama je ambijentalni marketing.<\/p>\n<p>Uklju\u010duje kreativno slanje <a href=\"https:\/\/www.logic.hr\/blog\/guerilla-marketing-razmisljajte-izvan-kutije.html\" target=\"_blank\" rel=\"noopener\">reklamnih poruka<\/a>, interakciju s publikom s ciljem da se emocionalno utje\u010de na potro\u0161a\u010da.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"2_Marketing_iz_zasjede_ambush\"><\/span>2) Marketing iz zasjede (ambush)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ambush marketing vu\u010de korijene iz 1980-ih godina. Razne tvrtke su krenule koristiti razne strategije radi privla\u010denja pa\u017enje na velikim doga\u0111ajima. No, naravno, nisu pla\u0107ali slu\u017ebena sponzorska prava.<\/p>\n<p>Jedan od prvih i najpoznatijih primjera jest slu\u010daj kompanije Nike tijekom <a href=\"https:\/\/copymate.app\/hr\/blog\/multi\/ambush-marketing-marketinske-taktike-koje-koriste-velike-dogadaje-bez-sluzbenog-sponzorstva\/\" target=\"_blank\" rel=\"noopener\">Olimpijskih igara<\/a> 1984. u Los Angelesu:<\/p>\n<blockquote><p>Iako nije bila slu\u017ebeni sponzor, Nike je uspio dominirati percepcijom publike kroz masovnu kampanju koja je uklju\u010divala ogromne reklamne plo\u010de i proizvode s logom Olimpijskih igara.<\/p>\n<p>Tme je stvorio sna\u017enu asocijaciju sa doga\u0111ajem.<\/p><\/blockquote>\n<p>Ova vrsta marketinga funkcionira kroz udru\u017eivanje. Marketing iz zasjede tako\u0111er mo\u017ee uklju\u010divati \u200b\u200btvrtku koja koristi marketin\u0161ku kampanju druge tvrtke za vlastitu dobit.<\/p>\n<div id=\"attachment_11930\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11930\" class=\"size-full wp-image-11930\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Ambush-marketing.jpg\" alt=\"Ambush marketing\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Ambush-marketing.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Ambush-marketing-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Ambush-marketing-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Ambush-marketing-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Ambush-marketing-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-11930\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Ambush marketing, marketing iz zasjede, Unsplash.com<\/span><\/p><\/div>\n<p>Na primjer, ako je tvrtka pokrenula novi reklamni pano, konkurent mo\u017ee u blizini postaviti billboarde koji odgovaraju izvornoj marketin\u0161koj poruci.<\/p>\n<p>Na taj na\u010din konkurent skre\u0107e pozornost javnosti s po\u010detnog brenda na novu billboard kampanju.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Grassroots_marketing\"><\/span>3) Grassroots marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Grassroots marketingom tvrtka poku\u0161ava stvoriti trajnu vezu i odnos s ciljanom publikom.<\/p>\n<p>Umjesto dosezanja \u0161to ve\u0107eg broja ljudi marketin\u0161kom kampanjom, ova vrsta ogla\u0161avanja uklju\u010duje ciljanje ni\u0161ne skupine potro\u0161a\u010da. Ne zanimaju ih \u0161iroke mase ljudi.<\/p>\n<p>Tvrtke mogu doprijeti do ciljane publike sudjelovanjem u relevantnim doga\u0111ajima koji bi mogli zainteresirati ciljanu publiku.<\/p>\n<p>Oni tako\u0111er mogu pristupiti prostorima, bilo online ili u stvarnom \u017eivotu, gdje se ciljna publika mo\u017ee okupiti i komunicirati s njima nude\u0107i besplatne proizvode ili uzorke.<\/p>\n<p>Primjer: Debitant \u0161alje besplatne primjerke svog romana popisu cijenjenih recenzenata knjiga. Autor se nada da \u0107e sve objavljene recenzije izazvati interes.<\/p>\n<p>Uz ove recenzije knjiga, svijest o novom autoru i njihovoj knjizi raste prije njezina objavljivanja.<\/p>\n<div id=\"attachment_11932\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11932\" class=\"size-full wp-image-11932\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/guerrila-marketing-plakat-na-ulici.jpg\" alt=\"guerilla marketing, plakat na ulici\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/guerrila-marketing-plakat-na-ulici.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/guerrila-marketing-plakat-na-ulici-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/guerrila-marketing-plakat-na-ulici-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/guerrila-marketing-plakat-na-ulici-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/guerrila-marketing-plakat-na-ulici-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-11932\" class=\"wp-caption-text\">guerilla marketing, plakat na ulici<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Ulicni_marketing\"><\/span>4) Uli\u010dni marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uli\u010dni marketing javlja se kada tvrtke koriste javne prostore na jedinstvene i nekonvencionalne na\u010dine kako bi privukle pozornost na svoje robne marke.<\/p>\n<p>Iako ambijentalni marketing koristi i javne prostore, uli\u010dni marketing se odvija samo na ulicama.<\/p>\n<p>Tipi\u010dno, uli\u010dni marketing tako\u0111er uklju\u010duje izravniju interakciju s potro\u0161a\u010dima nego druge vrste gerilskog marketinga.<\/p>\n<p>Primjer je dijeljenje besplatnih uzoraka i interakcija s javno\u0161\u0107u na ulicama.<\/p>\n<p>Ova vrsta marketinga tako\u0111er mo\u017ee uklju\u010divati \u200b\u200b&#8221;roadshow&#8221;, kioske, performanse, doga\u0111aje ili prilagodbu uli\u010dnih elemenata.<\/p>\n<blockquote><p>Ne postoji jamstvo da \u0107e osoba slu\u0161ati <a href=\"https:\/\/objasnjeno.com\/sto-je-ulicni-marketing\/\" target=\"_blank\" rel=\"noopener\">radio reklamu<\/a> ili dr\u017eati kanal uklju\u010den dovoljno dugo da gleda televizijsku reklamu.<\/p>\n<p>Jedna od alternativa tome je izravan pristup koji eliminira sve filtere i donosi poruku tvrtke izravno ljudima, \u010desto kada je najmanje o\u010dekuju.<\/p>\n<p>Ova vrsta marketinga, poznata kao uli\u010dni marketing, mo\u017ee privu\u0107i pozornost i presijecati medijski nered.<\/p><\/blockquote>\n<p>Primjer: Marketin\u0161ka tvrtka stvara svijest o svojim uslugama anga\u017eiranjem ljudi da skrenu pozornost na sebe u javnim prostorima kao \u0161to su podzemne \u017eeljeznice, autobusi i trgova\u010dki centri.<\/p>\n<div id=\"attachment_11933\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11933\" class=\"size-full wp-image-11933\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Marketing-kampanja-autobus.jpg\" alt=\"Marketing, kampanja, autobus\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Marketing-kampanja-autobus.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Marketing-kampanja-autobus-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Marketing-kampanja-autobus-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Marketing-kampanja-autobus-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Marketing-kampanja-autobus-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-11933\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Marketing, kampanja, autobus, Izvor: Unsplash.com<\/span><\/p><\/div>\n<p>To \u010dine dijele\u0107i letke, dr\u017ee\u0107i natpise tvrtke ili pjevaju\u0107i reklamne pjesme tvrtke.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_%E2%80%9CAstroturfing%E2%80%9D\"><\/span>5) &#8220;Astroturfing&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Astroturfing je kontroverzna i riskantna marketin\u0161ka strategija, jer uklju\u010duje la\u017ene potvrde i preporuke.<\/p>\n<p>Umjesto oslanjanja na istinski odu\u0161evljenu javnost za \u0161irenje informacija o proizvodu ili robnoj marki, ova vrsta marketinga uklju\u010duje pla\u0107anje osobi ili ljudima da podr\u017ee proizvod.<\/p>\n<p>Ovaj pla\u0107eni zaposlenik mo\u017ee zatim objavljivati \u200b\u200bo proizvodu ili tvrtki na platformama dru\u0161tvenih mre\u017ea, blogovima ili drugim forumima.<\/p>\n<blockquote><p>Astroturfing je praksa prikrivanja <a href=\"https:\/\/www.maz.hr\/2018\/09\/16\/astroturfing-u-ime-cije\/\">sponzora<\/a> neke poruke ili organizacije koja stoji iza te poruke.<\/p>\n<p>Trebao bi se ste\u0107i dojam se radi o gra\u0111anskoj inicijativi, nevladinim organizacijama odnosno pokretu koji je spontano nastao.<\/p>\n<p>Vjerodostojnost se na taj na\u010din poruci, odnosno cilju, daje uskra\u0107ivanjem informacija o financijama i interesima skupine koja stoji iza kampanje .<\/p><\/blockquote>\n<p>Naziv astroturfing dolazi od marke umjetnih travnjaka AstroTurf. Travnjaci dizajnirani kao da su pravi, ali su, zapravo, la\u017eni.<\/p>\n<div id=\"attachment_11935\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11935\" class=\"size-full wp-image-11935\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Guerrila-marketing-kutija-u-zraku.jpg\" alt=\"Guerrila marketing, kutija u zraku\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Guerrila-marketing-kutija-u-zraku.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Guerrila-marketing-kutija-u-zraku-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Guerrila-marketing-kutija-u-zraku-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Guerrila-marketing-kutija-u-zraku-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/Guerrila-marketing-kutija-u-zraku-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-11935\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Guerrila marketing, kutija u zraku, Unsplash.com<\/span><\/p><\/div>\n<p>Ono \u0161to razlikuje ovu vrstu ogla\u0161avanja od anga\u017eiranja poznatog glumca za reklamiranje robne marke je to \u0161to astroturfing stvara dojam \u0161iroke, \u0161iroke podr\u0161ke za proizvod ili marku.<\/p>\n<p>Kod astroturfinga jedna osoba preuzima\u00a0razli\u010dite identitete za postavljanje vi\u0161e pozitivnih recenzija proizvoda.<\/p>\n<p>Tvrtke tako\u0111er mogu stvarati la\u017ene blogove ili mogu platiti zaposlenicima da objavljuju pozitivne recenzije o njihovoj marki.<\/p>\n<p>Primjer: Tvrtka je stvorila pozitivnu svijest o svom brendu slanjem pla\u0107enih predstavnika na doga\u0111aje na kojima se okuplja ciljana publika.<\/p>\n<p>Ideja je da ovi predstavnici neprimjetno uklju\u010de pri\u010du o tvrtki u razgovor. Predstavnici poku\u0161avaju razgovarati o robnoj marki bez otkrivanja \u010dinjenice da ih tvrtka pla\u0107a.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_i_vjestine\"><\/span>Marketing i vje\u0161tine<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Op\u0107enito za rad u marketingu potrebno je vladati mnogim vje\u0161tinama. Pro\u010ditajte vi\u0161e o va\u017enosti <a href=\"https:\/\/zaposlise.hr\/blog\/komunikacijske-vjestine\/\" target=\"_blank\" rel=\"noopener\">komunikacijskih vje\u0161tina<\/a> u poslovnom svijetu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guerilla marketing (gerilski marketing) je netradicionalna strategija koja obi\u010dno uklju\u010duje niske tro\u0161kove i neobi\u010dne taktike za dosezanje ciljane publike. U [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[381,382,383,384,42,385],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guerilla Marketing u 4 koraka (uz primjere) - Zaposlise.hr<\/title>\n<meta name=\"description\" content=\"Guerilla marketing (gerilski marketing) je netradicionalna strategija koja uklju\u010duje neobi\u010dne taktike za dosezanje cilja. Saznajte vi\u0161e!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guerilla Marketing u 4 koraka (uz primjere) - Zaposlise.hr\" \/>\n<meta property=\"og:description\" content=\"Guerilla marketing (gerilski marketing) je netradicionalna strategija koja uklju\u010duje neobi\u010dne taktike za dosezanje cilja. Saznajte vi\u0161e!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/\" \/>\n<meta property=\"og:site_name\" content=\"Zaposlise.hr\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-25T16:12:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T16:15:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/cover-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maja Cvetkovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maja Cvetkovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/\"},\"author\":{\"name\":\"Maja Cvetkovic\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/11d6327b8569a9e940673e6acbfa396a\"},\"headline\":\"Guerilla Marketing u 4 koraka (uz primjere)\",\"datePublished\":\"2025-02-25T16:12:39+00:00\",\"dateModified\":\"2025-02-25T16:15:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/\"},\"wordCount\":1771,\"publisher\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/#organization\"},\"keywords\":[\"Employer branding\",\"Guerilla Marketing\",\"pona\u0161anje potro\u0161a\u010da\",\"prodaja\",\"Rad od ku\u0107e\",\"viralne kampanje\"],\"articleSection\":[\"Iskustva i savjeti\"],\"inLanguage\":\"hr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/\",\"url\":\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/\",\"name\":\"Guerilla Marketing u 4 koraka (uz primjere) - Zaposlise.hr\",\"isPartOf\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/#website\"},\"datePublished\":\"2025-02-25T16:12:39+00:00\",\"dateModified\":\"2025-02-25T16:15:09+00:00\",\"description\":\"Guerilla marketing (gerilski marketing) je netradicionalna strategija koja uklju\u010duje neobi\u010dne taktike za dosezanje cilja. Saznajte vi\u0161e!\",\"breadcrumb\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\/\/zaposlise.hr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guerilla Marketing u 4 koraka (uz primjere)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#website\",\"url\":\"https:\/\/zaposlise.hr\/blog\/\",\"name\":\"Zaposlise.hr\",\"description\":\"Posao za tebe\",\"publisher\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zaposlise.hr\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"hr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#organization\",\"name\":\"Zaposlise.hr\",\"url\":\"https:\/\/zaposlise.hr\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-05-at-09.05.43.png\",\"contentUrl\":\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-05-at-09.05.43.png\",\"width\":2088,\"height\":592,\"caption\":\"Zaposlise.hr\"},\"image\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/11d6327b8569a9e940673e6acbfa396a\",\"name\":\"Maja Cvetkovic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e8d7da4f01ab43b5b98fc69bf899cf57?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e8d7da4f01ab43b5b98fc69bf899cf57?s=96&d=mm&r=g\",\"caption\":\"Maja Cvetkovic\"},\"url\":\"https:\/\/zaposlise.hr\/blog\/author\/mayacvetkovic\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guerilla Marketing u 4 koraka (uz primjere) - Zaposlise.hr","description":"Guerilla marketing (gerilski marketing) je netradicionalna strategija koja uklju\u010duje neobi\u010dne taktike za dosezanje cilja. Saznajte vi\u0161e!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/","og_locale":"hr_HR","og_type":"article","og_title":"Guerilla Marketing u 4 koraka (uz primjere) - Zaposlise.hr","og_description":"Guerilla marketing (gerilski marketing) je netradicionalna strategija koja uklju\u010duje neobi\u010dne taktike za dosezanje cilja. Saznajte vi\u0161e!","og_url":"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/","og_site_name":"Zaposlise.hr","article_published_time":"2025-02-25T16:12:39+00:00","article_modified_time":"2025-02-25T16:15:09+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/02\/cover-6.png","type":"image\/png"}],"author":"Maja Cvetkovic","twitter_card":"summary_large_image","twitter_misc":{"Napisao\/la":"Maja Cvetkovic","Procijenjeno vrijeme \u010ditanja":"9 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#article","isPartOf":{"@id":"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/"},"author":{"name":"Maja Cvetkovic","@id":"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/11d6327b8569a9e940673e6acbfa396a"},"headline":"Guerilla Marketing u 4 koraka (uz primjere)","datePublished":"2025-02-25T16:12:39+00:00","dateModified":"2025-02-25T16:15:09+00:00","mainEntityOfPage":{"@id":"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/"},"wordCount":1771,"publisher":{"@id":"https:\/\/zaposlise.hr\/blog\/#organization"},"keywords":["Employer branding","Guerilla Marketing","pona\u0161anje potro\u0161a\u010da","prodaja","Rad od ku\u0107e","viralne kampanje"],"articleSection":["Iskustva i savjeti"],"inLanguage":"hr"},{"@type":"WebPage","@id":"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/","url":"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/","name":"Guerilla Marketing u 4 koraka (uz primjere) - Zaposlise.hr","isPartOf":{"@id":"https:\/\/zaposlise.hr\/blog\/#website"},"datePublished":"2025-02-25T16:12:39+00:00","dateModified":"2025-02-25T16:15:09+00:00","description":"Guerilla marketing (gerilski marketing) je netradicionalna strategija koja uklju\u010duje neobi\u010dne taktike za dosezanje cilja. Saznajte vi\u0161e!","breadcrumb":{"@id":"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#breadcrumb"},"inLanguage":"hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/zaposlise.hr\/blog\/"},{"@type":"ListItem","position":2,"name":"Guerilla Marketing u 4 koraka (uz primjere)"}]},{"@type":"WebSite","@id":"https:\/\/zaposlise.hr\/blog\/#website","url":"https:\/\/zaposlise.hr\/blog\/","name":"Zaposlise.hr","description":"Posao za tebe","publisher":{"@id":"https:\/\/zaposlise.hr\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zaposlise.hr\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"hr"},{"@type":"Organization","@id":"https:\/\/zaposlise.hr\/blog\/#organization","name":"Zaposlise.hr","url":"https:\/\/zaposlise.hr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/zaposlise.hr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-05-at-09.05.43.png","contentUrl":"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-05-at-09.05.43.png","width":2088,"height":592,"caption":"Zaposlise.hr"},"image":{"@id":"https:\/\/zaposlise.hr\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/11d6327b8569a9e940673e6acbfa396a","name":"Maja Cvetkovic","image":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e8d7da4f01ab43b5b98fc69bf899cf57?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8d7da4f01ab43b5b98fc69bf899cf57?s=96&d=mm&r=g","caption":"Maja Cvetkovic"},"url":"https:\/\/zaposlise.hr\/blog\/author\/mayacvetkovic\/"}]}},"_links":{"self":[{"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/posts\/11898"}],"collection":[{"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/comments?post=11898"}],"version-history":[{"count":30,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/posts\/11898\/revisions"}],"predecessor-version":[{"id":12064,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/posts\/11898\/revisions\/12064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/media\/12063"}],"wp:attachment":[{"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/media?parent=11898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/categories?post=11898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/tags?post=11898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}