{"id":12347,"date":"2025-03-11T12:43:49","date_gmt":"2025-03-11T11:43:49","guid":{"rendered":"https:\/\/zaposlise.hr\/blog\/?p=12347"},"modified":"2025-03-11T12:43:49","modified_gmt":"2025-03-11T11:43:49","slug":"strategija-poslovanja","status":"publish","type":"post","link":"https:\/\/zaposlise.hr\/blog\/strategija-poslovanja\/","title":{"rendered":"Strategija poslovanja: za\u0161to vam treba CRM?"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Strategija poslovanja i CRM usko su povezani. CRM (Customer Relationship Management) je cijela filozofija poslovanja i sigurno vam treba.<\/p>\n<blockquote><p><a href=\"https:\/\/www.zonaplus.hr\/blog\/analiza-i-strategija\/sto-je-i-treba-li-vam-crm-sustav\" target=\"_blank\" rel=\"noopener\">CRM<\/a> je sustav koji obuhva\u0107a cijeli \u017eivotni ciklus va\u0161eg kupca (Customer Lifetime Value &#8211; CLV), od prvog pozdrava do posljednjeg &#8220;hvala i do\u0111ite nam opet&#8221;.<\/p><\/blockquote>\n<p>CRM mo\u017eete zamisliti kao osobnog asistenta za va\u0161eg svakog klijenta. Taj asistent pamti njihove ro\u0111endane, omiljene proizvode, zna \u010dak i kakvu kavu tko pije.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Sadr\u017eaj<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zaposlise.hr\/blog\/strategija-poslovanja\/#Sto_je_CRM\" title=\"\u0160to je CRM?\">\u0160to je CRM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zaposlise.hr\/blog\/strategija-poslovanja\/#Strategija_poslovanja_i_CRM\" title=\"Strategija poslovanja i CRM\">Strategija poslovanja i CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zaposlise.hr\/blog\/strategija-poslovanja\/#CRM_sustavsoftver_i_CRM_strategije\" title=\"CRM sustav\/softver i CRM strategije\">CRM sustav\/softver i CRM strategije<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zaposlise.hr\/blog\/strategija-poslovanja\/#Kako_CRM_pomaze_tvrtkama\" title=\"Kako CRM poma\u017ee tvrtkama?\">Kako CRM poma\u017ee tvrtkama?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zaposlise.hr\/blog\/strategija-poslovanja\/#Jos_neke_prednosti_CRM-a\" title=\"Jo\u0161 neke prednosti CRM-a\">Jo\u0161 neke prednosti CRM-a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zaposlise.hr\/blog\/strategija-poslovanja\/#Vrste_CRM-a\" title=\"Vrste CRM-a\">Vrste CRM-a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zaposlise.hr\/blog\/strategija-poslovanja\/#Tko_treba_CRM_sustav_i_strategiju\" title=\"Tko treba CRM sustav i strategiju?\">Tko treba CRM sustav i strategiju?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zaposlise.hr\/blog\/strategija-poslovanja\/#Marketing\" title=\"Marketing\">Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zaposlise.hr\/blog\/strategija-poslovanja\/#Prodaja_i_sluzba_za_korisnike\" title=\"Prodaja i slu\u017eba za korisnike\">Prodaja i slu\u017eba za korisnike<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zaposlise.hr\/blog\/strategija-poslovanja\/#Ljudski_resursi\" title=\"Ljudski resursi\">Ljudski resursi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zaposlise.hr\/blog\/strategija-poslovanja\/#IT_industrija\" title=\"IT industrija\">IT industrija<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Sto_je_CRM\"><\/span>\u0160to je CRM?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CRM je kratica za upravljanje odnosima s kupcima.<\/p>\n<p>U pro\u0161losti su neke tvrtke mogle koristiti izraz CRM za opisivanje fizi\u010dkog sustava ili procedure koju su imale za kretanje kupaca kroz prodajni lijevak.<\/p>\n<div id=\"attachment_12373\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12373\" class=\"size-full wp-image-12373\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Strategija-poslovanja-CRM-sustav.jpg\" alt=\"Strategija poslovanja, CRM sustav\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Strategija-poslovanja-CRM-sustav.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Strategija-poslovanja-CRM-sustav-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Strategija-poslovanja-CRM-sustav-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Strategija-poslovanja-CRM-sustav-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Strategija-poslovanja-CRM-sustav-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-12373\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Strategija poslovanja, CRM sustav; Izvor: Unsplash.com<\/span><\/p><\/div>\n<p>Sada se CRM gotovo isklju\u010divo odnosi na softver ili neki drugi ra\u010dunalni program koji upravlja podacima o kupcima i obavlja druge povezane zadatke.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategija_poslovanja_i_CRM\"><\/span>Strategija poslovanja i CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prije interneta va\u017eni su se podaci zapisivali u bilje\u017enice i na papiri\u0107e. \u010cuvali su se u fasciklima, a novije doba, u Excel tablicama.<\/p>\n<p><em>Pro\u010ditajte kako vam znanje Excela mo\u017ee pomo\u0107i sa <a href=\"https:\/\/zaposlise.hr\/blog\/zivotopis-kako-pokazati-strucnost-u-microsoft-officeu\/\">\u017eivotopisom<\/a>.\u00a0<\/em><\/p>\n<p>No, danas je druga\u010dija situacija i strategija poslovanja je mnogo razvijenija. Na odnose s kupcima uvelike utje\u010de digitalizacija.<\/p>\n<blockquote><p>Od prvih <a href=\"https:\/\/www.zonaplus.hr\/blog\/analiza-i-strategija\/sto-je-i-treba-li-vam-crm-sustav\" target=\"_blank\" rel=\"noopener\">digitalnih baza<\/a> podataka do cloud rje\u0161enja, CRM se razvija svaki dan, sve vi\u0161e i br\u017ee.<\/p><\/blockquote>\n<p>To zna\u010di da imate pristup cijeloj povijesti kontakata i inspiracija s klijentima i da do njega mo\u017eete do\u0107i samo jednim klikom.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"CRM_sustavsoftver_i_CRM_strategije\"><\/span>CRM sustav\/softver i CRM strategije<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Razlika izme\u0111u CRM softvera i CRM strategije je u njihovoj primjeni.<\/p>\n<p>CRM softver prikuplja i obra\u0111uje podatke. No, CRM poslovna strategija je\u00a0\u0161iri poslovni pristup koji definira kako va\u0161a tvrtka koristi te podatke za pobolj\u0161anje odnosa s klijentima ili kupcima.<\/p>\n<div id=\"attachment_12375\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12375\" class=\"size-full wp-image-12375\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/CRM-softver-sustav.jpg\" alt=\"CRM softver, sustav\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/CRM-softver-sustav.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/CRM-softver-sustav-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/CRM-softver-sustav-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/CRM-softver-sustav-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/CRM-softver-sustav-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-12375\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">CRM softver, sustav; Izvor: Unsplash.com<\/span><\/p><\/div>\n<p><strong>U\u010dinkovita CRM strategija integrira softver s poslovnim procesima i ciljevima tvrtke.<\/strong><\/p>\n<p><em>Saznajte kako vam SMART metoda poma\u017ee pri definiranju ciljeva tvrtke i <a href=\"https:\/\/zaposlise.hr\/blog\/ciljevi-u-karijeri-smart-metoda\/\">ciljeva u karijeri<\/a>.\u00a0<\/em><\/p>\n<p>Dana\u0161nji CRM-ovi integriraju napredne analiti\u010dke alate, umjetnu inteligenciju i mogu\u0107nosti predvi\u0111anja pona\u0161anja.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kako_CRM_pomaze_tvrtkama\"><\/span>Kako CRM poma\u017ee tvrtkama?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CRM softver poma\u017ee \u010dlanovima tima u vi\u0161e odjela i faza u \u017eivotnom ciklusu kupca da maksimiziraju svoje odnose i pobolj\u0161aju prodaju.<\/p>\n<p><strong>CRM sustavi \u010desto uklju\u010duju niz zna\u010dajki, kao \u0161to su:<\/strong><\/p>\n<p>Pra\u0107enje kupaca: CRM softver vam omogu\u0107uje unos podataka o klijentima, poput imena, telefonskih brojeva i na\u010dina na koji je kupac prona\u0161ao tvrtku, kako biste pomogli u njegovanju odnosa s klijentima.<\/p>\n<p><strong>Obrada informacija<\/strong>: Pove\u0107ava vjerojatnost prodaje. Podsje\u0107a kada trebate kontaktirati klijenta ili radi izvje\u0161\u0107a o interakcijama s klijentima.<\/p>\n<div id=\"attachment_12377\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12377\" class=\"size-full wp-image-12377\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Prodaja-veci-uspjeh-u-prodaji.jpg\" alt=\"Prodaja, ve\u0107i uspjeh u prodaji\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Prodaja-veci-uspjeh-u-prodaji.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Prodaja-veci-uspjeh-u-prodaji-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Prodaja-veci-uspjeh-u-prodaji-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Prodaja-veci-uspjeh-u-prodaji-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Prodaja-veci-uspjeh-u-prodaji-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-12377\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Prodaja, ve\u0107i uspjeh u prodaji; Izvor: Unsplash.com<\/span><\/p><\/div>\n<p><strong>Automatizacija zadataka<\/strong>: Slanje automatskih odgovora na e-po\u0161tu, upozoravanje korisnika o sastancima i druge pogodnosti tijeka rada.<\/p>\n<p><strong>Upravljanje potencijalnim klijentima<\/strong>: Zajedni\u010dka zna\u010dajka je mogu\u0107nost jednostavnog pra\u0107enja potencijalnih kupaca i vidjeti gdje se nalaze u prodajnom toku.<\/p>\n<p><strong>Automatizacija marketinga<\/strong>: Pove\u017eite svoj CRM softver s drugim marketin\u0161kim programima. Olak\u0161at \u0107ete ciljanje odre\u0111enih kupaca na integralnim to\u010dkama u prodajnom toku.<\/p>\n<p><strong>Automatizacija prodaje<\/strong>: Ve\u0107ina CRM programa nudi pra\u0107enje i automatizaciju prodaje, omogu\u0107uju\u0107i vam da brzo i jednostavno vidite obrasce u potencijalnim kupcima ili radnjama kupaca.<\/p>\n<p><strong>Analiza podataka<\/strong>: Aplikacije za analizu podataka korisnicima pru\u017eaju metriku i izvje\u0161\u0107a o podacima kako bi pomogli u dono\u0161enju informiranih odluka o interakcijama s korisnicima.<\/p>\n<p><strong>Optimizacija<\/strong>: Sustavi umjetne inteligencije (AI) mogu analizirati informacije i dati prijedloge za optimizaciju kontakata s klijentima.<\/p>\n<div id=\"attachment_12379\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12379\" class=\"size-full wp-image-12379\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Marketing-bolji-rezultati.jpg\" alt=\"Marketing, bolji rezultati\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Marketing-bolji-rezultati.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Marketing-bolji-rezultati-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Marketing-bolji-rezultati-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Marketing-bolji-rezultati-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Marketing-bolji-rezultati-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-12379\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Marketing, bolji rezultati; Izvor: Unsplash.com<\/span><\/p><\/div>\n<p><strong>Iskustvo korisnika<\/strong>: Ve\u0107ina CRM programa omogu\u0107uje vam stvaranje prilago\u0111enih iskustava za va\u0161e klijente, posebice putem marketinga i ogla\u0161avanja.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jos_neke_prednosti_CRM-a\"><\/span>Jo\u0161 neke prednosti CRM-a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Suvremeni CRM sustavi pru\u017eaju velik izbor naprednih funkcija koje unaprje\u0111uju poslovne procese.<\/p>\n<p>Njime si poma\u017eete pri upravljanju odnosa s klijentima, automatizacijom rutinskih zadataka. Zatim, kod analize podataka i integracije razli\u010ditih poslovnih alata u jedinstveni sustav.<\/p>\n<p><strong>Upravljanje kontaktima\u00a0<\/strong><\/p>\n<ul>\n<li>Centralizirano pra\u0107enje interakcija s klijentima.<\/li>\n<li>Pra\u0107enje preferencija klijenata.<\/li>\n<li>Povijest kupnje na jednom mjestu.<\/li>\n<\/ul>\n<p><strong>Automatizacija prodajnih procesa<\/strong><\/p>\n<div id=\"attachment_12381\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12381\" class=\"size-full wp-image-12381\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Automatizacija-prodajnih-procesa.jpg\" alt=\"Automatizacija prodajnih procesa\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Automatizacija-prodajnih-procesa.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Automatizacija-prodajnih-procesa-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Automatizacija-prodajnih-procesa-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Automatizacija-prodajnih-procesa-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Automatizacija-prodajnih-procesa-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-12381\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Automatizacija prodajnih procesa; Izvor: Unsplash.com<\/span><\/p><\/div>\n<ul>\n<li>Automatizacija slanja follow-up e-mailova.<\/li>\n<li>Automatsko planiranje sastanaka.<\/li>\n<li><a href=\"https:\/\/www.zonaplus.hr\/blog\/analiza-i-strategija\/sto-je-i-treba-li-vam-crm-sustav\" target=\"_blank\" rel=\"noopener\">A\u017euriranje statusa prodaje<\/a> bez ru\u010dnog unosa.<\/li>\n<\/ul>\n<p><strong>Analize podataka i izvje\u0161tavanje<\/strong><\/p>\n<ul>\n<li>Analiza podataka o klijentima.<\/li>\n<li>Identificiranje trendova u pona\u0161anju kupaca.<\/li>\n<li>Analiza podataka radi predvi\u0111anja budu\u0107ih potreba klijenata.<\/li>\n<\/ul>\n<p><strong>Integracija s drugim poslovnim alatima<\/strong><\/p>\n<ul>\n<li>Povezivanje s alatima za e-mail marketing<\/li>\n<li>Integracija sa sustavima za naplatu<\/li>\n<li>Sinkronizacija s platformama za upravljanje projektima<\/li>\n<\/ul>\n<p><em>Pro\u010ditajte \u0161to je guerilla marketing i kako mo\u017ee pomo\u0107i tvrtkama kod <a href=\"https:\/\/zaposlise.hr\/blog\/guerilla-marketing-u-4-koraka-uz-primjere\/\">ogla\u0161avanja proizvoda.<\/a>\u00a0<\/em><\/p>\n<div id=\"attachment_12384\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12384\" class=\"size-full wp-image-12384\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Vaznost-marketinga-automatizacije-prodaja.png\" alt=\"Va\u017enost marketinga, automatizacije, prodaja\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Vaznost-marketinga-automatizacije-prodaja.png 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Vaznost-marketinga-automatizacije-prodaja-300x200.png 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Vaznost-marketinga-automatizacije-prodaja-1024x683.png 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Vaznost-marketinga-automatizacije-prodaja-768x512.png 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Vaznost-marketinga-automatizacije-prodaja-375x250.png 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-12384\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Va\u017enost marketinga, automatizacije, prodaja; Izvor: Unsplash.com<\/span><\/p><\/div>\n<p><strong>Upravljanje korisni\u010dkom podr\u0161kom<\/strong><\/p>\n<ul>\n<li>Pra\u0107enje i rje\u0161avanje korisni\u010dkih upita<\/li>\n<li>Mjerenje zadovoljstva klijenata<\/li>\n<\/ul>\n<p><em>Jan de Jong je pokrenuo uspje\u0161nu tvrtku koja nudi pomo\u0107 kod korisni\u010dke podr\u0161ke. Pro\u010ditajte intervju s ovim <a href=\"https:\/\/zaposlise.hr\/blog\/jan-de-jong\/\">digitalnim nomadom<\/a>.\u00a0<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vrste_CRM-a\"><\/span>Vrste CRM-a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tvrtka mo\u017ee koristiti On-premise (softver temeljen na poslu\u017eitelju) program ili u oblaku.<\/p>\n<p><strong>On-premise CRM (podaci pohranjeni na vlastitim poslu\u017eiteljima tvrtke)<\/strong><\/p>\n<p>Tvrtke koje svoje CRM sustave postavljaju na interne poslu\u017eitelje obi\u010dno imaju visoku razinu sigurnosti i za\u0161tite podataka jer se ne oslanjaju na vanjsku pohranu i sigurnost.<\/p>\n<p>Osim toga, tvrtke obi\u010dno kupuju on-premise CRM softver unaprijed umjesto pla\u0107anja godi\u0161nje pretplate.<\/p>\n<p>Ovaj pristup je koristan u upravljanju dugoro\u010dnim tro\u0161kovima, ali mo\u017ee do\u0107i s potrebom za internim nadogradnjama ili drugim tehnolo\u0161kim a\u017euriranjima.<\/p>\n<div id=\"attachment_12386\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12386\" class=\"size-full wp-image-12386\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/CRM-u-oblaku.jpg\" alt=\"CRM u oblaku\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/CRM-u-oblaku.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/CRM-u-oblaku-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/CRM-u-oblaku-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/CRM-u-oblaku-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/CRM-u-oblaku-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-12386\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">CRM u oblaku; Izvor: Unsplash.com<\/span><\/p><\/div>\n<p><strong>CRM u oblaku<\/strong><\/p>\n<p>Tvrtke s CRM programima temeljenim na oblaku hostiraju svoj CRM izvan mjesta na udaljenim poslu\u017eiteljima.<\/p>\n<p>Usluge temeljene na oblaku obi\u010dno ne mogu ponuditi istu razinu sigurnosti kao lokalni sustav.<\/p>\n<p>Ve\u0107ina tvrtki pretpla\u0107uje se na uslugu temeljenu na oblaku na godi\u0161njoj bazi, \u0161to obi\u010dno uklju\u010duje a\u017euriranja i nadogradnje sustava, potencijalno smanjuju\u0107i potrebu za internim IT resursima.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tko_treba_CRM_sustav_i_strategiju\"><\/span>Tko treba CRM sustav i strategiju?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CRM softver \u010desto je izravno uskla\u0111en s nekim odjelima, ali mnogi u va\u0161oj tvrtki mogu imati koristi od integracije, uklju\u010duju\u0107i:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing\"><\/span>Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Stru\u010dnjacima za marketing mo\u017ee izraditi ciljani plan ili planove anga\u017emana poput automatiziranog marketinga putem e-po\u0161te za pojedina\u010dne klijente pomo\u0107u CRM sustava.<\/p>\n<p>Tako\u0111er mogu procijeniti kako su njihovi \u0161iroko rasprostranjeni marketin\u0161ki napori pozitivno ili negativno utjecali na napredak kupaca kroz prodajni lijevak.<\/p>\n<div id=\"attachment_12388\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12388\" class=\"size-full wp-image-12388\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Prodajni-lijevak.jpg\" alt=\"Prodajni lijevak\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Prodajni-lijevak.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Prodajni-lijevak-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Prodajni-lijevak-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Prodajni-lijevak-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Prodajni-lijevak-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-12388\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Prodajni lijevak<\/span><\/p><\/div>\n<p><em>Pro\u010ditajte vi\u0161e o zelenom <a href=\"https:\/\/zaposlise.hr\/blog\/zeleni-marketing-definicija-prednosti-i-strategije\/\">marketingu<\/a>.\u00a0<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Prodaja_i_sluzba_za_korisnike\"><\/span>Prodaja i slu\u017eba za korisnike<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CRM program mo\u017eda je najva\u017eniji za va\u0161e prodajne i korisni\u010dke timove.<\/p>\n<p>Pomo\u0107u njega prodava\u010di mogu pratiti odre\u0111ene klijente, nadzirati njihove zadatke i maksimalno pove\u0107ati svoj utjecaj na zatvaranje prodaje.<\/p>\n<p>Osoblje korisni\u010dke slu\u017ebe mo\u017ee se pozabaviti svim problemima kupaca kako bi pobolj\u0161ali ukupne prodajne ciljeve.<\/p>\n<p><em>Saznajte \u0161to su <a href=\"https:\/\/zaposlise.hr\/blog\/natjecaj-za-posao-10-ciljeva-u-karijeri\/\">ciljevi u karijeri<\/a> i za\u0161to ih moramo postaviti!<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ljudski_resursi\"><\/span>Ljudski resursi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Jedna od primarnih du\u017enosti va\u0161eg odjela za ljudske resurse je upravljanje osobljem i pra\u0107enje u\u010dinka.<\/p>\n<p>Pristup CRM sustavu tvrtke daje menad\u017eerima ljudskih potencijala va\u017ene informacije o zaposlenicima u drugim odjelima.<\/p>\n<div id=\"attachment_12391\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12391\" class=\"size-full wp-image-12391\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Ljudski-resursi-ljudski-potencijali-1.jpg\" alt=\"Ljudski resursi, ljudski potencijali\" width=\"1200\" height=\"800\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Ljudski-resursi-ljudski-potencijali-1.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Ljudski-resursi-ljudski-potencijali-1-300x200.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Ljudski-resursi-ljudski-potencijali-1-1024x683.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Ljudski-resursi-ljudski-potencijali-1-768x512.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Ljudski-resursi-ljudski-potencijali-1-375x250.jpg 375w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-12391\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Ljudski resursi, ljudski potencijali; Izvor: Unsplash.com<\/span><\/p><\/div>\n<p>Uklju\u010duju\u0107i njihovu prodaju, interakcije s klijentima i pridr\u017eavanje rokova zadatka.<\/p>\n<p><em>Saznajte \u0161to je <a href=\"https:\/\/zaposlise.hr\/blog\/employer-branding\/\">employer branding<\/a> i kako mo\u017ee pomo\u0107i tvrtkama.\u00a0<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"IT_industrija\"><\/span>IT industrija<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Budu\u0107i da su CRM programi slo\u017eeni, korisno je uklju\u010diti ili \u010dak delegirati svoje IT osoblje u planove vlasni\u0161tva i odr\u017eavanja sustava.<\/p>\n<p>\u010clanovi IT tima tako\u0111er mogu pomo\u0107i u brzom rje\u0161avanju bilo kakvih tehnolo\u0161kih ili korisni\u010dkih problema kako bi CRM program radio glatko.<\/p>\n<p><em>Pro\u010ditajte kako napisati <a href=\"https:\/\/zaposlise.hr\/blog\/molba-za-posao-za-zanimanje-programer\/\">molbu za posao<\/a> programera. Istaknite se na razgovoru za posao!\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategija poslovanja i CRM usko su povezani. CRM (Customer Relationship Management) je cijela filozofija poslovanja i sigurno vam treba. CRM [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[366],"tags":[410,83,412,68,221,411,134],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategija poslovanja: za\u0161to vam treba CRM? - Zaposlise.hr<\/title>\n<meta name=\"description\" content=\"Strategija poslovanja i CRM usko su povezani. CRMje cijela filozofija poslovanja i sigurno vam treba. 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