{"id":16864,"date":"2025-08-28T12:36:42","date_gmt":"2025-08-28T10:36:42","guid":{"rendered":"https:\/\/zaposlise.hr\/blog\/?p=16864"},"modified":"2025-08-28T12:36:42","modified_gmt":"2025-08-28T10:36:42","slug":"e-commerce-u-hrvatskoj-online-trgovina-mijenja-navike-kupaca","status":"publish","type":"post","link":"https:\/\/zaposlise.hr\/blog\/e-commerce-u-hrvatskoj-online-trgovina-mijenja-navike-kupaca\/","title":{"rendered":"E-commerce u Hrvatskoj: online trgovina mijenja navike kupaca"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>E-commerce, odnosno elektroni\u010dka trgovina, u Hrvatskoj vi\u0161e nije novost, nego realnost koja oblikuje na\u010din na koji kupujemo i prodajemo.<\/p>\n<p>Svi tra\u017ee svoje mjesto na internetu. Kako mali lokalni brendovi, tako i najve\u0107i trgova\u010dki lanci. Korona, koliko god bila stravi\u010dna, donijela je i neke dobre pomake. Indirektno, naravno.<\/p>\n<p>Naime, pandemija je ubrzala navike potro\u0161a\u010da, ali i poslodavaca, i time je online kupnja od opcije postala o\u010dekivanje.<\/p>\n<p>No, gdje smo danas, kako izgleda tr\u017ei\u0161te e-commercea u Hrvatskoj, koji su glavni izazovi i \u0161to donosi budu\u0107nost?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Sadr\u017eaj<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zaposlise.hr\/blog\/e-commerce-u-hrvatskoj-online-trgovina-mijenja-navike-kupaca\/#Stanje_e-commerce_trzista_u_Hrvatskoj\" title=\"Stanje e-commerce tr\u017ei\u0161ta u Hrvatskoj\">Stanje e-commerce tr\u017ei\u0161ta u Hrvatskoj<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zaposlise.hr\/blog\/e-commerce-u-hrvatskoj-online-trgovina-mijenja-navike-kupaca\/#Zasto_Hrvati_kupuju_online\" title=\"Za\u0161to Hrvati kupuju online?\">Za\u0161to Hrvati kupuju online?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zaposlise.hr\/blog\/e-commerce-u-hrvatskoj-online-trgovina-mijenja-navike-kupaca\/#Izazovi_e-commercea_u_Hrvatskoj\" title=\"Izazovi e-commercea u Hrvatskoj\">Izazovi e-commercea u Hrvatskoj<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zaposlise.hr\/blog\/e-commerce-u-hrvatskoj-online-trgovina-mijenja-navike-kupaca\/#Primjeri_uspjesnih_e-commerce_prica_u_Hrvatskoj\" title=\"Primjeri uspje\u0161nih e-commerce pri\u010da u Hrvatskoj\">Primjeri uspje\u0161nih e-commerce pri\u010da u Hrvatskoj<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zaposlise.hr\/blog\/e-commerce-u-hrvatskoj-online-trgovina-mijenja-navike-kupaca\/#Gdje_je_Hrvatska_u_odnosu_na_Europu\" title=\"Gdje je Hrvatska u odnosu na Europu?\">Gdje je Hrvatska u odnosu na Europu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zaposlise.hr\/blog\/e-commerce-u-hrvatskoj-online-trgovina-mijenja-navike-kupaca\/#Buducnost_e-commercea_u_Hrvatskoj\" title=\"Budu\u0107nost e-commercea u Hrvatskoj\">Budu\u0107nost e-commercea u Hrvatskoj<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zaposlise.hr\/blog\/e-commerce-u-hrvatskoj-online-trgovina-mijenja-navike-kupaca\/#Povjerenje_kupaca_je_neophodno\" title=\"Povjerenje kupaca je neophodno\">Povjerenje kupaca je neophodno<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zaposlise.hr\/blog\/e-commerce-u-hrvatskoj-online-trgovina-mijenja-navike-kupaca\/#Zakljucak\" title=\"Zaklju\u010dak\">Zaklju\u010dak<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Stanje_e-commerce_trzista_u_Hrvatskoj\"><\/span>Stanje e-commerce tr\u017ei\u0161ta u Hrvatskoj<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prema procjenama, vrijednost hrvatskog e-commerce tr\u017ei\u0161ta u 2023. prema\u0161ila je 700 milijuna eura, a broj online kupaca stalno raste.<\/p>\n<div id=\"attachment_16883\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16883\" class=\"size-full wp-image-16883\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Online-kupci-rast-broja-kupaca-potrosacka-kosarica.jpg\" alt=\"Online kupci, rast broja kupaca, potro\u0161a\u010dka ko\u0161arica\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Online-kupci-rast-broja-kupaca-potrosacka-kosarica.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Online-kupci-rast-broja-kupaca-potrosacka-kosarica-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Online-kupci-rast-broja-kupaca-potrosacka-kosarica-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Online-kupci-rast-broja-kupaca-potrosacka-kosarica-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Online-kupci-rast-broja-kupaca-potrosacka-kosarica-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-16883\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Online kupci, rast broja kupaca, potro\u0161a\u010dka ko\u0161arica<\/span><\/p><\/div>\n<p>Vi\u0161e od 60 % gra\u0111ana Hrvatske barem povremeno kupuje putem interneta, a mla\u0111e generacije to smatraju uobi\u010dajenim na\u010dinom kupnje.<\/p>\n<p>Najpopularnije kategorije su odje\u0107a i obu\u0107a, elektronika, kozmetika, knjige i ku\u0107anski aparati. Raste i interes za hranom i pi\u0107em, posebno kroz specijalizirane online trgovine i brzu dostavu.<\/p>\n<p>Globalni divovi poput <a href=\"http:\/\/amazon.com\" target=\"_blank\" rel=\"noopener\">Amazona<\/a> i <a href=\"http:\/\/ebay.com\" target=\"_blank\" rel=\"noopener\">eBaya<\/a> i dalje imaju sna\u017ean utjecaj, ali sve vi\u0161e doma\u0107ih web shopova uspje\u0161no konkurira personaliziranim pristupom, br\u017eom dostavom i lokalnim znanjem.<\/p>\n<blockquote><p><span style=\"font-size: 14pt\">Pokretanje <a href=\"https:\/\/www.webroomagency.com\/kako-pokrenuti-ecommerce-poslovanje\/\" target=\"_blank\" rel=\"noopener\">web trgovine<\/a> u Hrvatskoj odli\u010dna je ideja jer postoji veliki potencijal na na\u0161em tr\u017ei\u0161tu obzirom da smo jo\u0161 uvijek ispod 10% po broju web shopova.<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Zasto_Hrvati_kupuju_online\"><\/span>Za\u0161to Hrvati kupuju online?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kupci u Hrvatskoj najvi\u0161e cijene udobnost i u\u0161tedu vremena. Nema gu\u017evi, radnog vremena ni udaljenosti, sve je dostupno 24\/7.<\/p>\n<p>\u010cesta je i motivacija za ni\u017eom cijenom, jer su web shopovi u mogu\u0107nosti nuditi akcije i popuste koje fizi\u010dke trgovine ne mogu uvijek pratiti.<\/p>\n<p>Sigurnost online pla\u0107anja sve je bolja. Karti\u010dna pla\u0107anja, PayPal, Google Pay i lokalna rje\u0161enja sve se \u010de\u0161\u0107e koriste, a povjerenje kupaca raste.<\/p>\n<p><em>Uz kupovinu, na <a href=\"https:\/\/zaposlise.hr\/blog\/isplata-place-na-revolut\/\">Revolut<\/a> mo\u017eete primati i pla\u0107u. Pro\u010ditajte vi\u0161e!<\/em><\/p>\n<div id=\"attachment_12311\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12311\" class=\"size-full wp-image-12311\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Isplata-place-na-Revolut.png\" alt=\"Isplata pla\u0107e na Revolut\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Isplata-place-na-Revolut.png 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Isplata-place-na-Revolut-300x169.png 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Isplata-place-na-Revolut-1024x576.png 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Isplata-place-na-Revolut-768x432.png 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/03\/Isplata-place-na-Revolut-444x250.png 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-12311\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Isplata pla\u0107e na Revolut<\/span><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Izazovi_e-commercea_u_Hrvatskoj\"><\/span>Izazovi e-commercea u Hrvatskoj<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Iako raste, e-commerce u Hrvatskoj i dalje ima izazove. Jedan od glavnih je logistika. Dostava je u urbanim sredinama brza i pouzdana, ali u manjim mjestima i dalje mo\u017ee kasniti, \u0161to utje\u010de na zadovoljstvo kupaca.<\/p>\n<p>Drugi izazov je konkurencija globalnih igra\u010da. <a href=\"http:\/\/amazon.com\" target=\"_blank\" rel=\"noopener\">Amazon<\/a>, <a href=\"http:\/\/zalando.com\" target=\"_blank\" rel=\"noopener\">Zalando<\/a> i sli\u010dni nude ogroman izbor i povoljne cijene, a doma\u0107i brendovi se moraju isticati kroz kvalitetu usluge, lokalni identitet i personalizaciju.<\/p>\n<p>Tre\u0107i problem je nedostatak znanja i resursa kod manjih trgovaca.<\/p>\n<p>Otvoriti web shop je lako, ali voditi uspje\u0161an e-commerce posao zahtijeva znanje o digitalnom marketingu, SEO-u, analitici, korisni\u010dkom iskustvu i optimizaciji procesa.<\/p>\n<p><em>Po svemu sude\u0107i, digitalni <a href=\"https:\/\/zaposlise.hr\/blog\/digitalni-marketing\/\">marketing<\/a> uistinu je posao budu\u0107nosti. Pro\u010ditajte vodi\u010d za ovu perspektivnu karijeru.\u00a0<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Primjeri_uspjesnih_e-commerce_prica_u_Hrvatskoj\"><\/span>Primjeri uspje\u0161nih e-commerce pri\u010da u Hrvatskoj<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hrvatska ima nekoliko odli\u010dnih primjera brendova koji su se uspje\u0161no pozicionirali online.<\/p>\n<p>Neki modni brendovi svoju su prodaju gotovo u potpunosti preselili na web, a doma\u0107e drogerije i lanci trgovina razvili su sna\u017ene online kanale s dostavom unutar 24 sata.<\/p>\n<div id=\"attachment_16886\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16886\" class=\"size-full wp-image-16886\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Online-soping-shopping-webshop-web-shop.jpg\" alt=\"Online \u0161oping, shopping, webshop, web shop\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Online-soping-shopping-webshop-web-shop.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Online-soping-shopping-webshop-web-shop-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Online-soping-shopping-webshop-web-shop-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Online-soping-shopping-webshop-web-shop-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Online-soping-shopping-webshop-web-shop-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-16886\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Online \u0161oping, shopping, webshop, web shop<\/span><\/p><\/div>\n<p>Posebno je zanimljiv rast specijaliziranih online trgovina. Primjerice, oni koji nude doma\u0107e proizvode poput vina, maslinovog ulja ili organskih namirnica.<\/p>\n<p>Takvi shopovi kombiniraju lokalnu autenti\u010dnost s digitalnim kanalima i osvajaju ni\u0161ne publike, ne samo u Hrvatskoj nego i u inozemstvu.<\/p>\n<p><em><a href=\"https:\/\/smocnica.hr\/\" target=\"_blank\" rel=\"noopener\">Smo\u010dnica<\/a> je odli\u010dan primjer proizvo\u0111a\u010da koji radi svoje organske namirnice. Pro\u010ditajte cijeli <a href=\"https:\/\/zaposlise.hr\/blog\/samozaposljavanje-sto-je-smocnica\/\">intervju<\/a>!<\/em><\/p>\n<p>E-commerce i marketing = nerazdvojna kombinacija<\/p>\n<p>Bez dobrog marketinga nema uspje\u0161nog e-commercea. SEO optimizacija, ogla\u0161avanje na Googleu i dru\u0161tvenim mre\u017eama, influencer marketing i email kampanje \u010dine osnovu svake online trgovine.<\/p>\n<p>Kupci u Hrvatskoj sve vi\u0161e reagiraju na personalizirani pristup. Preporuke proizvoda na temelju prethodnih kupnji, personalizirani newsletteri i brza komunikacija putem chata ili dru\u0161tvenih mre\u017ea.<\/p>\n<p>Brendovi koji uspiju stvoriti osje\u0107aj povjerenja i blizine imaju daleko ve\u0107e \u0161anse za dugoro\u010dan uspjeh.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gdje_je_Hrvatska_u_odnosu_na_Europu\"><\/span>Gdje je Hrvatska u odnosu na Europu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>U odnosu na zapadnu Europu, Hrvatska jo\u0161 uvijek zaostaje po vrijednosti online prodaje po stanovniku.<\/p>\n<p>Dok u Njema\u010dkoj, Nizozemskoj ili Velikoj Britaniji e-commerce dose\u017ee i vi\u0161e od 80 % stanovni\u0161tva, kod nas je ta brojka manja.<\/p>\n<div id=\"attachment_16888\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16888\" class=\"size-full wp-image-16888\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Internetska-trgovina-papirnate-vrecice.jpg\" alt=\"Internetska trgovina, papirnate vre\u0107ice\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Internetska-trgovina-papirnate-vrecice.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Internetska-trgovina-papirnate-vrecice-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Internetska-trgovina-papirnate-vrecice-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Internetska-trgovina-papirnate-vrecice-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Internetska-trgovina-papirnate-vrecice-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-16888\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Internetska trgovina, papirnate vre\u0107ice<\/span><\/p><\/div>\n<p>No, trendovi pokazuju da se razlika smanjuje, a mladi kupci koji ulaze na tr\u017ei\u0161te ubrzat \u0107e taj proces.<\/p>\n<p>Za doma\u0107e trgovce to zna\u010di da imaju prostor za rast, posebno ako ponude kvalitetno korisni\u010dko iskustvo i lokalnu podr\u0161ku.<\/p>\n<blockquote><p><span style=\"font-size: 14pt\">O\u010dekuje se da \u0107e niz zna\u010dajnih trendova utjecati na <a href=\"https:\/\/www.ecommercebridge.hr\/10-trendova-e-trgovine-koji-revolucioniraju-europska-trzista-u-2025\/\" target=\"_blank\" rel=\"noopener\">europsko tr\u017ei\u0161te<\/a> e-trgovine u 2025. godini. <\/span><\/p>\n<p><span style=\"font-size: 14pt\">Od automatizacije pokretane umjetnom inteligencijom do odr\u017eivih praksi, ovi razvoji obe\u0107avaju revoluciju u na\u010dinu na koji potro\u0161a\u010di kupuju i kako tvrtke posluju.<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Buducnost_e-commercea_u_Hrvatskoj\"><\/span>Budu\u0107nost e-commercea u Hrvatskoj<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Budu\u0107nost e-commercea kod nas obilje\u017eit \u0107e nekoliko klju\u010dnih trendova:<\/p>\n<p><strong>Mobilna kupnja<\/strong>: ve\u0107 sada vi\u0161e od polovice online narud\u017ebi dolazi s mobitela.<\/p>\n<p><strong>Brza dostava<\/strong>: kupci \u017eele proizvode isti ili sljede\u0107i dan, \u0161to stavlja pritisak na logistiku.<\/p>\n<p><strong>Odr\u017eivost<\/strong>: sve se vi\u0161e cijeni ekolo\u0161ka ambala\u017ea i lokalna proizvodnja.<\/p>\n<p><strong>Umjetna inteligencija i automatizacija<\/strong>: od chatbota do prediktivne analitike, AI \u0107e postati standard u e-commerce poslovanju.<\/p>\n<p>Tvrtke koje se brzo prilagode ovim trendovima imat \u0107e prednost.<\/p>\n<div id=\"attachment_15260\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15260\" class=\"size-full wp-image-15260\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/07\/AI-umjetna-inteligencija.jpg\" alt=\"AI, umjetna inteligencija\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/07\/AI-umjetna-inteligencija.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/07\/AI-umjetna-inteligencija-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/07\/AI-umjetna-inteligencija-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/07\/AI-umjetna-inteligencija-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/07\/AI-umjetna-inteligencija-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-15260\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">AI, umjetna inteligencija; Izvor: Unsplash.com<\/span><\/p><\/div>\n<blockquote><p><span style=\"font-size: 14pt\">Krajolik <a href=\"https:\/\/www.ecommercebridge.hr\/buducnost-e-trgovine-i-pridruzenog-marketinga\/\" target=\"_blank\" rel=\"noopener\">e-trgovine<\/a> kontinuirano se razvija, potaknut tehnolo\u0161kim napretkom, promjenom pona\u0161anja potro\u0161a\u010da i inovativnim marketin\u0161kim strategijama.<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Povjerenje_kupaca_je_neophodno\"><\/span>Povjerenje kupaca je neophodno<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Jedan od najva\u017enijih faktora u razvoju e-commercea u Hrvatskoj je povjerenje.<\/p>\n<p>Kupci \u017eele biti sigurni da \u0107e proizvod koji naru\u010de zaista sti\u0107i, da \u0107e odgovarati opisu i da \u0107e imati mogu\u0107nost jednostavne reklamacije ili povrata.<\/p>\n<p>Upravo transparentnost i jasna komunikacija razlikuju uspje\u0161ne web shopove od onih koji brzo gube klijente.<\/p>\n<p>Tvrtke koje ula\u017eu u korisni\u010dku podr\u0161ku, jednostavne procese narud\u017ebe i jasne uvjete poslovanja grade dugoro\u010dne odnose.<\/p>\n<p>A kada jednom zadobiju povjerenje kupca, ve\u0107a je vjerojatnost da \u0107e se on vratiti i preporu\u010diti trgovinu drugima.<\/p>\n<p><em><a href=\"https:\/\/zaposlise.hr\/blog\/povjerenje-posao\/\">Povjerenje<\/a> je va\u017eno u poslovnom okru\u017eenju. Saznajte vi\u0161e!<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zakljucak\"><\/span>Zaklju\u010dak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>E-commerce u Hrvatskoj vi\u0161e nije dodatak fizi\u010dkoj trgovini, ve\u0107 samostalni kanal koji brzo raste. Kupci \u017eele brzinu, sigurnost i jednostavnost, a trgovci imaju priliku iskoristiti digitalne alate i osvojiti tr\u017ei\u0161te.<\/p>\n<p>Za poduzetnike to zna\u010di da je pravi trenutak za ulaganje u online trgovinu sada. Tko ne bude prisutan na internetu, izgubit \u0107e velik dio kupaca.<\/p>\n<p><strong>Ako razmi\u0161lja\u0161 o karijeri u e-commerceu ili \u017eeli\u0161 prona\u0107i posao u tvrtki koja gradi digitalnu budu\u0107nost, pregledaj na\u0161e <a href=\"http:\/\/zaposlise.hr\/posao\">oglase<\/a>!<\/strong><\/p>\n<p><strong>Napravi <a href=\"http:\/\/zaposlise.hr\/posao\">prvi korak<\/a> ve\u0107 danas!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-commerce, odnosno elektroni\u010dka trgovina, u Hrvatskoj vi\u0161e nije novost, nego realnost koja oblikuje na\u010din na koji kupujemo i prodajemo. Svi [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[256,294,639,444,406,358],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce u Hrvatskoj: online trgovina mijenja navike kupaca - Zaposlise.hr<\/title>\n<meta name=\"description\" content=\"E-commerce u Hrvatskoj brzo raste. 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