{"id":18562,"date":"2025-11-07T18:14:24","date_gmt":"2025-11-07T17:14:24","guid":{"rendered":"https:\/\/zaposlise.hr\/blog\/?p=18562"},"modified":"2025-11-07T18:15:09","modified_gmt":"2025-11-07T17:15:09","slug":"crni-petak","status":"publish","type":"post","link":"https:\/\/zaposlise.hr\/blog\/crni-petak\/","title":{"rendered":"Crni petak mo\u017ee obilje\u017eiti cijelo tr\u017ei\u0161te rada"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Crni petak sti\u017ee svake godine u studenom, u posljednjem petku u mjesecu. Donosi eksploziju promotivnih aktivnosti, veliki porast potro\u0161nje i intenzivno anga\u017eiranje brojnih tvrtki.<\/p>\n<p>No, osim navale kupaca i popusta, Crni petak ima i zna\u010dajan u\u010dinak na tr\u017ei\u0161te rada. Posljedice su vidljive poslodavcima, zaposlenicima, a u\u010dinak se osjeti na cjelokupnoj ekonomiji.<\/p>\n<p>U ovom tekstu mo\u017eete saznati kako Crni petak utje\u010de na zapo\u0161ljavanje, za\u0161to je marketin\u0161ka komponenta toliko va\u017ena ,te kakav je u\u010dinak na potro\u0161nju i gospodarstvo op\u0107enito.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Sadr\u017eaj<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zaposlise.hr\/blog\/crni-petak\/#Kako_Crni_petak_utjece_na_zaposljavanje\" title=\"Kako Crni petak utje\u010de na zapo\u0161ljavanje\">Kako Crni petak utje\u010de na zapo\u0161ljavanje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zaposlise.hr\/blog\/crni-petak\/#Koje_poslove_mozete_pronaci\" title=\"Koje poslove mo\u017eete prona\u0107i?\">Koje poslove mo\u017eete prona\u0107i?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zaposlise.hr\/blog\/crni-petak\/#Marketing_je_srce_Crnog_petka\" title=\"Marketing je srce Crnog petka\">Marketing je srce Crnog petka<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zaposlise.hr\/blog\/crni-petak\/#Ucinak_na_potrosnju_i_ekonomiju\" title=\"U\u010dinak na potro\u0161nju i ekonomiju\">U\u010dinak na potro\u0161nju i ekonomiju<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zaposlise.hr\/blog\/crni-petak\/#Iskoristite_pojacanu_dinamiku_trzista_rada\" title=\"Iskoristite poja\u010danu dinamiku tr\u017ei\u0161ta rada\">Iskoristite poja\u010danu dinamiku tr\u017ei\u0161ta rada<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Kako_Crni_petak_utjece_na_zaposljavanje\"><\/span>Kako Crni petak utje\u010de na zapo\u0161ljavanje<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kod doga\u0111aja poput Crnog petka, tvrtke u sektoru maloprodaje, logistike, <a href=\"https:\/\/zaposlise.hr\/blog\/e-commerce-u-hrvatskoj-online-trgovina-mijenja-navike-kupaca\/\">e-commerce<\/a>-a i <a href=\"https:\/\/zaposlise.hr\/blog\/digitalni-marketing\/\">marketinga<\/a> \u010desto uvode privremeno poja\u010danje kadrova.<\/p>\n<p>Tako su, primjerice, analize pokazale da se val <a href=\"https:\/\/lightcast.io\/resources\/blog\/black-friday-retail-2024?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">zapo\u0161ljavanja u maloprodaji<\/a> intenziviraju jo\u0161 u listopadu, upravo kako bi se spremili za razdoblje intenzivnih popusta.<\/p>\n<div id=\"attachment_18588\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18588\" class=\"size-full wp-image-18588\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Kupovina-maloprodaja-zena-u-sopingu-Pexels.jpg\" alt=\"Kupovina, maloprodaja, \u017eena u \u0161opingu Pexels\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Kupovina-maloprodaja-zena-u-sopingu-Pexels.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Kupovina-maloprodaja-zena-u-sopingu-Pexels-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Kupovina-maloprodaja-zena-u-sopingu-Pexels-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Kupovina-maloprodaja-zena-u-sopingu-Pexels-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Kupovina-maloprodaja-zena-u-sopingu-Pexels-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-18588\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Kupovina, maloprodaja, \u017eena u \u0161opingu; Izvor: Pexels<\/span><\/p><\/div>\n<p>Za\u0161to je to va\u017eno? Zato \u0161to su dani i tjedni oko Crnog petka iznimno zahtjevni. Vi\u0161e je kupaca u trgovinama, vi\u0161e narud\u017ebi online, vi\u0161e logisti\u010dkih procesa, vi\u0161e optere\u0107enja za korisni\u010dku slu\u017ebu.<\/p>\n<p><strong>Kao rezultat takve situacije:<\/strong><\/p>\n<ul>\n<li>Poslodavci tra\u017ee pomo\u0107ne radnike za sezonski rad. Poslovi su uglavnom u skladi\u0161tu i u korisni\u010dkoj podr\u0161ci.<\/li>\n<li>Pojavljuje i potra\u017enja u marketingu, posebno digitalnom segmentu. Stru\u010dnjaci su anga\u017eirani za rad kampanji u svrhu Crnog petka.<\/li>\n<\/ul>\n<p>Poslovi uklju\u010duju\u00a0kreiranje oglasa, email kampanja, upravljanje dru\u0161tvenim mre\u017eama.<\/p>\n<ul>\n<li>Ulogu imaju i logisti\u010dki i transportni radnici. \u2013 Naglo pove\u0107ana potra\u017enja zahtijeva br\u017ee isporuke, ve\u0107i broj paketa i slo\u017eeniju opskrbnu mre\u017eu.<\/li>\n<\/ul>\n<p><em>Kliknite na \u010dlanak i saznajte kako napisati efikasan <a href=\"https:\/\/zaposlise.hr\/blog\/zivotopis-za-voditelja-drustvenih-mreza\/\">\u017eivotopis<\/a> za zanimanje voditelja dru\u0161tvenih mre\u017ea.\u00a0<\/em><\/p>\n<p>Osobe koje tra\u017ee posao mogu na\u0107i svoju \u0161ansu u razdoblju prije Crnog petka.<\/p>\n<div id=\"attachment_18590\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18590\" class=\"size-full wp-image-18590\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Trazenje-posla-sezona-zivotopis-Pexels.jpg\" alt=\"Tra\u017eenje posla, sezona, \u017eivotopis Pexels\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Trazenje-posla-sezona-zivotopis-Pexels.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Trazenje-posla-sezona-zivotopis-Pexels-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Trazenje-posla-sezona-zivotopis-Pexels-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Trazenje-posla-sezona-zivotopis-Pexels-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Trazenje-posla-sezona-zivotopis-Pexels-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-18590\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Tra\u017eenje posla, sezona, \u017eivotopis; Izvor: Pexels<\/span><\/p><\/div>\n<p>Iako mnogi poslovi jesu sezonski i kratkotrajni, mogu\u0107e je da takva sezonska anga\u017eiranja prerastu u stalni posao ako osoba poka\u017ee anga\u017eman, fleksibilnost i spremnost na rad u dinami\u010dnom okru\u017eenju.<\/p>\n<p><em><a href=\"https:\/\/zaposlise.hr\/blog\/trazenje-posla-na-zaposlise\/\">Tra\u017eenje posla<\/a> na <a href=\"http:\/\/zaposlise.hr\">ZaposliSe<\/a> ne oduzima mnogo vremena. Lagano je i intuitivno. Probajte!<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Koje_poslove_mozete_pronaci\"><\/span>Koje poslove mo\u017eete prona\u0107i?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prakti\u010dki svaki sektor koji se direktno bavi prodajom mo\u017ee se uklju\u010diti u Crni petak.<\/p>\n<p><strong>No, naj\u010de\u0161\u0107e se radi o sljede\u0107im:<\/strong><\/p>\n<ul>\n<li><strong>Maloprodaja u trgovinama<\/strong>. Prodajni savjetnici, blagajnici, demonstratori, pomo\u0107ni radnici za postavljanje izloga i raspakiravanje robe.<\/li>\n<\/ul>\n<p>Tra\u017ee se ljudi koji su spremni raditi obiteljske dane, vikende i \u010desto du\u017ee smjene.<\/p>\n<p><em>Donosimo ideje za <a href=\"https:\/\/zaposlise.hr\/blog\/vikend-posao-20-ideja-za-rad\/\">vikend posao<\/a>. Pro\u010ditajte \u010dlanak!<\/em><\/p>\n<ul>\n<li><strong>E-commerce i logistika<\/strong>. Pakiranje, sortiranje, transport, skladi\u0161ni radnici \u2013 zbog pove\u0107anog volumena narud\u017ebi tijekom Crnog petka.<\/li>\n<\/ul>\n<div id=\"attachment_10357\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10357\" class=\"size-full wp-image-10357\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/12\/cover-8.png\" alt=\"Intervju, Jan de Jong\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/12\/cover-8.png 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/12\/cover-8-300x169.png 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/12\/cover-8-1024x576.png 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/12\/cover-8-768x432.png 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/12\/cover-8-444x250.png 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-10357\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Intervju, Jan de Jong<\/span><\/p><\/div>\n<ul>\n<li><strong>Korisni\u010dka podr\u0161ka i slu\u017eba za korisnike<\/strong>: Rade vi\u0161e zahtjeva, vra\u0107anja, upita i \u017ealbi. Potrebna je i fleksibilnost u radnom vremenu.<\/li>\n<\/ul>\n<p><em>Tvrtku za korisni\u010dku slu\u017ebu pokrenuo je digitalni nomad <a href=\"https:\/\/zaposlise.hr\/blog\/jan-de-jong\/\">Jan de Jong<\/a>. Kako se posao razvijao? Saznajte iz \u010dlanka na linku!<\/em><\/p>\n<ul>\n<li><strong>Digitalni marketing<\/strong> i e-commerce kampanje. Specijalisti za email marketing, SEO\/SEM, dru\u0161tvene mre\u017ee, content marketing.<\/li>\n<\/ul>\n<p>Stru\u010dna osoba zadu\u017eena je za kreiranje i provo\u0111enje kampanja koje \u0107e privu\u0107i i pretvoriti kupce.<\/p>\n<ul>\n<li><strong>IT i analitika podataka<\/strong>. Uvo\u0111enje i podr\u0161ka sustavima za pra\u0107enje zaliha, integracija online i offline prodaje, analiza podataka o pona\u0161anju kupaca.<\/li>\n<\/ul>\n<p>Navedene poslove ne vidimo na prvi pogled, no bez njih nema uspje\u0161ne kampanje.<\/p>\n<p><em>Pro\u010ditajte vi\u0161e o zanimanju <a href=\"https:\/\/zaposlise.hr\/blog\/digitalni-marketing\/\">digitalni marketing<\/a>. Donosimo detalje o zapo\u0161ljavanju. Pro\u010ditajte!<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_je_srce_Crnog_petka\"><\/span>Marketing je srce Crnog petka<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bez efikasne marketin\u0161ke kampanje, Crni petak bi bio samo jo\u0161 jedan dan u godini. No on je pretvoren u doga\u0111aj, rituali atmosferu koja nekima odgovara, a nekima ipak ne.<\/p>\n<div id=\"attachment_18594\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18594\" class=\"size-full wp-image-18594\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Digitalni-marketing-marketing-SEO-SEM-Pexels.jpg\" alt=\"Digitalni marketing, marketing, SEO, SEM Pexels\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Digitalni-marketing-marketing-SEO-SEM-Pexels.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Digitalni-marketing-marketing-SEO-SEM-Pexels-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Digitalni-marketing-marketing-SEO-SEM-Pexels-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Digitalni-marketing-marketing-SEO-SEM-Pexels-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Digitalni-marketing-marketing-SEO-SEM-Pexels-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-18594\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Digitalni marketing, marketing, SEO, SEM; Izvor: Pexels<\/span><\/p><\/div>\n<p>Stru\u010dnjaci za marketing preporu\u010duju da se strategija za Crni petak po\u010dne planirati mjesecima unaprijed. Moraju se definirati\u00a0ciljevi, bud\u017eet, ciljane skupine, kanali komunikacije.<\/p>\n<p><strong>Ve\u0107ina kampanja nastoji posti\u0107i sljede\u0107e:<\/strong><\/p>\n<ul>\n<li>Generiranje kampanje (tease kampanje, \u201euskoro \u0107e\u201c, odbrojavanje)<\/li>\n<li>Ogla\u0161avanje ekskluzivnih ponuda za pripremljene kupce<\/li>\n<li>Kori\u0161tenje emaila, dru\u0161tvenih mre\u017ea, pop-up prozora, personaliziranih ponuda<\/li>\n<\/ul>\n<p>Rade se razne akcije, osigurava se besplatna dostava, rade se flash ponude.\u00a0Sve kako bi se pove\u0107ao prosje\u010dni iznos narud\u017ebe i privukli impulzivni kupci.<\/p>\n<p><em>Tra\u017eite <a href=\"https:\/\/zaposlise.hr\/blog\/dodatni-posao-zaposlise\/\">dodatni posao<\/a>? Pregledajte ponude, istra\u017eite <a href=\"http:\/\/zaposlise.hr\/posao\">oglase<\/a>!<\/em><\/p>\n<p><strong>Zna\u010daj marketinga u ovom kontekstu je vi\u0161estruk:<\/strong><\/p>\n<p><strong>Privla\u010denje pa\u017enje<\/strong>. U moru ponuda, potrebno je biti vidljiv.<\/p>\n<p><strong>Poticaj na brzu akciju<\/strong>. ponude s ograni\u010denim trajanjem (npr. \u201esamo danas\u201c) stvaraju osje\u0107aj hitnosti i <a href=\"https:\/\/www.optimonk.com\/black-friday-marketing\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">FOMO<\/a> (<em>fear of missing out<\/em>).<\/p>\n<div id=\"attachment_18596\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18596\" class=\"size-full wp-image-18596\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Rasprodaja-akcija-crni-petak-Black-Friday-Pexels.jpg\" alt=\"Rasprodaja, akcija, crni petak, Black Friday Pexels\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Rasprodaja-akcija-crni-petak-Black-Friday-Pexels.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Rasprodaja-akcija-crni-petak-Black-Friday-Pexels-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Rasprodaja-akcija-crni-petak-Black-Friday-Pexels-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Rasprodaja-akcija-crni-petak-Black-Friday-Pexels-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Rasprodaja-akcija-crni-petak-Black-Friday-Pexels-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-18596\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Rasprodaja, akcija, crni petak, Black Friday; Izvor: Pexels<\/span><\/p><\/div>\n<p><strong>Upravljanje iskustvom korisnika<\/strong>. Jasna komunikacija, dobar dizajn ponuda, kvalitetna logistika osiguravaju da korisnici budu zadovoljni, \u0161to je klju\u010dno za dugoro\u010dnu lojalnost.<\/p>\n<p><strong>Analiza i optimizacija<\/strong>. Skupljanje podataka i pra\u0107enje rezultata kampanja omogu\u0107uje tvrtkama da u realnom vremenu prilago\u0111avaju taktike i izvuku vrijedne pouke za idu\u0107u godinu.<\/p>\n<p>Dakle, za poslodavce koji rade kampanje za Crni petak, marketing nije dodatni zadatak, nego upravo centralni.<\/p>\n<p>Za zaposlenike koji sudjeluju u tim kampanjama, to zna\u010di da \u0107e rad biti intenzivan, \u010desto s ubrzanim tempom, rokovi bli\u017ee i vi\u0161e o\u010dekivanja nego u uobi\u010dajenim razdobljima.<\/p>\n<p><a href=\"https:\/\/zaposlise.hr\/blog\/vizualni-identitet-tvrtke-prvi-dojam-koji-traje\/\">Vizualni identitet tvrtke<\/a> va\u017ean je u svakom segmentu. Posebno se isti\u010de u ovakvim dodatnim akcijama poput Crnog petka. Pro\u010ditajte vi\u0161e op\u0107enito o brendiranju.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ucinak_na_potrosnju_i_ekonomiju\"><\/span>U\u010dinak na potro\u0161nju i ekonomiju<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Crni petak postao je globalni fenomen. Primje\u0107ujemo da nije vi\u0161e rezerviran samo za SAD i dan nakon ameri\u010dkog blagdana Dana zahvalnosti, nego ga do\u017eivljavamo i u Europi, pa tako i kod nas.<\/p>\n<div id=\"attachment_18598\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18598\" class=\"size-full wp-image-18598\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Potrosnja-ekonomija-cijene-vrecice-kupovina-Pexels.jpg\" alt=\"Potro\u0161nja, ekonomija, cijene, vre\u0107ice, kupovina Pexels\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Potrosnja-ekonomija-cijene-vrecice-kupovina-Pexels.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Potrosnja-ekonomija-cijene-vrecice-kupovina-Pexels-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Potrosnja-ekonomija-cijene-vrecice-kupovina-Pexels-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Potrosnja-ekonomija-cijene-vrecice-kupovina-Pexels-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Potrosnja-ekonomija-cijene-vrecice-kupovina-Pexels-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-18598\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Potro\u0161nja, ekonomija, cijene, vre\u0107ice, kupovina; Izvor: Pexels<\/span><\/p><\/div>\n<p>S time dolaze i zna\u010dajne posljedice za potro\u0161nju i ekonomiju.<\/p>\n<ul>\n<li><strong>Pove\u0107anje prometa i potro\u0161nje<\/strong>: U razdoblju Crnog petka i vikenda iza njega mnoge tvrtke ostvaruju zna\u010dajan dio godi\u0161nje prodaje.<\/li>\n<\/ul>\n<p>Dolazi do rasta prihoda za trgovce, ali i poticaja za cjelokupnu gospodarsku aktivnost (logistika, transport, pakiranje, dostava).<\/p>\n<ul>\n<li><strong>Br\u017ee kretanje robe i zaliha<\/strong>: Kupci \u017eele iskoristiti sni\u017eenja, \u0161to ponekad zna\u010di i \u010di\u0161\u0107enje zaliha iz prethodne sezone i pripremu za dolazak novih proizvoda.<\/li>\n<li><strong>Poticaj potro\u0161a\u010dkom sentimentu<\/strong>: Kad ljudi vide da se mo\u017ee ne\u0161to u\u0161tedjeti, raste op\u0107i sentiment potro\u0161nje. Povezano, poja\u010dana potro\u0161nja u kratkom roku mo\u017ee imati multiplikacijski efekt na ekonomiju.<\/li>\n<\/ul>\n<p>Vi\u0161e narud\u017ebi zna\u010di vi\u0161e rada, vi\u0161e isporuka, vi\u0161e ulaganja.<\/p>\n<ul>\n<li><strong>Pritisak na operativne sustave i radnu snagu<\/strong>: S jedne strane, takav pritisak je pozitivna situacija. Anga\u017eira se vi\u0161e radnika. S druge strane, mo\u017ee biti izazovno za radnike. Vi\u0161e radnih sati, ve\u0107i stres.<\/li>\n<li><strong>Utjecaj na tr\u017ei\u0161te rada<\/strong>: <a href=\"https:\/\/zaposlise.hr\/blog\/povecanje-placa-sezonskih-poslova\/\">Sezonsko<\/a> zapo\u0161ljavanje tijekom Crnog petka mo\u017ee utjecati na strukturu rada.<\/li>\n<\/ul>\n<div id=\"attachment_18600\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18600\" class=\"size-full wp-image-18600\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Trgovina-cipela-stikle-kupovina-Pexels.jpg\" alt=\"Trgovina cipela, \u0161tikle, kupovina Pexels\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Trgovina-cipela-stikle-kupovina-Pexels.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Trgovina-cipela-stikle-kupovina-Pexels-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Trgovina-cipela-stikle-kupovina-Pexels-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Trgovina-cipela-stikle-kupovina-Pexels-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/11\/Trgovina-cipela-stikle-kupovina-Pexels-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-18600\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Trgovina cipela, \u0161tikle, kupovina; Izvor: Pexels<\/span><\/p><\/div>\n<p>Potpisivanje kratkoro\u010dnih ugovora, privremeni anga\u017emani, ali i mogu\u0107nost prelaska u stalni posao ako radnik poka\u017ee sposobnosti.<\/p>\n<p><em>Pro\u010ditajte sve \u0161to trebate znati o <a href=\"https:\/\/zaposlise.hr\/blog\/ugovor-o-radu-sve-sto-trebate-znati\/\">ugovoru o radu<\/a>. Kliknite!<\/em><\/p>\n<p>Hrvatska, naravno, nema veze s razmjerima potro\u0161nje kakvi se doga\u0111aju u SAD-u za vrijeme Crnog petka. No, princip je jednak.<\/p>\n<p>Potro\u0161nja se koncentrira, trgovina i logistika su aktivirane, marketing i digitalni kanali su u punom pogonu. Pove\u0107ava se dinamika na tr\u017ei\u0161tu rada.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Iskoristite_pojacanu_dinamiku_trzista_rada\"><\/span>Iskoristite poja\u010danu dinamiku tr\u017ei\u0161ta rada<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Upravo sada je pravo vrijeme da potra\u017eite dodatni posao ili promijenite posao. Poslodavci su u potra\u017enji. Dolazi do zahtjevnijih kampanji, ve\u0107eg optere\u0107enja i prilike za rast.<\/p>\n<p>Pripremite se za\u00a0intenzivnu, ali i potencijalno vrlo korisnu <a href=\"http:\/\/zaposlise.hr\/posao\">sezonu<\/a>. Uklju\u010dite se, budite spremni i iskoristite mogu\u0107nosti koje donosi ovaj \u201ecrni\u201c dan.<\/p>\n<p><strong>Za mnoge taj dan mo\u017ee biti <a href=\"http:\/\/zaposlise.hr\/posao\">novi po\u010detak<\/a>. Pregledajte <a href=\"http:\/\/zaposlise.hr\/posao\">oglase za posao<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crni petak sti\u017ee svake godine u studenom, u posljednjem petku u mjesecu. Donosi eksploziju promotivnih aktivnosti, veliki porast potro\u0161nje i [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[689,305,639,68,226,690,134],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crni petak mo\u017ee obilje\u017eiti cijelo tr\u017ei\u0161te rada - Zaposlise.hr<\/title>\n<meta name=\"description\" content=\"Crni petak dolazi svakog zadnjeg petka u studenom. 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