{"id":20743,"date":"2026-01-30T12:19:38","date_gmt":"2026-01-30T11:19:38","guid":{"rendered":"https:\/\/zaposlise.hr\/blog\/?p=20743"},"modified":"2026-01-30T12:19:38","modified_gmt":"2026-01-30T11:19:38","slug":"investitori","status":"publish","type":"post","link":"https:\/\/zaposlise.hr\/blog\/investitori\/","title":{"rendered":"Investitori i razvoj poslovanja"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Investitori su sinonim za uspjeh. Je li uistinu tako? \u010cini se da je stvarnost poslovanja ipak slo\u017eenija.<\/p>\n<p>Mnogi uspje\u0161ni poslovi nastali su bez ijednog investitora, dok su drugi bez vanjskog kapitala prakti\u010dki neizvedivi. Kada onda treba tra\u017eiti investitora? I pod kojim uvjetima?<\/p>\n<p>U nastavku \u010dlanka mo\u017eete prona\u0107i odgovore na pitanja. Vidjet \u0107emo i koje industrije zapinju bez dodatnog kapitala pri osnivanju. Tako\u0111er, kome je potpuno bespotrebno.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Sadr\u017eaj<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zaposlise.hr\/blog\/investitori\/#Zasto_ulazu_u_poslovanje\" title=\"Za\u0161to ula\u017eu u poslovanje?\">Za\u0161to ula\u017eu u poslovanje?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zaposlise.hr\/blog\/investitori\/#Mozemo_li_bez_investitora\" title=\"Mo\u017eemo li bez investitora?\">Mo\u017eemo li bez investitora?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zaposlise.hr\/blog\/investitori\/#Prednosti_bootstrappinga\" title=\"Prednosti bootstrappinga\">Prednosti bootstrappinga<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zaposlise.hr\/blog\/investitori\/#Ponekad_su_investitori_nuzni\" title=\"Ponekad su investitori nu\u017eni\">Ponekad su investitori nu\u017eni<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zaposlise.hr\/blog\/investitori\/#Industrije_u_kojima_investitori_nisu_nuzni\" title=\"Industrije u kojima investitori nisu nu\u017eni\">Industrije u kojima investitori nisu nu\u017eni<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zaposlise.hr\/blog\/investitori\/#Sto_investitori_traze_od_tvrtki\" title=\"\u0160to investitori tra\u017ee od tvrtki?\">\u0160to investitori tra\u017ee od tvrtki?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zaposlise.hr\/blog\/investitori\/#Vise_od_novca\" title=\"Vi\u0161e od novca\">Vi\u0161e od novca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zaposlise.hr\/blog\/investitori\/#Malo_statistike_za_kraj\" title=\"Malo statistike za kraj\">Malo statistike za kraj<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zaposlise.hr\/blog\/investitori\/#Prati_ZaposliSehr\" title=\"Prati ZaposliSe.hr\">Prati ZaposliSe.hr<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Zasto_ulazu_u_poslovanje\"><\/span>Za\u0161to ula\u017eu u poslovanje?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Investitori ula\u017eu vlastiti ili tu\u0111i kapital u poslovanje s ciljem ostvarivanja povrata. Do povrata mo\u017ee do\u0107i kroz rast vrijednosti tvrtke, isplatu dobiti ili prodaju udjela u budu\u0107nosti.<\/p>\n<p>Osnovna logika je jednostavna:<\/p>\n<blockquote><p><span style=\"font-size: 14pt\">ulo\u017eiti danas kako bi sutra zaradili vi\u0161e.<\/span><\/p>\n<p><span style=\"font-size: 14pt\">No iza te jednostavne ideje stoje razli\u010diti profili i <a href=\"https:\/\/pppcentar.com\/hr\/narucitelji\/investitori\/\" target=\"_blank\" rel=\"noopener\">motivi<\/a>.<\/span><\/p><\/blockquote>\n<p>Financijskim instrumentima investitor upravlja valutnim rizikom i rizikom kamatne stope.<\/p>\n<div id=\"attachment_20773\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20773\" class=\"size-full wp-image-20773\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Investiranje-novac-kovanice-Shutterstock.jpg\" alt=\"Investiranje, novac, kovanice Shutterstock\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Investiranje-novac-kovanice-Shutterstock.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Investiranje-novac-kovanice-Shutterstock-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Investiranje-novac-kovanice-Shutterstock-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Investiranje-novac-kovanice-Shutterstock-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Investiranje-novac-kovanice-Shutterstock-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-20773\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Investiranje, novac, kovanice; Izvor: Shutterstock<\/span><\/p><\/div>\n<p>Postoje privatni investitori (tzv. business angels), fondovi rizi\u010dnog kapitala (venture capital), institucionalni investitori.<\/p>\n<p>Na tr\u017ei\u0161tu se nalaze i strate\u0161ki partneri koji ula\u017eu ne samo novac, ve\u0107 i znanje, mre\u017eu kontakata i tr\u017ei\u0161ni pristup. Zajedni\u010dko im je da ne ula\u017eu iz altruizma.<\/p>\n<p>\u010cak i kada podupiru dobre ideje, u pozadini uvijek postoji o\u010dekivanje rasta i povrata ulaganja.<\/p>\n<p><em><a href=\"https:\/\/zaposlise.hr\/blog\/zarada-preko-interneta-bez-ulaganja\/\">Zarada preko interneta<\/a> ponekad ne treba dodatna ulaganja. Pro\u010ditajte \u010dlanak!<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mozemo_li_bez_investitora\"><\/span>Mo\u017eemo li bez investitora?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mo\u017ee li se pokrenuti poslovanje bez investitora? Ukratko da!<\/p>\n<p>Velik broj poslova\u00a0 zapo\u010deo je bez investitora. Taj model \u010desto se naziva <em>bootstrapping<\/em>, odnosno pokretanje poslovanja vlastitim sredstvima i prihodima.<\/p>\n<blockquote><p><span style=\"font-size: 14pt\">Bootstrapping je financiranje iz vlastitih sredstava bez vanjskih investicija. <\/span><\/p>\n<p><span style=\"font-size: 14pt\">Ovaj na\u010din financiranja je dobar kada se radi o slu\u010daju manjeg inicijalnog ulaganja i kada postoji potencijal brzog stvaranja prihoda.<\/span><\/p><\/blockquote>\n<div id=\"attachment_20775\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20775\" class=\"size-full wp-image-20775\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Ulaganje-rast-razvoj-investitor-Shutterstck.jpg\" alt=\"Ulaganje, rast, razvoj, investitor Shutterstck\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Ulaganje-rast-razvoj-investitor-Shutterstck.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Ulaganje-rast-razvoj-investitor-Shutterstck-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Ulaganje-rast-razvoj-investitor-Shutterstck-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Ulaganje-rast-razvoj-investitor-Shutterstck-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Ulaganje-rast-razvoj-investitor-Shutterstck-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-20775\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Ulaganje, rast, razvoj, investitor; Izvor: Shutterstck<\/span><\/p><\/div>\n<p>U takvom pristupu poduzetnik zadr\u017eava potpunu kontrolu nad poslovanjem, tempom rasta i dono\u0161enjem odluka.<\/p>\n<p>Primjeri su brojni. Navest \u0107emo samo neke. Radi se o uslu\u017enim djelatnostima, obrtima, malim digitalnim agencijama, freelance poslovanjima, edukacijama, \u010dak i e-commerce-u.<\/p>\n<p>U tim slu\u010dajevima po\u010detni tro\u0161kovi su relativno niski, a prihod se mo\u017ee ostvariti brzo, \u010desto ve\u0107 u prvim mjesecima rada.<\/p>\n<p><em><a href=\"https:\/\/zaposlise.hr\/blog\/e-commerce-u-hrvatskoj-online-trgovina-mijenja-navike-kupaca\/\">E-commerce<\/a> u Hrvatskoj lagano mijenja navike kupaca. Pro\u010ditajte \u010dlanak!<\/em><\/p>\n<p>Prednost poslovanja bez investitora nije samo u vlasni\u0161tvu, nego i u otpornosti. Tvrtke koje rastu organski financijski su discipliniranije, realnije u planiranju i otpornije na tr\u017ei\u0161ne \u0161okove.<\/p>\n<p>S druge strane, rast je sporiji i zahtijeva strpljenje, ali je dugoro\u010dno \u010desto stabilniji.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Prednosti_bootstrappinga\"><\/span>Prednosti bootstrappinga<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ovaj tip financiranja donosi sljede\u0107e benefite:<\/p>\n<ul>\n<li>vlasnik tvrtke ima potpuno vlasni\u0161tvo nad svojom tvrtkom,<\/li>\n<li>vlasnik kontrolira razvoj poslovanja<\/li>\n<\/ul>\n<div id=\"attachment_20777\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20777\" class=\"size-full wp-image-20777\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Bootstrapping-kapital-novac-euri-razvoj-poslovni-svijet-Shutterstock.jpg\" alt=\"Bootstrapping, kapital, novac, euri, razvoj, poslovni svijet Shutterstock\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Bootstrapping-kapital-novac-euri-razvoj-poslovni-svijet-Shutterstock.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Bootstrapping-kapital-novac-euri-razvoj-poslovni-svijet-Shutterstock-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Bootstrapping-kapital-novac-euri-razvoj-poslovni-svijet-Shutterstock-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Bootstrapping-kapital-novac-euri-razvoj-poslovni-svijet-Shutterstock-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Bootstrapping-kapital-novac-euri-razvoj-poslovni-svijet-Shutterstock-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-20777\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Bootstrapping, kapital, novac, euri, razvoj, poslovni svijet; Izvor: Shutterstock<\/span><\/p><\/div>\n<ul>\n<li>osobe koje prve ula\u017eu u tvrtku su poznate osobe vlasniku<\/li>\n<li>djeluju uvjerljivo<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Ponekad_su_investitori_nuzni\"><\/span>Ponekad su investitori nu\u017eni<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Postoje sektori u kojima je poslovanje bez investitora gotovo nemogu\u0107e. Razlog nije nedostatak poduzetni\u010dke volje, ve\u0107 visoki po\u010detni tro\u0161kovi, duga\u010dak razvojni ciklus ili regulatorni zahtjevi.<\/p>\n<p>Tehnolo\u0161ki startupi koji razvijaju kompleksne platforme, umjetnu inteligenciju, hardver ili biotehnologiju gotovo uvijek trebaju investitore.<\/p>\n<p>Razvoj proizvoda mo\u017ee trajati godinama prije prvog prihoda, a tro\u0161kovi razvoja, zapo\u0161ljavanja stru\u010dnjaka i infrastrukture su visoki.<\/p>\n<p><em><a href=\"https:\/\/zaposlise.hr\/blog\/startup-fenomen\/\">Startup<\/a> nije mala tvrtka. Radi se o ekonomskom fenomenu Zanima vas tema? Pro\u010ditajte cijeli <a href=\"https:\/\/zaposlise.hr\/blog\/startup-fenomen\/\">\u010dlanak<\/a>!<\/em><\/p>\n<p>Bez vanjskog kapitala takvi projekti jednostavno ne mogu pre\u017eivjeti po\u010detnu fazu.<\/p>\n<p>Sli\u010dno vrijedi i za farmaceutsku industriju, energetiku, proizvodnju, logistiku i velike infrastrukturne projekte.<\/p>\n<p>U tim sektorima investitori nisu opcija, nego preduvjet za ulazak na tr\u017ei\u0161te. \u010cak i kada postoji dobra ideja i stru\u010dan tim, bez kapitala nema realizacije.<\/p>\n<div id=\"attachment_20779\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20779\" class=\"size-full wp-image-20779\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Start-up-inovacije-partnerstvo-suradnja-Shutterstock.jpg\" alt=\"Start up, inovacije, partnerstvo, suradnja Shutterstock\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Start-up-inovacije-partnerstvo-suradnja-Shutterstock.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Start-up-inovacije-partnerstvo-suradnja-Shutterstock-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Start-up-inovacije-partnerstvo-suradnja-Shutterstock-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Start-up-inovacije-partnerstvo-suradnja-Shutterstock-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Start-up-inovacije-partnerstvo-suradnja-Shutterstock-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-20779\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Start up, inovacije, partnerstvo, suradnja; Izvor: Shutterstock<\/span><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Industrije_u_kojima_investitori_nisu_nuzni\"><\/span>Industrije u kojima investitori nisu nu\u017eni<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Da pro\u0161irimo temu. Mo\u017eda u nekim industrijama investitori nisu nu\u017eni. Ali ipak mogu dobro do\u0107i.<\/p>\n<p>U sredini se nalazi velik broj djelatnosti u kojima investitori nisu nu\u017eni za po\u010detak, ali mogu ubrzati rast.<\/p>\n<p>Nabrojat \u0107emo samo neke od njih. Mislimo na\u00a0digitalni marketing, IT usluge, edukacije, medije, kreativne industrije i online trgovin.<\/p>\n<p>Poslovanja tih tipova mo\u017eete pokrenuti\u00a0bez vanjskog kapitala, ali investicija mo\u017ee pomo\u0107i pri \u0161irenju na nova tr\u017ei\u0161ta, zapo\u0161ljavanju ve\u0107eg tima ili razvoju dodatnih proizvoda.<\/p>\n<p>E, tada je najva\u017enije pitanje tajming. Prerano\u00a0uzimanje investicije mo\u017ee zna\u010diti gubitak kontrole i pritisak na rast prije nego \u0161to je poslovni model dokazan.<\/p>\n<p>S druge strane, investicija u pravom trenutku mo\u017ee sprije\u010diti stagnaciju i omogu\u0107iti iskorak koji bi ina\u010de trajao godinama.<\/p>\n<p><em>Svakog poduzetnika zanima <a href=\"https:\/\/zaposlise.hr\/blog\/porezna-kartica\/\">porezna kartica<\/a>. Saznajte vi\u0161e o tom va\u017enom dokumentu.\u00a0<\/em><\/p>\n<div id=\"attachment_20596\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20596\" class=\"size-full wp-image-20596\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Porezna-kartica-PK.png\" alt=\"Porezna kartica, PK\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Porezna-kartica-PK.png 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Porezna-kartica-PK-300x169.png 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Porezna-kartica-PK-1024x576.png 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Porezna-kartica-PK-768x432.png 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Porezna-kartica-PK-444x250.png 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-20596\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Porezna kartica, PK<\/span><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Sto_investitori_traze_od_tvrtki\"><\/span>\u0160to investitori tra\u017ee od tvrtki?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Jedna od najve\u0107ih zabluda me\u0111u poduzetnicima jest uvjerenje da investitori prvenstveno tra\u017ee dobre ideje.<\/p>\n<p>No, ideja je tek po\u010detna to\u010dka.<\/p>\n<blockquote><p><span style=\"font-size: 14pt\">Investitori ula\u017eu u ljude, tr\u017ei\u0161te i izvedivost, a ne u apstraktne koncepte.<\/span><\/p><\/blockquote>\n<p>Prvo \u0161to investitore zanima je tr\u017ei\u0161te: postoji li realna potra\u017enja i koliki je potencijal rasta. Ako tr\u017ei\u0161te nije dovoljno veliko, ni najbolja ideja ne\u0107e biti zanimljiva.<\/p>\n<p>Drugo, investitori gledaju tim. Zanima ih iskustvo, sposobnost dono\u0161enja odluka i otpornost na pritisak \u010desto su va\u017eniji od samog proizvoda.<\/p>\n<p>Tre\u0107i va\u017ean element je poslovni model. Investitori \u017eele jasno razumjeti kako tvrtka zara\u0111uje novac, koliko brzo mo\u017ee rasti i kada postoji realna mogu\u0107nost povrata ulaganja.<\/p>\n<p>Na kraju, vrlo va\u017ena je i vizija. Postavlja se pitanje mo\u017ee li ova tvrtka postati zna\u010dajno ve\u0107a nego \u0161to je danas ili je njezin rast ograni\u010den.<\/p>\n<p><em><a href=\"https:\/\/zaposlise.hr\/blog\/timski-rad-uspjesan-biznis\/\">Timski rad<\/a> preduvjet je za uspje\u0161an biznis. Pro\u010ditajte detalje u \u010dlanku na linku.\u00a0<\/em><\/p>\n<div id=\"attachment_16829\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16829\" class=\"size-full wp-image-16829\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Zdrava-radna-atmosfera-kolege-timski-rad.jpg\" alt=\"Zdrava radna atmosfera, kolege, timski rad\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Zdrava-radna-atmosfera-kolege-timski-rad.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Zdrava-radna-atmosfera-kolege-timski-rad-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Zdrava-radna-atmosfera-kolege-timski-rad-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Zdrava-radna-atmosfera-kolege-timski-rad-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Zdrava-radna-atmosfera-kolege-timski-rad-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-16829\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Zdrava radna atmosfera, kolege, timski rad<\/span><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Vise_od_novca\"><\/span>Vi\u0161e od novca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Investitori nazad ne uzimaju samo novac, to je valjda jasno svima.<\/p>\n<p>Investicija gotovo nikada nije besplatna. U zamjenu za kapital investitori uzimaju vlasni\u010dki udio, ali \u010desto i odre\u0111enu razinu kontrole.<\/p>\n<p>Ponekad ae radi o pravu glasa, mjestu u upravi, vetu na va\u017ene odluke ili na definirane ciljeve rasta.<\/p>\n<p>Za poduzetnika to zna\u010di da dio autonomije nestaje. Od tog trenutka poslovanje se vi\u0161e ne vodi samo prema osobnim uvjerenjima, ve\u0107 i prema o\u010dekivanjima investitora.<\/p>\n<p>Takva situacija odmah izgleda kao ne\u0161to lo\u0161e. No, ne mora biti.\u00a0Iskusni investitori mogu donijeti znanje, kontakte i disciplinu. No, va\u017eno je biti svjestan da investicija mijenja dinamiku poslovanja zauvijek.<\/p>\n<p><em><a href=\"https:\/\/zaposlise.hr\/blog\/umjetna-inteligencija-u-poslovanju\/\">Umjetna inteligencija<\/a> se koristi u poslovanju svakodnevno. Saznajte koje su dobre i lo\u0161e strane. Kliknite na poveznicu.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Malo_statistike_za_kraj\"><\/span>Malo statistike za kraj<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prema <a href=\"https:\/\/www.bankofengland.co.uk\/quarterly-bulletin\/2024\/2024\/identifying-barriers-to-productive-investment-and-external-finance-a-survey-of-uk-smes?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">me\u0111unarodnim istra\u017eivanjima<\/a>, vi\u0161e od 70% malih i srednjih poduze\u0107a nikada ne prima vanjske investicije, a ipak uspje\u0161no posluju.<\/p>\n<div id=\"attachment_20783\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20783\" class=\"size-full wp-image-20783\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Investiranje-rast-prihoda-statistika-dobar-posao-Shutterstock.jpg\" alt=\"Investiranje, rast prihoda, statistika, dobar posao Shutterstock\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Investiranje-rast-prihoda-statistika-dobar-posao-Shutterstock.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Investiranje-rast-prihoda-statistika-dobar-posao-Shutterstock-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Investiranje-rast-prihoda-statistika-dobar-posao-Shutterstock-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Investiranje-rast-prihoda-statistika-dobar-posao-Shutterstock-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Investiranje-rast-prihoda-statistika-dobar-posao-Shutterstock-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-20783\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Investiranje, rast prihoda, statistika, dobar posao; Izvor: Shutterstock<\/span><\/p><\/div>\n<p>Istovremeno, velik broj startupova koji dobiju investiciju ne pre\u017eivi dulje od pet godina. Vidi se da investicija nije jamstvo uspjeha, kao \u0161to ni njezin izostanak nije prepreka.<\/p>\n<p>Zanimljivo je i da veliki dio investiranog kapitala dolazi s jasnim o\u010dekivanjem izlaska unutar 5 do 7 godina.<\/p>\n<p>Investitori \u010desto poti\u010du brzi rast i prodaju, dok poduzetnici ponekad \u017eele dugoro\u010dno stabilan posao. Upravo tu nastaju naj\u010de\u0161\u0107i sukobi.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Prati_ZaposliSehr\"><\/span>Prati <a href=\"http:\/\/zaposlise.hr\">ZaposliSe.hr<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Razmi\u0161lja\u0161 o pokretanju vlastitog posla ili \u017eeli\u0161 raditi u tvrtki koja se razvija uz investitore? Na <a href=\"http:\/\/zaposlise.hr\/posao\">ZaposliSe.hr<\/a> mo\u017ee\u0161 prona\u0107i oglase iz startupova, scaleupova i stabilnih doma\u0107ih tvrtki.<\/p>\n<p>Donosimo savjete kako razumjeti poslovanje poslodavca prije nego \u0161to se prijavi\u0161. Informirana odluka je prvi pravi poslovni potez.<\/p>\n<p><strong>Tako\u0111er, prona\u0111i svoj <a href=\"http:\/\/zaposlise.hr\/posao\">natje\u010daj za posao<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investitori su sinonim za uspjeh. Je li uistinu tako? \u010cini se da je stvarnost poslovanja ipak slo\u017eenija. Mnogi uspje\u0161ni poslovi [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[366],"tags":[294,639,752,748,268,753],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Investitori i razvoj poslovanja - Zaposlise.hr<\/title>\n<meta name=\"description\" content=\"Investitori su potrebni za razvoj odre\u0111enih tipova poslovanja, Kako investiranje zapravo izgleda? 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