{"id":21300,"date":"2026-02-18T11:04:46","date_gmt":"2026-02-18T10:04:46","guid":{"rendered":"https:\/\/zaposlise.hr\/blog\/?p=21300"},"modified":"2026-02-19T20:32:14","modified_gmt":"2026-02-19T19:32:14","slug":"chat-gpt-oglasi","status":"publish","type":"post","link":"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/","title":{"rendered":"ChatGPT uvodi oglase: u poslovnom svijetu ni\u0161ta nije besplatno?"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>ChatGPT zapo\u010dinje s monetizacijom. Zanimljiv je to podatak, obzirom da taj generativni AI alat koristi vi\u0161e od 200 milijuna korisnika.<\/p>\n<p>Jedino premium verzije poput Plus, Pro i Enterprise ostaju bez oglasa.<\/p>\n<p>Prema najavama, oglasi \u0107e se prikazivati u kontekstu odgovora korisniku. Ne\u0161to sli\u010dno na Google Ads za YouTube. Ova novost je do\u0161la u trenutku kada tvrtke jo\u0161 istra\u017euju sam AI.<\/p>\n<p>Nisu jo\u0161 sasvim do\u0161li na svoje kako iskoristiti umjetnu inteligenciju za rast i pobolj\u0161anje poslovanja.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Sadr\u017eaj<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#Sto_donosi_oglasavanje_u_ChatGPT-u\" title=\"\u0160to donosi ogla\u0161avanje u ChatGPT-u?\">\u0160to donosi ogla\u0161avanje u ChatGPT-u?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#Ideje_za_poslodavce\" title=\"Ideje za poslodavce\">Ideje za poslodavce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#1_Strategija_oglasavanja_unutar_AI_platformi\" title=\"1. Strategija ogla\u0161avanja unutar AI platformi\">1. Strategija ogla\u0161avanja unutar AI platformi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#2_Transparentna_integracija_oglasa\" title=\"2. Transparentna integracija oglasa\">2. Transparentna integracija oglasa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#3_Personalizirane_i_vrijednosno_orijentirane_poruke\" title=\"3. Personalizirane i vrijednosno orijentirane poruke\">3. Personalizirane i vrijednosno orijentirane poruke<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#4_Kombiniranje_SEO-a_s_AI_optimizacijom_i_AI-oglasima\" title=\"4. Kombiniranje SEO-a s AI optimizacijom i AI-oglasima\">4. Kombiniranje SEO-a s AI optimizacijom i AI-oglasima<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#Koji_su_nedostaci\" title=\"Koji su nedostaci?\">Koji su nedostaci?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#1_Rizik_narusavanja_povjerenja\" title=\"1. Rizik naru\u0161avanja povjerenja\">1. Rizik naru\u0161avanja povjerenja<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#2_Ometanje_korisnickog_iskustva\" title=\"2. Ometanje korisni\u010dkog iskustva\">2. Ometanje korisni\u010dkog iskustva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#3_Etika_i_transparentnost\" title=\"3. Etika i transparentnost\">3. Etika i transparentnost<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#Trazenje_posla_i_razvoj_karijere\" title=\"Tra\u017eenje posla i razvoj karijere\">Tra\u017eenje posla i razvoj karijere<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Sto_donosi_oglasavanje_u_ChatGPT-u\"><\/span>\u0160to donosi ogla\u0161avanje u ChatGPT-u?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uvo\u0111enje oglasa u besplatnu i povoljniju verziju ChatGPT-a zna\u010di da \u0107e svaki korisnik koji ne pla\u0107a premium usluge vidjeti sponzorirane poveznice unutar odgovora koji tra\u017ei.<\/p>\n<div id=\"attachment_21369\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21369\" class=\"size-full wp-image-21369\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/ChatGPT-oglasi-oglasavanje-reklamiranje-Pexels.jpg\" alt=\"ChatGPT, oglasi, ogla\u0161avanje, reklamiranje Pexels\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/ChatGPT-oglasi-oglasavanje-reklamiranje-Pexels.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/ChatGPT-oglasi-oglasavanje-reklamiranje-Pexels-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/ChatGPT-oglasi-oglasavanje-reklamiranje-Pexels-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/ChatGPT-oglasi-oglasavanje-reklamiranje-Pexels-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/ChatGPT-oglasi-oglasavanje-reklamiranje-Pexels-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-21369\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">ChatGPT, oglasi, ogla\u0161avanje, reklamiranje; Izvor: Pexels<\/span><\/p><\/div>\n<p>Oglasi \u0107e biti jasno ozna\u010deni i integrirani. Korisnik bi trebao znati\u00a0kada komunicira s organskim AI odgovorom, a kada se radi o sponzoriranom sadr\u017eaju.<\/p>\n<p><strong>OpenAI isti\u010de dvije stavke:<\/strong><\/p>\n<ul>\n<li>Oglasi ne utje\u010du na generirane odgovore i ne dijele privatne razgovore s ogla\u0161iva\u010dima.<\/li>\n<li>Ovaj model omogu\u0107uje odr\u017eiv rast <a href=\"http:\/\/mob.hr\" target=\"_blank\" rel=\"noopener\">AI platforme<\/a> i bolju dostupnost osnovnih verzija alata.<\/li>\n<\/ul>\n<p>Poslovnjacima vi\u0161e nisu dovoljni tradicionalni digitalni kanali da bi do\u0161li do svojih kupaca i korisnika. Moraju koristiti vi\u0161e od tra\u017eilica, dru\u0161tvenih mre\u017ea i newslettera.<\/p>\n<p><em>Saznajte kako <a href=\"https:\/\/zaposlise.hr\/blog\/digitalni-marketing\/\">digitalni marketing<\/a> poma\u017ee u vidljivosti tvrtke kod \u017eeljene i ciljane publike. Klinknite na \u010dlanak!<\/em><\/p>\n<p>Tvrtke moraju uklju\u010diti i AI platforme u svoje marketin\u0161ke i komunikacijske strategije. Mo\u017eemo gledati umjetnu inteligenciju kao novi prostor gdje se rje\u0161avaju ponuda i potra\u017enja.<\/p>\n<p>Taman kada korisnik tra\u017ei aktivno rje\u0161enje.<\/p>\n<div id=\"attachment_21373\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21373\" class=\"size-full wp-image-21373\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Digitalni-marketing-brendiranje-Pexels.jpg\" alt=\"Digitalni marketing, brendiranje Pexels\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Digitalni-marketing-brendiranje-Pexels.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Digitalni-marketing-brendiranje-Pexels-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Digitalni-marketing-brendiranje-Pexels-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Digitalni-marketing-brendiranje-Pexels-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Digitalni-marketing-brendiranje-Pexels-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-21373\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Digitalni marketing, brendiranje; Izvor: Pexels<\/span><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ideje_za_poslodavce\"><\/span>Ideje za poslodavce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ako imate vlastito poslovanje, iz nastavka saznajte kako koristiti umjetnu inteligenciju.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Strategija_oglasavanja_unutar_AI_platformi\"><\/span>1. Strategija ogla\u0161avanja unutar AI platformi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ChatGPT ne\u0107e postavljati oglase u formi pomi\u010dnih bannera. Prikazuju se u trenutku kada korisnik postavlja upit. Da bi sve to imalo smisla,\u00a0oglasi moraju biti kontekstualno relevantni.<\/p>\n<p>Poanta je da su uskla\u0111eni s namjerom korisnika.<\/p>\n<p>Na primjer, kada netko tra\u017ei i napi\u0161e:<\/p>\n<blockquote><p>savjeti za pisanje motivacijskog pisma<\/p><\/blockquote>\n<p>oglas bi mogao ponuditi te\u010daj za savjetovanje u karijeri ili neki od alata za pisanje \u017eivotopisa. Zna\u010di, ne radi se o slu\u010dajnom ogla\u0161avanju, ve\u0107 serviranju rje\u0161enja u pravom trenutku.<\/p>\n<p><em>Mi tako\u0111er nudimo rje\u0161enje za taj izazov. Saznajte kako napisati <a href=\"https:\/\/zaposlise.hr\/blog\/motivacijsko-pismo-kako-ga-napisati\/\">motivacijsko pismo<\/a>. Pro\u010ditajte \u010dlanak!<\/em><\/p>\n<p>Donosimo jo\u0161 jedan primjer. Tvrtka koja prodaje alate za izradu profesionalnih \u017eivotopisa mo\u017ee kreirati AI oglas koji se pojavljuje upravo kod upita poput:<\/p>\n<div id=\"attachment_21379\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21379\" class=\"size-full wp-image-21379\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/LinkedIn-profil-aplikacija-poslovanje-Pexels.jpg\" alt=\"LinkedIn, profil, aplikacija, poslovanje Pexels\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/LinkedIn-profil-aplikacija-poslovanje-Pexels.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/LinkedIn-profil-aplikacija-poslovanje-Pexels-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/LinkedIn-profil-aplikacija-poslovanje-Pexels-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/LinkedIn-profil-aplikacija-poslovanje-Pexels-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/LinkedIn-profil-aplikacija-poslovanje-Pexels-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-21379\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">LinkedIn, profil, aplikacija, poslovanje; Izvor: Pexels<\/span><\/p><\/div>\n<blockquote><p><span style=\"font-family: terminal, monaco, monospace\">Kako pobolj\u0161ati LinkedIn profil?<\/span><\/p><\/blockquote>\n<p>Upit mo\u017ee glasiti i ovako: \u201cPrimjeri uspje\u0161nih \u017eivotopisa za 2026.\u201d<\/p>\n<p>Takav oglas ne prekida korisnika, ve\u0107 mu daje dodatnu vrijednost u trenutku potrebe.<\/p>\n<p><em>Saznajte kako napisati<a href=\"https:\/\/zaposlise.hr\/blog\/kratki-zivotopis\/\"> kratki \u017eivotopis<\/a>. Nekada je bolje napisati kratku verziju i poslodavcu u\u0161tediti na vremenu.\u00a0<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Transparentna_integracija_oglasa\"><\/span>2. Transparentna integracija oglasa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Oglas mora biti dobro i jasno ozna\u010den. Sadr\u017eaj treba biti relevantan i nenametljiv. Trebamo se naviknuti na takvo ogla\u0161avanje.<\/p>\n<p>Kako su oglasi na tra\u017eilicama i dru\u0161tvenim mre\u017eama postali svakodnevnica, isto \u0107e biti i s oglasima u kontekstu ChatGPT-a.<\/p>\n<p>Iako kod AI-a\u00a0postoji ve\u0107i rizik da se do\u017eivljaj informacije naru\u0161i ako oglas iskrsne na pogre\u0161nom mjestu.<\/p>\n<p><em>Kako <a href=\"https:\/\/zaposlise.hr\/blog\/zastita-radnika-i-ai\/\">Europska unija<\/a> reagira na digitalne transformacije? Saznajte iz \u010dlanka na linku!<\/em><\/p>\n<div id=\"attachment_21381\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21381\" class=\"size-full wp-image-21381\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Digitalne-transformacije-digitalne-promjene-valuta-Pexels.jpg\" alt=\"Digitalne transformacije, digitalne promjene, valuta Pexels\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Digitalne-transformacije-digitalne-promjene-valuta-Pexels.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Digitalne-transformacije-digitalne-promjene-valuta-Pexels-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Digitalne-transformacije-digitalne-promjene-valuta-Pexels-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Digitalne-transformacije-digitalne-promjene-valuta-Pexels-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Digitalne-transformacije-digitalne-promjene-valuta-Pexels-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-21381\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Digitalne transformacije, digitalne promjene, valuta; Izvor: Pexels<\/span><\/p><\/div>\n<p>Primjer dobre prakse:<\/p>\n<p>Zamislimo odgovor umjetne inteligencije na upit \u201cKako smanjiti stres na poslu?\u201d.<\/p>\n<p>Umjesto op\u0107enitog oglasa, AI bi mogao ponuditi stru\u010dno vo\u0111ene mindfulness programe ili certificirane edukacije za mentalno zdravlje, s napomenom da se radi o preporu\u010denoj usluzi.<\/p>\n<p>Sad, jesu li takvi odgovori korisni ili ne, korisnik mora sam procijeniti.<\/p>\n<p><em>No, <a href=\"https:\/\/zaposlise.hr\/blog\/mentalno-zdravlje-vaznost\/\">mentalno zdravlje<\/a> svatko mora \u010duvati i eliminirati stres do najmanje mogu\u0107e razine. Saznajte kako iz \u010dlanka na linku!<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Personalizirane_i_vrijednosno_orijentirane_poruke\"><\/span>3. Personalizirane i vrijednosno orijentirane poruke<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Najbolje prolaze oglasi koji ne prenose samo komercijalnu poruku. Naravno, i postoje samo radi reklame, ali u svom izri\u010daju trebaju zvu\u010dati korisno i biti kontekstualno relevantni.<\/p>\n<p>Kako bi rekli, moraju jasno istaknuti koju vrijednost korisnik mo\u017ee dobiti.<\/p>\n<p>Za razliku od tradicionalnog marketinga, AI ogla\u0161avanje kombinira semanti\u010dku analizu upita s korisni\u010dkim namjerama.<\/p>\n<p>U prijevodu,\u00a0poruke se mogu kreirati tako da izgleda kao da \u0107e korisnik dobiti informaciju i preporuku u istom jednom paketu.<\/p>\n<div id=\"attachment_21383\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21383\" class=\"size-full wp-image-21383\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Marketing-brojevi-napredak-prodaja-reklama-Pexels.jpg\" alt=\"Marketing, brojevi, napredak, prodaja, reklama Pexels\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Marketing-brojevi-napredak-prodaja-reklama-Pexels.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Marketing-brojevi-napredak-prodaja-reklama-Pexels-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Marketing-brojevi-napredak-prodaja-reklama-Pexels-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Marketing-brojevi-napredak-prodaja-reklama-Pexels-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/Marketing-brojevi-napredak-prodaja-reklama-Pexels-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-21383\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Marketing, brojevi, napredak, prodaja, reklama; Izvor: Pexels<\/span><\/p><\/div>\n<p><strong>Primjer sadr\u017eaja oglasa<\/strong><\/p>\n<p>Umjesto generi\u010dkog naslova:<\/p>\n<p>\u201cKupite na\u0161 alat\u201d<\/p>\n<p>AI oglas bi mogao sadr\u017eavati:<\/p>\n<blockquote><p>Preporu\u010dujemo alat koji 85 % HR profesionalaca koristi za automatizirano filtriranje kandidata. Idealno ako pripremate oglas za posao ili tra\u017eite nove talente.<\/p><\/blockquote>\n<p>Takve poruke su indirektno ogla\u0161avanje, ali istovremeno nude relevantnu informaciju.<\/p>\n<p><em>Profesionalci u HR-u ne mogu zamisliti radni dan bez <a href=\"https:\/\/zaposlise.hr\/blog\/excel\/\">Excel<\/a> tablica. Pro\u010ditajte na\u0161 intervju s Lukom Kobe\u0161\u010dakom. S takvim stru\u010dnjakom uvijek saznamo vi\u0161e!<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Kombiniranje_SEO-a_s_AI_optimizacijom_i_AI-oglasima\"><\/span>4. Kombiniranje SEO-a s AI optimizacijom i AI-oglasima<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do sada se digitalna strategija ve\u0107inom fokusirala na SEO. Ova strategija plasira tvrtku i proizvode visoko u u rezultate pretra\u017eivanja.<\/p>\n<p>Otkad postoje oglasi ChtaGPT-a, SEO za tra\u017eilice nije jedini cilj.<\/p>\n<p>Tvrtke moraju razmi\u0161ljati o AI-optimizaciji, \u0161to zna\u010di razumijevanje kako generativni modeli interpretiraju upite i koje signale koristi za rangiranje ili prikaz informacija.<\/p>\n<div id=\"attachment_21385\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-21385\" class=\"size-full wp-image-21385\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/SEO-optimizacija-sadrzaja-web-stranica-e-commerce-online-prodaja-Pexels.jpg\" alt=\"SEO, optimizacija sadr\u017eaja, web stranica, e-commerce, online prodaja Pexels\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/SEO-optimizacija-sadrzaja-web-stranica-e-commerce-online-prodaja-Pexels.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/SEO-optimizacija-sadrzaja-web-stranica-e-commerce-online-prodaja-Pexels-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/SEO-optimizacija-sadrzaja-web-stranica-e-commerce-online-prodaja-Pexels-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/SEO-optimizacija-sadrzaja-web-stranica-e-commerce-online-prodaja-Pexels-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/SEO-optimizacija-sadrzaja-web-stranica-e-commerce-online-prodaja-Pexels-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-21385\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">SEO, optimizacija sadr\u017eaja, web stranica, e-commerce, online prodaja; Izvor: Pexels<\/span><\/p><\/div>\n<p>Primjer:<\/p>\n<p>Ako pretra\u017eivanje nije samo \u201cnajbolji CRM softver\u201d, ve\u0107 \u201cnajbolji CRM softver za malog poduzetnika koji \u017eeli automatizirati marketing i AI integraciju\u201d, tada sadr\u017eaj i oglas moraju biti semanti\u010dki uskla\u0111eni.<\/p>\n<p>Sadr\u017eaj se uskla\u0111uje s cjelokupnom namjerom, a ne samo klju\u010dnom rije\u010di.<\/p>\n<p>Time vidimo da se SEO i AI ogla\u0161avanje ne natje\u010du, nego dopunjuju, stvaraju\u0107i vi\u0161eslojnu strategiju dosega.<\/p>\n<p><em>Uz navedene strategije, i <a href=\"https:\/\/zaposlise.hr\/blog\/odnosi-s-javnoscu\/\">odnosi s javno\u0161\u0107u<\/a> di\u017eu ugled tvrtki. Saznajte vi\u0161e iz \u010dlanka!<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Koji_su_nedostaci\"><\/span>Koji su nedostaci?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Koliko god bilo prednosti, budimo realni, nijedan korisnik nije obo\u017eavatelj oglasa.<\/p>\n<p>Locirali smo nekoliko potencijalnih problema:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Rizik_narusavanja_povjerenja\"><\/span>1. Rizik naru\u0161avanja povjerenja<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Oglasi unutar odgovora mogu stvoriti dojam komercijalizacije odgovora koji korisnik o\u010dekuje da \u0107e biti objektivan i nepristran. Tako se smanjuje povjerenje u informacije koje daje umjetna inteligencija.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Ometanje_korisnickog_iskustva\"><\/span>2. Ometanje korisni\u010dkog iskustva<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Previ\u0161e oglasa ili lo\u0161e targetirani oglasi mogu ometati tok odgovora i utjecati na produktivnost korisnika.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Etika_i_transparentnost\"><\/span>3. Etika i transparentnost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tko odlu\u010duje koji oglas ide gdje? Ako marketin\u0161ki interes po\u010dne nadja\u010davati objektivnost odgovora, postavljaju se ozbiljna eti\u010dka pitanja.<\/p>\n<div id=\"attachment_20514\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20514\" class=\"size-full wp-image-20514\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Eticnost-u-poslovanju-povjerenje-1.png\" alt=\"Eti\u010dnost u poslovanju, povjerenje\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Eticnost-u-poslovanju-povjerenje-1.png 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Eticnost-u-poslovanju-povjerenje-1-300x169.png 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Eticnost-u-poslovanju-povjerenje-1-1024x576.png 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Eticnost-u-poslovanju-povjerenje-1-768x432.png 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/01\/Eticnost-u-poslovanju-povjerenje-1-444x250.png 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-20514\" class=\"wp-caption-text\"><span style=\"font-size: 8pt\">Eti\u010dnost u poslovanju, povjerenje<\/span><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Trazenje_posla_i_razvoj_karijere\"><\/span>Tra\u017eenje posla i razvoj karijere<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Svi koji tra\u017ee novi posao znaju koliko je ChatGPT va\u017ean. Znamo da ga koriste za razne stavke. Kreiraju \u017eivotopis, motovacijsko pismo, pripremaju se za <a href=\"https:\/\/zaposlise.hr\/blog\/razgovor-za-posao-nekorektna-pitanja\/\">razgovor za posao<\/a>.<\/p>\n<p>ChatGPT pi\u0161e i planove karijere.<\/p>\n<p>S oglasima dolaze promjene i na tom planu:<\/p>\n<p><strong>\u00a0Alati za pisanje \u017eivotopisa<\/strong><\/p>\n<p>Kada netko zatra\u017ei pomo\u0107 s pisanje \u017eivotopisa, AI bi mogao prikazati oglase za premium servise, profesionalne mentore ili alate za personalizaciju teksta.<\/p>\n<p><strong>Edukacije i te\u010dajevi<\/strong><\/p>\n<p>Oglasi mogu usmjeriti korisnike prema relevantnim online te\u010dajevima, certifikatima ili programima <a href=\"https:\/\/zaposlise.hr\/blog\/prekvalifikacija-i-promjene\/\">prekvalifikacije<\/a>.<\/p>\n<p><strong>Poslovne platforme<\/strong><\/p>\n<p>Platforme koje nude ogla\u0161avanje radnih mjesta ili profesionalna usavr\u0161avanja mogu dosegnuti korisnike u pravom trenutku, kada aktivno tra\u017ee savjet ili rje\u0161enje.<\/p>\n<p>Pitanje je ho\u0107e li takav sadr\u017eaj biti dovoljno kvalitetan.<\/p>\n<p><strong>Ako tra\u017eite <a href=\"https:\/\/zaposlise.hr\/blog\/trazis-novi-posao\/\">novi posao<\/a>, prona\u0111ite svoj <a href=\"http:\/\/zaposlise.hr\/posao\">natje\u010daj za posao<\/a> kod nas! Kliknite ve\u0107 danas!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT zapo\u010dinje s monetizacijom. Zanimljiv je to podatak, obzirom da taj generativni AI alat koristi vi\u0161e od 200 milijuna korisnika. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[256,550,294,666,621,389,222],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ChatGPT uvodi oglase: u poslovnom svijetu ni\u0161ta nije besplatno? - Zaposlise.hr<\/title>\n<meta name=\"description\" content=\"ChatGPT\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ChatGPT uvodi oglase: u poslovnom svijetu ni\u0161ta nije besplatno? - Zaposlise.hr\" \/>\n<meta property=\"og:description\" content=\"ChatGPT\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/\" \/>\n<meta property=\"og:site_name\" content=\"Zaposlise.hr\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-18T10:04:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T19:32:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/ChatGPT.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maja Cvetkovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maja Cvetkovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/\"},\"author\":{\"name\":\"Maja Cvetkovic\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/11d6327b8569a9e940673e6acbfa396a\"},\"headline\":\"ChatGPT uvodi oglase: u poslovnom svijetu ni\u0161ta nije besplatno?\",\"datePublished\":\"2026-02-18T10:04:46+00:00\",\"dateModified\":\"2026-02-19T19:32:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/\"},\"wordCount\":1276,\"publisher\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/#organization\"},\"keywords\":[\"AI\",\"ChatGPT\",\"digitalni marketing\",\"Excel\",\"Kratki \u017eivotopis\",\"mentalno zdravlje\",\"motivacijsko pismo\"],\"articleSection\":[\"Novosti\"],\"inLanguage\":\"hr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/\",\"url\":\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/\",\"name\":\"ChatGPT uvodi oglase: u poslovnom svijetu ni\u0161ta nije besplatno? - Zaposlise.hr\",\"isPartOf\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/#website\"},\"datePublished\":\"2026-02-18T10:04:46+00:00\",\"dateModified\":\"2026-02-19T19:32:14+00:00\",\"description\":\"ChatGPT\",\"breadcrumb\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\/\/zaposlise.hr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ChatGPT uvodi oglase: u poslovnom svijetu ni\u0161ta nije besplatno?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#website\",\"url\":\"https:\/\/zaposlise.hr\/blog\/\",\"name\":\"Zaposlise.hr\",\"description\":\"Posao za tebe\",\"publisher\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zaposlise.hr\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"hr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#organization\",\"name\":\"Zaposlise.hr\",\"url\":\"https:\/\/zaposlise.hr\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-05-at-09.05.43.png\",\"contentUrl\":\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-05-at-09.05.43.png\",\"width\":2088,\"height\":592,\"caption\":\"Zaposlise.hr\"},\"image\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/11d6327b8569a9e940673e6acbfa396a\",\"name\":\"Maja Cvetkovic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e8d7da4f01ab43b5b98fc69bf899cf57?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e8d7da4f01ab43b5b98fc69bf899cf57?s=96&d=mm&r=g\",\"caption\":\"Maja Cvetkovic\"},\"url\":\"https:\/\/zaposlise.hr\/blog\/author\/mayacvetkovic\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ChatGPT uvodi oglase: u poslovnom svijetu ni\u0161ta nije besplatno? - Zaposlise.hr","description":"ChatGPT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/","og_locale":"hr_HR","og_type":"article","og_title":"ChatGPT uvodi oglase: u poslovnom svijetu ni\u0161ta nije besplatno? - Zaposlise.hr","og_description":"ChatGPT","og_url":"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/","og_site_name":"Zaposlise.hr","article_published_time":"2026-02-18T10:04:46+00:00","article_modified_time":"2026-02-19T19:32:14+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/02\/ChatGPT.png","type":"image\/png"}],"author":"Maja Cvetkovic","twitter_card":"summary_large_image","twitter_misc":{"Napisao\/la":"Maja Cvetkovic","Procijenjeno vrijeme \u010ditanja":"8 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#article","isPartOf":{"@id":"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/"},"author":{"name":"Maja Cvetkovic","@id":"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/11d6327b8569a9e940673e6acbfa396a"},"headline":"ChatGPT uvodi oglase: u poslovnom svijetu ni\u0161ta nije besplatno?","datePublished":"2026-02-18T10:04:46+00:00","dateModified":"2026-02-19T19:32:14+00:00","mainEntityOfPage":{"@id":"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/"},"wordCount":1276,"publisher":{"@id":"https:\/\/zaposlise.hr\/blog\/#organization"},"keywords":["AI","ChatGPT","digitalni marketing","Excel","Kratki \u017eivotopis","mentalno zdravlje","motivacijsko pismo"],"articleSection":["Novosti"],"inLanguage":"hr"},{"@type":"WebPage","@id":"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/","url":"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/","name":"ChatGPT uvodi oglase: u poslovnom svijetu ni\u0161ta nije besplatno? - Zaposlise.hr","isPartOf":{"@id":"https:\/\/zaposlise.hr\/blog\/#website"},"datePublished":"2026-02-18T10:04:46+00:00","dateModified":"2026-02-19T19:32:14+00:00","description":"ChatGPT","breadcrumb":{"@id":"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#breadcrumb"},"inLanguage":"hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zaposlise.hr\/blog\/chat-gpt-oglasi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/zaposlise.hr\/blog\/"},{"@type":"ListItem","position":2,"name":"ChatGPT uvodi oglase: u poslovnom svijetu ni\u0161ta nije besplatno?"}]},{"@type":"WebSite","@id":"https:\/\/zaposlise.hr\/blog\/#website","url":"https:\/\/zaposlise.hr\/blog\/","name":"Zaposlise.hr","description":"Posao za tebe","publisher":{"@id":"https:\/\/zaposlise.hr\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zaposlise.hr\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"hr"},{"@type":"Organization","@id":"https:\/\/zaposlise.hr\/blog\/#organization","name":"Zaposlise.hr","url":"https:\/\/zaposlise.hr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/zaposlise.hr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-05-at-09.05.43.png","contentUrl":"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-05-at-09.05.43.png","width":2088,"height":592,"caption":"Zaposlise.hr"},"image":{"@id":"https:\/\/zaposlise.hr\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/11d6327b8569a9e940673e6acbfa396a","name":"Maja Cvetkovic","image":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e8d7da4f01ab43b5b98fc69bf899cf57?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8d7da4f01ab43b5b98fc69bf899cf57?s=96&d=mm&r=g","caption":"Maja Cvetkovic"},"url":"https:\/\/zaposlise.hr\/blog\/author\/mayacvetkovic\/"}]}},"_links":{"self":[{"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/posts\/21300"}],"collection":[{"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/comments?post=21300"}],"version-history":[{"count":25,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/posts\/21300\/revisions"}],"predecessor-version":[{"id":21387,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/posts\/21300\/revisions\/21387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/media\/21367"}],"wp:attachment":[{"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/media?parent=21300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/categories?post=21300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/tags?post=21300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}