{"id":25466,"date":"2026-08-20T14:54:09","date_gmt":"2026-08-20T12:54:09","guid":{"rendered":"https:\/\/zaposlise.hr\/blog\/?p=25466"},"modified":"2026-08-20T14:54:09","modified_gmt":"2026-08-20T12:54:09","slug":"employer-branding-dobro-ciljanje-oglasa-nije-dovoljno","status":"publish","type":"post","link":"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/","title":{"rendered":"Employer branding: dobro ciljanje oglasa nije dovoljno"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Do pravih kandidata ne dolazi se samo preciznim ciljanjem oglasa. Presudno je \u0161to im imate re\u0107i.<\/p>\n<p><a href=\"https:\/\/www.polymer.co\/blog\/employer-bra%EE%80%80nding-step\" target=\"_blank\" rel=\"noopener\">Istra\u017eivanja<\/a> pokazuju da \u010dak 75% kandidata istra\u017ei poslodavca (employer branding) prije nego \u0161to se uop\u0107e prijavi (LinkedIn).<\/p>\n<p>Tvrtke s jakim employer brandom dobivaju do 50% vi\u0161e kvalificiranih prijava, 28% ni\u017eu <a href=\"https:\/\/www.sociabble.com\/blog\/employer-branding\/employer-branding-statistics\/\" target=\"_blank\" rel=\"noopener\">fluktuaciju<\/a> i do 50% ni\u017ei tro\u0161ak zapo\u0161ljavanja.<\/p>\n<p>Ukratko, dobro ciljanje dovede oglas pred prave ljude, ali employer branding i sadr\u017eaj oglasa ih uvjere da se jave.<\/p>\n<p>U ovom tekstu obja\u0161njavamo za\u0161to je poruka va\u017enija od samog ciljanja.<\/p>\n<p>Saznat \u0107emo \u0161to kandidati danas \u017eele \u010duti, koje brojke to potvr\u0111uju. Tako\u0111er, kako vam <a href=\"http:\/\/zaposlise.hr\">Zaposlise.hr<\/a> poma\u017ee da oglas ne samo do\u0111e do pravih ljudi, nego ih i zainteresira.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Sadr\u017eaj<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/#Ciljanje_je_samo_pola_posla\" title=\"Ciljanje je samo pola posla\">Ciljanje je samo pola posla<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/#Sto_kandidat_zeli_znati\" title=\"\u0160to kandidat \u017eeli znati\">\u0160to kandidat \u017eeli znati<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/#Employer_branding_je_slika_poslodavca\" title=\"Employer branding je slika poslodavca\">Employer branding je slika poslodavca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/#Vecina_kandidata_nije_u_aktivnoj_potrazi\" title=\"Ve\u0107ina kandidata nije u aktivnoj potrazi\">Ve\u0107ina kandidata nije u aktivnoj potrazi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/#Kako_to_radi_Zaposlisehr\" title=\"Kako to radi Zaposlise.hr\">Kako to radi Zaposlise.hr<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/#Napisite_oglas_koji_privlaci\" title=\"Napi\u0161ite oglas koji privla\u010di\">Napi\u0161ite oglas koji privla\u010di<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/#Cesta_pitanja_FAQ\" title=\"\u010cesta pitanja (FAQ)\">\u010cesta pitanja (FAQ)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/#Sto_je_employer_branding\" title=\"\u0160to je employer branding?\">\u0160to je employer branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/#Zasto_dobro_ciljanje_oglasa_nije_dovoljno\" title=\"Za\u0161to dobro ciljanje oglasa nije dovoljno?\">Za\u0161to dobro ciljanje oglasa nije dovoljno?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/#Koliko_kandidata_istrazuje_poslodavca_prije_prijave\" title=\"Koliko kandidata istra\u017euje poslodavca prije prijave?\">Koliko kandidata istra\u017euje poslodavca prije prijave?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/#Isplati_li_se_employer_branding\" title=\"Isplati li se employer branding?\">Isplati li se employer branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/#Kako_Zaposlisehr_pomaze_u_employer_brandingu\" title=\"Kako Zaposlise.hr poma\u017ee u employer brandingu?\">Kako Zaposlise.hr poma\u017ee u employer brandingu?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/#Javite_se\" title=\"Javite se\">Javite se<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ciljanje_je_samo_pola_posla\"><\/span>Ciljanje je samo pola posla<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digitalno ogla\u0161avanje omogu\u0107uje da vrlo precizno odaberemo kome \u0107emo prikazati oglas. Prikazuje po lokaciji, profesiji, iskustvu, interesima.<\/p>\n<div id=\"attachment_25490\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25490\" class=\"size-full wp-image-25490\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_3_stats_1200x675.jpg\" alt=\"Emploer branding, rezultati\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_3_stats_1200x675.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_3_stats_1200x675-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_3_stats_1200x675-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_3_stats_1200x675-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_3_stats_1200x675-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-25490\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Emploer branding, rezultati<\/span><\/p><\/div>\n<p>No, ti podaci su tek pola posla.<\/p>\n<blockquote><p><span style=\"font-size: 14pt; font-family: tahoma, arial, helvetica, sans-serif;\">Dobro definirana publika ne zna\u010di automatski i dobar rezultat.<\/span><\/p><\/blockquote>\n<p>Zamislite kandidata koji ve\u0107 nekoliko godina radi kao stru\u010dnjak, specijalist ili voditelj. On dobro poznaje svoj posao i ne zanima ga jo\u0161 jedan popis odgovornosti i zahtjeva.<\/p>\n<p>Kada razmatra novu poziciju, pita se ne\u0161to sasvim drugo: \u0161to je ovdje druga\u010dije od onoga \u0161to ve\u0107 imam?<\/p>\n<p>Ako u oglasu ne prona\u0111e odgovor, ne\u0107e se prijaviti. Bez obzira na to koliko smo ga dobro ciljali.<\/p>\n<p>Ako \u017eelimo da kandidat razmotri novu priliku, moramo mu dati razlog. Employer branding rje\u0161ava tu situaciju.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sto_kandidat_zeli_znati\"><\/span>\u0160to kandidat \u017eeli znati<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Iskusni kandidat u oglasu tra\u017ei odgovore na konkretna pitanja:<\/p>\n<ul>\n<li>Koliku <a href=\"https:\/\/zaposlise.hr\/blog\/zaposljavanje-teenagera-izgradnja-odgovornosti-i-samopouzdanja\/\">odgovornost<\/a> nosi pozicija?<\/li>\n<li>Koliko samostalnosti \u0107u imati?<\/li>\n<li>S kakvim <a href=\"https:\/\/zaposlise.hr\/blog\/komunikacija-unutar-hr-tima-prednost-ats-sustava\/\">timom<\/a> \u0107u raditi?<\/li>\n<li>Kakvi me projekti i izazovi o\u010dekuju?<\/li>\n<\/ul>\n<div id=\"attachment_25492\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25492\" class=\"size-full wp-image-25492\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_4_zeli_1200x675.jpg\" alt=\"Odgovornost, samostalnost, tim\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_4_zeli_1200x675.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_4_zeli_1200x675-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_4_zeli_1200x675-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_4_zeli_1200x675-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_4_zeli_1200x675-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-25492\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Odgovornost, samostalnost, tim<\/span><\/p><\/div>\n<p>I na kraju, \u0161to dobivam ako promijenim posao?<\/p>\n<p>Nije isto obra\u0107amo li se nekome tko tek ulazi na tr\u017ei\u0161te rada ili osobi s deset godina iskustva i dobrim poslom.<\/p>\n<p>Zato nije dovoljno znati kome prikazujemo oglas. Jednako je va\u017eno znati \u0161to mu imamo ponuditi i kako \u0107emo to predstaviti.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Employer_branding_je_slika_poslodavca\"><\/span>Employer branding je slika poslodavca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Employer branding danas izravno utje\u010de na to ho\u0107ete li privu\u0107i prave ljude.<\/p>\n<p><strong>Podaci su nedvosmisleni:<\/strong><\/p>\n<ul>\n<li>75% kandidata istra\u017ei poslodavca prije prijave (<a href=\"https:\/\/www.polymer.co\/blog\/employer-branding-steps\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>); dio istra\u017eivanja navodi i do 78%.<\/li>\n<li>Tvrtke s jakim employer brandom dobivaju do 50% vi\u0161e kvalificiranih prijava i 2,5\u00d7 vi\u0161e prijava po oglasu od konkurencije u istoj industriji (LinkedIn; <a href=\"https:\/\/www.polymer.co\/blog\/employer-branding-steps\" target=\"_blank\" rel=\"noopener\">Indeed Hiring Lab<\/a>).<\/li>\n<li>Jak <a href=\"https:\/\/searchlab.nl\/en\/statistics\/employer-branding-statistics-2026\" target=\"_blank\" rel=\"noopener\">employer brand<\/a> donosi do 50% ni\u017ei tro\u0161ak zapo\u0161ljavanja i 1\u20132\u00d7 br\u017ee popunjavanje pozicija (LinkedIn).<\/li>\n<li>28% ni\u017ea <a href=\"https:\/\/www.sociabble.com\/blog\/employer-branding\/employer-branding-statistics\/\" target=\"_blank\" rel=\"noopener\">fluktuacija<\/a> ondje gdje obe\u0107anje brenda odgovara stvarnosti (LinkedIn).<\/li>\n<li>84% kandidata koristi stranice s recenzijama poslodavaca kao glavni izvor informacija (<a href=\"https:\/\/searchlab.nl\/en\/statistics\/employer-branding-statistics-2026\" target=\"_blank\" rel=\"noopener\">Software Advice<\/a>).<\/li>\n<li>\u010cak 67% kandidata prihvatilo bi i ne\u0161to ni\u017eu pla\u0107u kod poslodavca s dobrom reputacijom i kulturom (<a href=\"https:\/\/searchlab.nl\/en\/statistics\/employer-branding-statistics-2026\" target=\"_blank\" rel=\"noopener\">Glassdoor<\/a>).<\/li>\n<\/ul>\n<div id=\"attachment_25494\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25494\" class=\"size-full wp-image-25494\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_5_cta_1200x675.jpg\" alt=\"Rezultat, pravi ljudi, demo\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_5_cta_1200x675.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_5_cta_1200x675-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_5_cta_1200x675-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_5_cta_1200x675-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/eb_5_cta_1200x675-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-25494\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Rezultat, pravi ljudi, demo<\/span><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Vecina_kandidata_nije_u_aktivnoj_potrazi\"><\/span>Ve\u0107ina kandidata nije u aktivnoj potrazi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Klju\u010dan detalj koji se lako zaboravi: velika ve\u0107ina radne snage nije aktivno u potrazi za poslom. Ali jest otvorena za pravu priliku.<\/p>\n<p>Takve pasivne kandidate ne pokre\u0107e jo\u0161 jedan generi\u010dki oglas, nego razlog i jasna vrijednost.<\/p>\n<p>Njima ne prodajete posao, prodajete promjenu nabolje.<\/p>\n<blockquote><p><span style=\"font-size: 14pt; font-family: terminal, monaco, monospace;\">Zato dobar oglas mora odgovoriti na pitanje \u201eza\u0161to bih uop\u0107e razmi\u0161ljao o odlasku?&#8221;<\/span><\/p><\/blockquote>\n<p><em>Na <a href=\"https:\/\/zaposlise.hr\/blog\/40-prijava-za-1-razgovor-brutalna-matematika-trazenja-posla\/\">40<\/a> prijava za posao dolazi do jednog intervjua. Iz \u010dlanka na <a href=\"https:\/\/zaposlise.hr\/blog\/40-prijava-za-1-razgovor-brutalna-matematika-trazenja-posla\/\">poveznici<\/a> saznajte za\u0161to je tako.\u00a0<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kako_to_radi_Zaposlisehr\"><\/span>Kako to radi <a href=\"http:\/\/zaposlise.hr\">Zaposlise.hr<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Poma\u017eemo poslodavcima da naprave oba koraka. Da do\u0111u do pravih kandidata i uvjere ih pravom porukom.<\/p>\n<ul>\n<li>Obvezan <a href=\"https:\/\/zaposlise.hr\/blog\/prosjecna-placa-u-hrvatskoj-novi-podaci\/\">raspon pla\u0107e<\/a> u svakom oglasu. <a href=\"https:\/\/zaposlise.hr\/blog\/direktiva-o-transparentnosti-placa-polako-stize\/\">Transparentnost<\/a> je danas jedan od najva\u017enijih faktora. Oglasi s pla\u0107om donose vi\u0161e i kvalitetnijih prijava.<\/li>\n<li>Profil poslodavca. Prostor da poka\u017eete tko ste, svoju <a href=\"https:\/\/zaposlise.hr\/blog\/korporativna-kultura\/\">kulturu<\/a> i vrijednosti. To\u010dno ono \u0161to kandidat istra\u017euje prije prijave.<\/li>\n<li><a href=\"https:\/\/zaposlise.hr\/blog\/objavite-svoj-prvi-video-oglas\/\">Video oglas<\/a>. Umjesto da samo pi\u0161ete o kulturi, mo\u017eete je pokazati \u2014 u nekoliko sekundi gradite prvi dojam i povjerenje.<\/li>\n<li>Izravna komunikacija s kandidatom. Brz, osobni kontakt kroz portal umjesto sporog mailanja. Brzina je presudna.<\/li>\n<\/ul>\n<div id=\"attachment_25435\" style=\"width: 1210px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25435\" class=\"size-full wp-image-25435\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/vpix_1_cover_1200x675.jpg\" alt=\"Video oglas\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/vpix_1_cover_1200x675.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/vpix_1_cover_1200x675-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/vpix_1_cover_1200x675-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/vpix_1_cover_1200x675-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/vpix_1_cover_1200x675-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-25435\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Video oglas<\/span><\/p><\/div>\n<blockquote><p><strong><span style=\"font-size: 14pt; font-family: tahoma, arial, helvetica, sans-serif;\">Imamo jedinstven podatak: prema internim podacima Zaposlise.hr, 36,85% svih prijava stigne ve\u0107 u prva dva dana nakon objave oglasa. <\/span><\/strong><\/p><\/blockquote>\n<p>Drugim rije\u010dima, dobar oglas mora upaliti odmah. A mi vam poma\u017eemo da tako i bude.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Napisite_oglas_koji_privlaci\"><\/span>Napi\u0161ite oglas koji privla\u010di<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Po\u010dnite s \u201eza\u0161to&#8221;, ne sa zahtjevima. Prvo recite \u0161to je ova prilika i za\u0161to je bolja.<\/li>\n<li>Budite konkretni o odgovornosti, samostalnosti, timu i projektima. Takve podatke iskusni kandidati stvarno \u010ditaju.<\/li>\n<li>Navedite pla\u0107u. Bez toga velik dio kandidata ne\u0107e ni nastaviti \u010ditati.<\/li>\n<li>Prilagodite ton publici. Junior i senior ne tra\u017ee isto. Ne obra\u0107ajte im se istim stilom.<\/li>\n<li>Poka\u017eite korporativnu kulturu. Konkretni primjeri, profil poslodavca i video vrijede vi\u0161e od fraza.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Cesta_pitanja_FAQ\"><\/span>\u010cesta pitanja (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Sto_je_employer_branding\"><\/span>\u0160to je employer branding?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Employer branding je ugled i percepcija va\u0161e tvrtke kao poslodavca. Kako ljudi do\u017eivljavaju rad kod vas. Utje\u010de na broj i kvalitetu prijava, tro\u0161ak i brzinu zapo\u0161ljavanja te zadr\u017eavanje ljudi.<\/p>\n<div id=\"attachment_24789\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24789\" class=\"size-full wp-image-24789\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/07\/vizual-5-cta.jpg\" alt=\"Tra\u017eim posao, zapo\u0161ljavanje, Zaposlise\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/07\/vizual-5-cta.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/07\/vizual-5-cta-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/07\/vizual-5-cta-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/07\/vizual-5-cta-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/07\/vizual-5-cta-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-24789\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Tra\u017eim posao, zapo\u0161ljavanje, Zaposlise<\/span><\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Zasto_dobro_ciljanje_oglasa_nije_dovoljno\"><\/span>Za\u0161to dobro ciljanje oglasa nije dovoljno?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jer i savr\u0161eno ciljan oglas ne\u0107e zainteresirati kandidata ako u njemu ne prona\u0111e razlog za promjenu. Ciljanje dovodi publiku; sadr\u017eaj i employer brand je uvjeravaju.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Koliko_kandidata_istrazuje_poslodavca_prije_prijave\"><\/span>Koliko kandidata istra\u017euje poslodavca prije prijave?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Oko 75% (prema nekim istra\u017eivanjima i do 78%) kandidata istra\u017ei employer brand prije nego \u0161to se prijavi (LinkedIn).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Isplati_li_se_employer_branding\"><\/span>Isplati li se employer branding?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Da. Tvrtke s jakim employer brandom imaju do 50% vi\u0161e kvalificiranih prijava, do 50% ni\u017ei tro\u0161ak zapo\u0161ljavanja i 28% ni\u017eu fluktuaciju (LinkedIn).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kako_Zaposlisehr_pomaze_u_employer_brandingu\"><\/span>Kako <a href=\"http:\/\/zaposlise.hr\">Zaposlise.hr<\/a> poma\u017ee u employer brandingu?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kroz obvezan raspon pla\u0107e, profil poslodavca, video oglas i izravnu komunikaciju s kandidatima. Sve \u0161to poma\u017ee da oglas ne samo do\u0111e do pravih ljudi, nego ih i uvjeri.<\/p>\n<p><em><a href=\"https:\/\/zaposlise.hr\/blog\/zaposljavanje-i-ghosting-naganjali-su-me-pa-blokirali\/\">Ghosting<\/a> pri zapo\u0161ljavanju velik je problem. Moramo nau\u010diti otvoreno pri\u010dati o toj temi. <a href=\"http:\/\/slade.hr\" target=\"_blank\" rel=\"noopener\">Barbara Slade<\/a> nam je ispri\u010dava vi\u0161e. Pro\u010ditajte <a href=\"https:\/\/zaposlise.hr\/blog\/zaposljavanje-i-ghosting-naganjali-su-me-pa-blokirali\/\">intervju<\/a>!<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Javite_se\"><\/span>Javite se<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do pravih kandidata ne dolazi se samo dobrim ciljanjem. Dolazi se pravom porukom pred pravim ljudima.<\/p>\n<p>Ciljanje je pola posla; drugu polovicu \u010dine employer branding i sadr\u017eaj oglasa koji kandidatu daju razlog da razmotri promjenu.<\/p>\n<p>\u017delite da va\u0161i oglasi ne samo do\u0111u do pravih kandidata, nego ih i uvjere?<\/p>\n<p>Dogovorite besplatnu demonstraciju i poka\u017eimo vam kako spajamo precizno ciljanje i jak employer branding u rezultate.<\/p>\n<p><strong>Zatra\u017eite <a href=\"ivana.ladan@zaposlise.hr\">demo<\/a> \/ dogovorite <a href=\"maja.cvetkovic@zaposlise.hr\">sastanak<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do pravih kandidata ne dolazi se samo preciznim ciljanjem oglasa. Presudno je \u0161to im imate re\u0107i. Istra\u017eivanja pokazuju da \u010dak [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[366],"tags":[661,381,494,570,850,158],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Employer branding: dobro ciljanje oglasa nije dovoljno - Zaposlise.hr<\/title>\n<meta name=\"description\" content=\"Employer branding: kako oglasom privu\u0107i prave kandidate. Za\u0161to ciljanje nije dovoljno, \u0161to kandidati \u017eele \u010duti. 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