{"id":25666,"date":"2026-08-28T14:25:13","date_gmt":"2026-08-28T12:25:13","guid":{"rendered":"https:\/\/zaposlise.hr\/blog\/?p=25666"},"modified":"2026-08-30T09:01:47","modified_gmt":"2026-08-30T07:01:47","slug":"whatsapp-i-newsletter-kampanje-reaktivirajte-bazu-kandidata","status":"publish","type":"post","link":"https:\/\/zaposlise.hr\/blog\/whatsapp-i-newsletter-kampanje-reaktivirajte-bazu-kandidata\/","title":{"rendered":"WhatsApp i newsletter kampanje: reaktivirajte bazu kandidata"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Kad se otvori nova pozicija, prvi je refleks platiti novi oglas. No najbolji kandidati ve\u0107 jesu u va\u0161oj bazi. Imate kandidate koji su se ranije prijavili,\u00a0pro\u0161li dobar dio selekcije ili iskazali interes.<\/p>\n<p>U to vrijeme\u00a0nije bilo pravog mjesta za njih. Umjesto da ponovno pla\u0107ate da biste do\u0161li do publike koju ste ve\u0107 platili jednom, mo\u017eete im se javiti izravno.<\/p>\n<p>WhatsApp poruka i newsletter tada postaju najbr\u017ei i najjeftiniji put do prijava. Bez ijednog eura dodatnog bud\u017eeta za oglase.<\/p>\n<p>U ovom \u010dlanku pokazujemo za\u0161to reaktivacija baze pobje\u0111uje novo <a href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/\">ogla\u0161avanje<\/a>.<\/p>\n<p>Vidjet \u0107emo kako WhatsApp i newsletter najbolje kombinirati, \u0161to morate znati o privoli te donosimo gotove primjere poruka koje stvarno funkcioniraju.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Sadr\u017eaj<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zaposlise.hr\/blog\/whatsapp-i-newsletter-kampanje-reaktivirajte-bazu-kandidata\/#Reaktiviranje_baze_kandidata\" title=\"Reaktiviranje baze kandidata\">Reaktiviranje baze kandidata<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zaposlise.hr\/blog\/whatsapp-i-newsletter-kampanje-reaktivirajte-bazu-kandidata\/#Zasto_bas_WhatsApp_i_newsletter_uz_njega\" title=\"Za\u0161to ba\u0161 WhatsApp (i newsletter uz njega)\">Za\u0161to ba\u0161 WhatsApp (i newsletter uz njega)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zaposlise.hr\/blog\/whatsapp-i-newsletter-kampanje-reaktivirajte-bazu-kandidata\/#Segmentirajte_bazu\" title=\"Segmentirajte bazu\">Segmentirajte bazu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zaposlise.hr\/blog\/whatsapp-i-newsletter-kampanje-reaktivirajte-bazu-kandidata\/#Primjeri_poruka_koje_funkcioniraju\" title=\"Primjeri poruka koje funkcioniraju\">Primjeri poruka koje funkcioniraju<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zaposlise.hr\/blog\/whatsapp-i-newsletter-kampanje-reaktivirajte-bazu-kandidata\/#WhatsApp_%E2%80%94_kratka_obavijest_o_poziciji\" title=\"WhatsApp \u2014 kratka obavijest o poziciji:\">WhatsApp \u2014 kratka obavijest o poziciji:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zaposlise.hr\/blog\/whatsapp-i-newsletter-kampanje-reaktivirajte-bazu-kandidata\/#WhatsApp_%E2%80%94_kandidatu_iz_uzeg_izbora_topliji_ton\" title=\"WhatsApp \u2014 kandidatu iz u\u017eeg izbora (topliji ton):\">WhatsApp \u2014 kandidatu iz u\u017eeg izbora (topliji ton):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zaposlise.hr\/blog\/whatsapp-i-newsletter-kampanje-reaktivirajte-bazu-kandidata\/#Newsletter_%E2%80%94_prijedlozi_naslova_subject\" title=\"Newsletter \u2014 prijedlozi naslova (subject):\">Newsletter \u2014 prijedlozi naslova (subject):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zaposlise.hr\/blog\/whatsapp-i-newsletter-kampanje-reaktivirajte-bazu-kandidata\/#Newsletter_%E2%80%94_kratko_tijelo\" title=\"Newsletter \u2014 kratko tijelo:\">Newsletter \u2014 kratko tijelo:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zaposlise.hr\/blog\/whatsapp-i-newsletter-kampanje-reaktivirajte-bazu-kandidata\/#Najbolje_prakse\" title=\"Najbolje prakse\">Najbolje prakse<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zaposlise.hr\/blog\/whatsapp-i-newsletter-kampanje-reaktivirajte-bazu-kandidata\/#Kako_mjeriti_uspjeh\" title=\"Kako mjeriti uspjeh?\">Kako mjeriti uspjeh?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zaposlise.hr\/blog\/whatsapp-i-newsletter-kampanje-reaktivirajte-bazu-kandidata\/#Baza_je_imovina_naplatite_je\" title=\"Baza je imovina, naplatite je\">Baza je imovina, naplatite je<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Reaktiviranje_baze_kandidata\"><\/span>Reaktiviranje baze kandidata<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Svaki kandidat u va\u0161oj bazi ve\u0107 vas je ne\u0161to ko\u0161tao. Mo\u017eda vremena, oglasa ili truda ulo\u017eenog u prija\u0161nju selekciju.<\/p>\n<p>Ne iskoristiti tu bazu zna\u010di baciti taj ulog i platiti ponovno.<\/p>\n<div id=\"attachment_25698\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25698\" class=\"size-full wp-image-25698\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-02-usporedba.jpg\" alt=\"Whatsupp, newsletter. zaposlise\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-02-usporedba.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-02-usporedba-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-02-usporedba-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-02-usporedba-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-02-usporedba-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-25698\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Whatsupp, newsletter. Zaposlise<\/span><\/p><\/div>\n<p><strong>Reaktivacija ima tri velike prednosti:<\/strong><\/p>\n<ul>\n<li><strong>Tro\u0161ak je gotovo nula<\/strong>. Slanje poruke vlastitoj bazi ne tro\u0161i oglasni bud\u017eet. Umjesto cijene po kliku, pla\u0107ate tek simboli\u010dan tro\u0161ak alata za slanje.<\/li>\n<li><strong>Brzina<\/strong>. Ljudi koji vas ve\u0107 poznaju otvaraju poruku i odgovaraju istog dana, dok novi oglas tek treba zagrijati tr\u017ei\u0161te.<\/li>\n<li><strong>Kvaliteta<\/strong>. Kandidati iz baze ve\u0107 znaju va\u0161 brend, \u010desto i na\u010din rada, pa su prijave relevantnije, a proces selekcije kra\u0107i.<\/li>\n<\/ul>\n<blockquote><p><span style=\"font-size: 14pt; font-family: tahoma, arial, helvetica, sans-serif;\">Baza kandidata je imovina koju ste ve\u0107 stekli. Reaktivacija je samo naplata te investicije.<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Zasto_bas_WhatsApp_i_newsletter_uz_njega\"><\/span>Za\u0161to ba\u0161 WhatsApp (i newsletter uz njega)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>WhatsApp i e-mail newsletter nisu konkurenti. Najbolje rade zajedno, jer pokrivaju razli\u010dite potrebe.<\/p>\n<p>WhatsApp je kanal za brz, osoban i izravan impuls. Procjene otvaranja poruka kre\u0107u se vrlo visoko. Ponekad brojke idu i preko 90% u prvih nekoliko minuta.<\/p>\n<p><em>Te si podaci rezultat istra\u017eivanja koje je provela tvrtka <a href=\"https:\/\/www.infobip.com\/blog\/whatsapp-statistics\" target=\"_blank\" rel=\"noopener\">Infobip<\/a>.<\/em><\/p>\n<p>Poruka sti\u017ee na mobitel, \u010dita se kao razgovor i idealna je za kratku, jasnu obavijest u tipu \u201eotvorili smo poziciju koja bi vam mogla odgovarati&#8221;.<\/p>\n<p>Newsletter (e-mail) daje prostor za vi\u0161e konteksta. Mo\u017eete dodati opis pozicije, uvjete, pri\u010du o tvrtki i nekoliko oglasa odjednom.<\/p>\n<div id=\"attachment_25700\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25700\" class=\"size-full wp-image-25700\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-03-primjer.jpg\" alt=\"Poruka, kandidati, baza\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-03-primjer.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-03-primjer-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-03-primjer-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-03-primjer-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-03-primjer-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-25700\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Poruka, kandidati, baza<\/span><\/p><\/div>\n<p>Otvorenost e-maila u prosjeku je ni\u017ea (procjene se kre\u0107u oko 20\u201330%), ali je kanal profesionalan, skalabilan i lako se automatizira.<\/p>\n<blockquote><p><span style=\"font-size: 14pt; font-family: tahoma, arial, helvetica, sans-serif;\">Najbolji recept bio bi newsletter za dubinu, WhatsApp za impuls. <\/span><\/p><\/blockquote>\n<p>Newsletter donosi detalje i vi\u0161e prilika, a kratka WhatsApp poruka slu\u017ei kao podsjetnik onima koji e-mail nisu stigli otvoriti.<\/p>\n<p>Prije svega <a href=\"https:\/\/zaposlise.hr\/blog\/gdpr\/\">privola<\/a> i <a href=\"https:\/\/cyber.hr\/whatsapp-privatnost-korisnika\/\" target=\"_blank\" rel=\"noopener\">GDPR<\/a><\/p>\n<p>Prije bilo kakve kampanje, jedno je pravilo neizostavno. Smijete kontaktirati samo kandidate koji su za to dali privolu. Bez toga kr\u0161ite GDPR i pravila samih platformi.<\/p>\n<p><strong>Pro\u010ditajte nekoliko prakti\u010dnih smjernica:<\/strong><\/p>\n<ul>\n<li>WhatsApp koristite poslovno, ne s privatnog broja.<\/li>\n<\/ul>\n<p>Za slanje kampanja slu\u017ei <a href=\"https:\/\/whatsappbusiness.com\/\" target=\"_blank\" rel=\"noopener\">WhatsApp Business<\/a>, a za ve\u0107e baze WhatsApp Business API, koji tra\u017ei prethodni pristanak (opt-in) i unaprijed odobrene predlo\u0161ke poruka.<\/p>\n<div id=\"attachment_25702\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25702\" class=\"size-full wp-image-25702\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-04-ctr.jpg\" alt=\"Kli, posao, zapo\u0161ljavanje\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-04-ctr.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-04-ctr-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-04-ctr-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-04-ctr-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-04-ctr-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-25702\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Kli, posao, zapo\u0161ljavanje<\/span><\/p><\/div>\n<ul>\n<li>Newsletter \u0161aljete samo na adrese s privolom za primanje obavijesti o poslovima.<\/li>\n<li>Uvijek omogu\u0107ite odjavu. U svakoj poruci ponudite jednostavan na\u010din da se osoba isklju\u010di iz daljnjih obavijesti.<\/li>\n<\/ul>\n<p>Po\u0161tovanje privole nije samo zakonska obveza, ve\u0107 \u010duva va\u0161u reputaciju poslodavca. Nezatra\u017eena poruka lako se do\u017eivi kao spam, a to je posljednje \u0161to \u017eelite vezati uz svoj brend.<\/p>\n<p><em>Po\u0161tovanje prema kandidatu pokazuje kakva je <a href=\"https:\/\/zaposlise.hr\/blog\/korporativna-kultura\/\">korporacijska kultura<\/a> tvrtke. Pro\u010ditajte \u010dlanak!<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Segmentirajte_bazu\"><\/span>Segmentirajte bazu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Masovna, ista poruka svima najbr\u017ei je put do odjava. Snaga reaktivacije je u relevantnosti, a ona dolazi iz segmentacije.<\/p>\n<p><strong>Bazu podijelite prema:<\/strong><\/p>\n<ul>\n<li>struci i podru\u010dju rada (npr. IT, prodaja, gra\u0111evina),<\/li>\n<li>lokaciji (po\u0161aljite priliku u Splitu ljudima iz Dalmacije),<\/li>\n<li>razini iskustva (junior, medior, senior, vode\u0107e pozicije),<\/li>\n<li>statusu prija\u0161nje prijave (kandidati koji su pro\u0161li u u\u017ei izbor posebno su vrijedni),<\/li>\n<li>anga\u017emanu (oni koji redovito otvaraju poruke vs. \u201eusnuli&#8221; kontakti).<\/li>\n<\/ul>\n<div id=\"attachment_25704\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25704\" class=\"size-full wp-image-25704\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-05-brzina.jpg\" alt=\"Whatsapp poruka, Infobip\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-05-brzina.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-05-brzina-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-05-brzina-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-05-brzina-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-05-brzina-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-25704\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Whatsapp poruka, <a href=\"http:\/\/infobip.com\" target=\"_blank\" rel=\"noopener\">Infobip<\/a><\/span><\/p><\/div>\n<p>Kad struci po\u0161aljete ba\u0161 njoj namijenjenu poziciju, poruka djeluje kao usluga, a ne kao smetnja.<\/p>\n<p><em><a href=\"https:\/\/zaposlise.hr\/blog\/pasivni-kandidati-kako-doci-do-najboljih-ljudi\/\">Pasivni kandidat<\/a> mo\u017ee biti va\u0161 najbolji djelatnik. Pro\u010ditajte <a href=\"https:\/\/zaposlise.hr\/blog\/pasivni-kandidati-kako-doci-do-najboljih-ljudi\/\">\u010dlanak<\/a>!<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Primjeri_poruka_koje_funkcioniraju\"><\/span>Primjeri poruka koje funkcioniraju<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Evo gotovih predlo\u017eaka koje mo\u017eete prilagoditi. Klju\u010dno je: kratko, osobno, s jasnim pozivom na akciju i s mogu\u0107no\u0161\u0107u odjave.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WhatsApp_%E2%80%94_kratka_obavijest_o_poziciji\"><\/span>WhatsApp \u2014 kratka obavijest o poziciji:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bok [Ime] \ud83d\udc4b Otvorili smo novu poziciju [naziv pozicije] u [grad]. S obzirom na va\u0161u prija\u0161nju prijavu, mogli biste biti odli\u010dan kandidat.<\/p>\n<p>Detalji i prijava: [link]. Ako trenuta\u010dno niste u potrazi, slobodno zanemarite poruku. Lijep pozdrav, [Tvrtka]. Za odjavu odgovorite STOP.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WhatsApp_%E2%80%94_kandidatu_iz_uzeg_izbora_topliji_ton\"><\/span>WhatsApp \u2014 kandidatu iz u\u017eeg izbora (topliji ton):<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Po\u0161tovani [Ime], sje\u0107amo vas se iz pro\u0161log natje\u010daja. Bili ste nam pri vrhu izbora. Sada se otvorila nova prilika [naziv pozicije] za koju biste mogli biti idealni.<\/p>\n<p>Javite ako vas zanima pa da vam po\u0161aljem detalje. Lijep pozdrav, [Ime po\u0161iljatelja], [Tvrtka].<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Newsletter_%E2%80%94_prijedlozi_naslova_subject\"><\/span>Newsletter \u2014 prijedlozi naslova (subject):<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201e[Ime], otvorili smo poziciju koja bi vam mogla odgovarati&#8221;<\/p>\n<p>\u201eNova prilika za [struka] \u2014 mo\u017eda ba\u0161 za vas&#8221;<\/p>\n<p>\u201eVra\u0107amo se s novom pozicijom u [grad]&#8221;<\/p>\n<div id=\"attachment_25706\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25706\" class=\"size-full wp-image-25706\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-06-scorecard.jpg\" alt=\"E-mail, istra\u017eivanje, tra\u017eim posao\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-06-scorecard.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-06-scorecard-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-06-scorecard-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-06-scorecard-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/wa-06-scorecard-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-25706\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">E-mail, istra\u017eivanje, tra\u017eim posao<\/span><\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Newsletter_%E2%80%94_kratko_tijelo\"><\/span>Newsletter \u2014 kratko tijelo:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Po\u0161tovani [Ime], otvorili smo novu poziciju [naziv] u [grad\/odjel]. S obzirom na va\u0161 profil i prija\u0161nji interes, mislimo da bi vam mogla biti zanimljiva.<\/p>\n<p>Ukratko: [1\u20132 re\u010denice o ulozi i uvjetima]. \ud83d\udc49 Pogledajte detalje i prijavite se: [link] Ako vas trenuta\u010dno ne zanimaju nove prilike, ovdje se mo\u017eete odjaviti: [link za odjavu].<\/p>\n<p><em>Prona\u0111ite <a href=\"https:\/\/zaposlise.hr\/blog\/pronadite-posao-u-gradevini-kod-nas\/\">posao<\/a> u gra\u0111evini. Pro\u010ditajte na\u0161 \u010dlanak i saznajte vi\u0161e!<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Najbolje_prakse\"><\/span>Najbolje prakse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Personalizirajte. Ime i relevantna pozicija zna\u010de vi\u0161e od najdu\u017ee generi\u010dke poruke.<\/p>\n<p>Pazite na u\u010destalost. Javljajte se kad imate stvarno relevantnu priliku, ne svaki tjedan \u201eza svaki slu\u010daj&#8221;.<\/p>\n<p>Jedan jasan CTA. Jedna poruka, jedan cilj \u2014 klik na oglas i prijava.<\/p>\n<p>Olak\u0161ajte prijavu. Link mora voditi ravno na poziciju, prijava mora biti kratka.<\/p>\n<p>Uskladite tajming. Radnim danom, u razumno doba dana; izbjegavajte kasnu ve\u010der i vikend rano ujutro.<\/p>\n<p>Ne \u0161aljite bez privole i bez odjave. To je granica koja se ne prelazi.<\/p>\n<p><em><a href=\"https:\/\/zaposlise.hr\/blog\/zaposljavanje-i-ghosting-naganjali-su-me-pa-blokirali\/\">Zapo\u0161ljavanje<\/a> i ghosting. Pro\u010ditajte intervju s <a href=\"http:\/\/slade.hr\" target=\"_blank\" rel=\"noopener\">Barbarom Slade Jagodi\u0107<\/a> o ovoj neprivla\u010dnoj temi!<\/em><\/p>\n<div id=\"attachment_25287\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-25287\" class=\"size-full wp-image-25287\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/cover.jpg\" alt=\"Zapo\u0161ljavanje, ghosting, Barbara Slade\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/cover.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/cover-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/cover-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/cover-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/08\/cover-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-25287\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Zapo\u0161ljavanje, ghosting, <a href=\"http:\/\/slade.hr\" target=\"_blank\" rel=\"noopener\">Barbara Slade<\/a><\/span><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Kako_mjeriti_uspjeh\"><\/span>Kako mjeriti uspjeh?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prednost ovih kanala je \u0161to se rezultat lako prati. Gledajte:<\/p>\n<ul>\n<li>stopu otvaranja i odgovora (WhatsApp) te otvaranja i klikova (newsletter),<\/li>\n<li>broj prijava pristiglih iz kampanje,<\/li>\n<li>tro\u0161ak po prijavi. Koji je kod reaktivacije baze gotovo zanemariv,<\/li>\n<li>stopu odjava. Ako raste, poruke su previ\u0161e \u010deste ili nedovoljno relevantne.<\/li>\n<\/ul>\n<p>Ve\u0107 nekoliko kampanja dovoljno je da vidite koji naslovi, termini i segmenti donose najvi\u0161e prijava, pa da sljede\u0107e budu jo\u0161 bolje.<\/p>\n<p><em><a href=\"https:\/\/zaposlise.hr\/blog\/turizam-jedini-raste-ostali-sektori-stagniraju\/\">Turizam<\/a> raste, a ostali sektori stagniraju. Vi\u0161e podataka prona\u0111ite u \u010dlnaku na <a href=\"https:\/\/zaposlise.hr\/blog\/turizam-jedini-raste-ostali-sektori-stagniraju\/\">poveznici<\/a>!\u00a0<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Baza_je_imovina_naplatite_je\"><\/span>Baza je imovina, naplatite je<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Novo ogla\u0161avanje uvijek \u0107e imati svoje mjesto, ali nije jedini, ni najbr\u017ei, ni najjeftiniji put do kandidata.<\/p>\n<p>Kad se otvori nova pozicija, prvo pogledajte koga ve\u0107 imate. Kratka WhatsApp poruka i dobro poslo\u017een newsletter mogu vam donijeti kvalitetne prijave u roku od nekoliko sati .<\/p>\n<p>Nije potreban dodatni bud\u017eet uz publiku koja vas ve\u0107 poznaje.<\/p>\n<p>\u017delite da va\u0161a baza kandidata radi za vas?<\/p>\n<p>Na Zaposlise.hr gradite prepoznatljiv profil poslodavca, prikupljate zainteresirane kandidate i dr\u017eite ih na jednom mjestu.<\/p>\n<p>Spremne su za trenutak kad otvorite sljede\u0107u poziciju.<\/p>\n<p><strong><a href=\"http:\/\/zaposplise,hr\">Registrirajte se<\/a> kao poslodavac i pretvorite postoje\u0107u bazu u svoj najbr\u017ei kanal zapo\u0161ljavanja.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kad se otvori nova pozicija, prvi je refleks platiti novi oglas. No najbolji kandidati ve\u0107 jesu u va\u0161oj bazi. Imate [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":25709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[366],"tags":[743,139,494,851,852],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WhatsApp i newsletter kampanje: reaktivirajte bazu kandidata - Zaposlise.hr<\/title>\n<meta name=\"description\" content=\"WhatsApp porukom i newsletterom reaktivirajte bazu kandidata kad otvorite novu poziciju. 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