{"id":26152,"date":"2026-09-21T10:38:58","date_gmt":"2026-09-21T08:38:58","guid":{"rendered":"https:\/\/zaposlise.hr\/blog\/?p=26152"},"modified":"2026-09-21T10:41:43","modified_gmt":"2026-09-21T08:41:43","slug":"drustvene-mreze-vam-dovode-kandidate","status":"publish","type":"post","link":"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/","title":{"rendered":"Dru\u0161tvene mre\u017ee vam dovode kandidate"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Dru\u0161tvene mre\u017ee postale su jedno od glavnih mjesta na kojima ljudi tra\u017ee i pronalaze posao. Kada tra\u017eimo posao, ne idemo samo na web. Pogotovo ne na web portala za zapo\u0161ljavanje.<\/p>\n<p>Mo\u017eda zvu\u010di kontradiktorno kada takvo ne\u0161to \u010ditate ba\u0161 na portalu za zapo\u0161ljavanje. Ali tako je, moramo se pomiriti sa situacijom koju diktiraju svi koji tra\u017ee novi posao.<\/p>\n<p>Kandidat pregledava <a href=\"https:\/\/www.linkedin.com\/company\/zaposlise\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/www.instagram.com\/zaposlise.hr\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, pa i TikTok. Tamo se nalaze prilike. Usput mogu istra\u017eiti poslodavca te se odlu\u010diti ima li se uop\u0107e smisla prijaviti za <a href=\"http:\/\/zaposlise.hr\/posao\">oglas za posao<\/a>.<\/p>\n<p>Poslodavci, morate si urediti dru\u0161tvene mre\u017ee! Ina\u010de dobar dio najboljih kandidata nikad ne\u0107e ni do\u0107i do vas.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Sadr\u017eaj<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#Proucite_podatke\" title=\"Prou\u010dite podatke\">Prou\u010dite podatke<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#Kandidati_su_se_preselili\" title=\"Kandidati su se preselili\">Kandidati su se preselili<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#Zasto_bas_drustvene_mreze\" title=\"Za\u0161to ba\u0161 dru\u0161tvene mre\u017ee\">Za\u0161to ba\u0161 dru\u0161tvene mre\u017ee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#Drustvene_mreze_su_izlog_poslodavca\" title=\"Dru\u0161tvene mre\u017ee su izlog poslodavca\">Dru\u0161tvene mre\u017ee su izlog poslodavca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#Ulaganje_se_isplati\" title=\"Ulaganje se isplati\">Ulaganje se isplati<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#Javite_nam_se\" title=\"Javite nam se\">Javite nam se<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#Cesto_postavljana_pitanja\" title=\"\u010cesto postavljana pitanja\">\u010cesto postavljana pitanja<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#Traze_li_ljudi_stvarno_posao_preko_drustvenih_mreza\" title=\"Tra\u017ee li ljudi stvarno posao preko dru\u0161tvenih mre\u017ea?\">Tra\u017ee li ljudi stvarno posao preko dru\u0161tvenih mre\u017ea?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#Zasto_poslodavac_mora_imati_uredene_mreze\" title=\"Za\u0161to poslodavac mora imati ure\u0111ene mre\u017ee?\">Za\u0161to poslodavac mora imati ure\u0111ene mre\u017ee?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#Koje_mreze_su_najvaznije_za_zaposljavanje\" title=\"Koje mre\u017ee su najva\u017enije za zapo\u0161ljavanje?\">Koje mre\u017ee su najva\u017enije za zapo\u0161ljavanje?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#Trend_se_ubrzava\" title=\"Trend se ubrzava\">Trend se ubrzava<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Proucite_podatke\"><\/span>Prou\u010dite podatke<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>~79\u201386% tra\u017eitelja posla koristi dru\u0161tvene mre\u017ee u potrazi za poslom (<a href=\"https:\/\/www.glassdoor.com\/index.htm\" target=\"_blank\" rel=\"noopener\">Glassdoor<\/a>); kod mla\u0111ih od 35 taj udio je i vi\u0161i.<\/li>\n<li>73% kandidata u dobi 18\u201334 svoj je posljednji posao prona\u0161lo preko dru\u0161tvenih mre\u017ea.<\/li>\n<li>62\u201375 % kandidata istra\u017euje poslodavca na dru\u0161tvenim mre\u017eama prije nego \u0161to se prijavi.<\/li>\n<li>755 ih je sklonije prijaviti se ako poslodavac aktivno ure\u0111uje svoj brand na dru\u0161tvenim mre\u017eama.<\/li>\n<\/ul>\n<div id=\"attachment_26181\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26181\" class=\"size-full wp-image-26181\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_1_86posto_1200x675.png\" alt=\"Posao, dru\u0161tvene mre\u017ee\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_1_86posto_1200x675.png 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_1_86posto_1200x675-300x169.png 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_1_86posto_1200x675-1024x576.png 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_1_86posto_1200x675-768x432.png 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_1_86posto_1200x675-444x250.png 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-26181\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Posao, dru\u0161tvene mre\u017ee<\/span><\/p><\/div>\n<blockquote><p><span style=\"font-size: 14pt; font-family: tahoma, arial, helvetica, sans-serif;\">Poslodavcu ure\u0111ene dru\u0161tvene mre\u017ee daju ve\u0107i doseg pravih kandidata, bolji dojam i ni\u017ei tro\u0161ak zapo\u0161ljavanja.<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Kandidati_su_se_preselili\"><\/span>Kandidati su se preselili<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>Prema podacima koje navodi <a href=\"https:\/\/www.glassdoor.com\/blog\/mission-culture-survey\/\" target=\"_blank\" rel=\"noopener\">Glassdoor<\/a>, oko 79% svih tra\u017eitelja posla koristi dru\u0161tvene mre\u017ee u potrazi, a me\u0111u onima u prvih deset godina karijere taj udio raste na 86%.<\/p><\/blockquote>\n<p>Vidimo da gotovo svi mla\u0111i kandidati o\u010dekuju da \u0107e posao (ili barem prvi dodir s poslodavcem) prona\u0107i tamo.<\/p>\n<p>Jo\u0161 je sna\u017eniji podatak da je 73% kandidata u dobi od 18 do 34 godine svoj posljednji posao prona\u0161lo preko dru\u0161tvenih mre\u017ea.<\/p>\n<p>Toj generaciji tra\u017eenje oglasa preko dru\u0161tvenih mre\u017ea jednako je kao i tra\u017eenje preko oglasa u novinama za one starije.<\/p>\n<p>Da objasnimo kontekst. Naime, u svijetu ima blizu 5 milijardi korisnika dru\u0161tvenih mre\u017ea, a u Hrvatskoj ih, kao i u ostatku Europe, koristi velika ve\u0107ina odrasle populacije.<\/p>\n<p>Mnogi ih koriste svakodnevno i po nekoliko sati. Ako publika provodi toliko vremena na tim platformama, logi\u010dno je da se ondje odvija i potraga za poslom.<\/p>\n<p><em>Prona\u0111ite posao u sektoru <a href=\"https:\/\/zaposlise.hr\/blog\/financije-i-racunovodstvo-prijavi-se-na-oglas\/\">financije<\/a> i ra\u010dunovodstvo. Kliknite na poveznicu!<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zasto_bas_drustvene_mreze\"><\/span>Za\u0161to ba\u0161 dru\u0161tvene mre\u017ee<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Postoji nekoliko razloga zbog kojih su dru\u0161tvene mre\u017ee postale sredi\u0161te tra\u017eenja posla.<\/p>\n<ul>\n<li><strong>Posao vas prona\u0111e, a ne samo vi njega<\/strong>.<\/li>\n<\/ul>\n<p>Na klasi\u010dnom portalu aktivno tra\u017eite, dok na dru\u0161tvenim mre\u017eama oglas ili objava do\u0111e do vas dok radite ne\u0161to drugo.<\/p>\n<p>Taj je segment posebno va\u017ean jer je velik dio radne snage (procjenjuje se oko 70%) takozvani pasivni kandidati: ne tra\u017ee aktivno, ali su otvoreni za pravu priliku.<\/p>\n<p>Njih klasi\u010dni oglas ne dohva\u0107a, a\u010dli dru\u0161tvene mre\u017ee da.<\/p>\n<div id=\"attachment_26183\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26183\" class=\"size-full wp-image-26183\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_2_73posto_1200x675.png\" alt=\"Generacija Z, mladi, posao\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_2_73posto_1200x675.png 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_2_73posto_1200x675-300x169.png 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_2_73posto_1200x675-1024x576.png 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_2_73posto_1200x675-768x432.png 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_2_73posto_1200x675-444x250.png 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-26183\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Generacija Z, mladi, posao<\/span><\/p><\/div>\n<ul>\n<li><strong>Istra\u017eivanje poslodavca.<\/strong><\/li>\n<\/ul>\n<p>Prije prijave kandidat \u017eeli znati kome se javlja.<\/p>\n<p>Istra\u017eivanja pokazuju da 62% do 75% kandidata provjerava poslodavca na dru\u0161tvenim mre\u017eama kako bi ocijenilo njegovu reputaciju, kulturu i vrijednosti.<\/p>\n<p>Va\u0161 profil postao je svojevrsni filter prije prijave.<\/p>\n<ul>\n<li><strong>Mla\u0111e generacije mijenjaju pravila. <\/strong><\/li>\n<\/ul>\n<p>Za generaciju Z granica izme\u0111u zabave i tra\u017eenja posla gotovo je nestala.<\/p>\n<p>Hashtag #CareerTok skupio je vi\u0161e od 2 milijarde pregleda, a istra\u017eivanja pokazuju da je znatan udio mladih prona\u0161ao posao ili praksu \u010dak i preko TikToka.<\/p>\n<p>Kod najmla\u0111ih kandidata TikTok kao alat za tra\u017eenje posla ponegdje je ve\u0107 sustigao LinkedIn.<\/p>\n<ul>\n<li><strong>Brzina i autenti\u010dnost<\/strong>.<\/li>\n<\/ul>\n<p>Kratki video, pri\u010da zaposlenika ili iskren \u201eiza kulisa&#8221; sadr\u017eaj ka\u017eu kandidatu vi\u0161e od suhoparnog oglasa.<\/p>\n<p>Mladi cijene transparentnost i prije prijave provjeravaju djeluje li tvrtka autenti\u010dno.<\/p>\n<p><em><a href=\"https:\/\/zaposlise.hr\/blog\/generacija-z-i-milenijalci-mijenjaju-pravila-rada-novo-istrazivanje\/\">Generacija Z<\/a> i milenijalci mijenjaju pravila u svijetu rada. Saznajte kako iz \u010dlanka na poveznici!<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Drustvene_mreze_su_izlog_poslodavca\"><\/span>Dru\u0161tvene mre\u017ee su izlog poslodavca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ovdje dolazimo do klju\u010dne poruke za poslodavce: na dru\u0161tvenim mre\u017eama kandidat vas ocjenjuje i prije nego \u0161to ste ga vi uop\u0107e primijetili.<\/p>\n<p>Kad kandidat nai\u0111e na va\u0161 oglas ili tvrtku, prvi refleks je otvoriti va\u0161 profil. Ako ondje zatekne uredan, aktivan i autenti\u010dan sadr\u017eaj, dojam je pozitivan i vjerojatnost prijave raste.<\/p>\n<p>Podaci potvr\u0111uju takvu situaciju. 75% kandidata sklonije je prijaviti se ako poslodavac aktivno ure\u0111uje svoj brand na dru\u0161tvenim mre\u017eama.<\/p>\n<p>Vrijedi i obrnuto. Ako profil zjapi prazan, zadnja objava je od prije dvije godine ili se na komentare i recenzije nitko ne javlja, kandidat i\u0161\u010ditava kao znak nemara.<\/p>\n<p>Naime, 47% ljudi ka\u017ee da je odbilo ponudu zbog lo\u0161e reputacije poslodavca. Zapu\u0161ten profil izravno tvrtku ko\u0161ta kandidata.<\/p>\n<div id=\"attachment_26185\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26185\" class=\"size-full wp-image-26185\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_3_62-75posto_1200x675.png\" alt=\"Istra\u017eivanje, prijava\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_3_62-75posto_1200x675.png 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_3_62-75posto_1200x675-300x169.png 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_3_62-75posto_1200x675-1024x576.png 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_3_62-75posto_1200x675-768x432.png 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_3_62-75posto_1200x675-444x250.png 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-26185\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Istra\u017eivanje, prijava<\/span><\/p><\/div>\n<p>Zato ure\u0111ene dru\u0161tvene mre\u017ee nisu marketin\u0161ki luksuz nego dio procesa zapo\u0161ljavanja. One rade tri stvari odjednom: privla\u010de prave ljude, grade povjerenje i filtriraju one koji vam ne odgovaraju.<\/p>\n<p><em>Tvrtki jam\u010dimo prijave u suprotnom je <a href=\"https:\/\/zaposlise.hr\/blog\/oglasavanje-jamcimo-prijave-ili-je-oglasavanje-besplatno\/\">ogla\u0161avanje<\/a> besplatno. Saznajte vi\u0161e!<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ulaganje_se_isplati\"><\/span>Ulaganje se isplati<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ako \u017eelite do\u0107i do kvalitetnih kandidata prisutnost na dru\u0161tvenim mre\u017eama mora biti ure\u0111ena i aktivna. Posebno ako \u017eelite do\u0107i do mla\u0111ih i <a href=\"https:\/\/zaposlise.hr\/blog\/pasivni-kandidati-kako-doci-do-najboljih-ljudi\/\">pasivnih kandidata<\/a>.<\/p>\n<p><strong>Tada bi trebali imati sljede\u0107e:<\/strong><\/p>\n<ul>\n<li>Dosljedan, a\u017euran profil s jasnom slikom tko ste i kako je raditi kod vas.<\/li>\n<li>Sadr\u017eaj o kulturi i ljudima, a ne samo oglasi. Pri\u010de zaposlenika u pravilu nadma\u0161uju klasi\u010dne objave po dosegu i anga\u017emanu.<\/li>\n<li>Ciljano ogla\u0161avanje kojim oglas za posao dovodite to\u010dno pred one kandidate koje \u017eelite (po lokaciji, struci, interesima).<\/li>\n<li>Brz odgovor na upite, komentare i recenzije. Njih najvi\u0161e kandidat gleda.<\/li>\n<\/ul>\n<p>Dobra vijest je da se ulaganje isplati.<\/p>\n<p>Sna\u017ean brand poslodavca mo\u017ee smanjiti tro\u0161ak zapo\u0161ljavanja i do 50% te osjetno smanjiti fluktuaciju. Ure\u0111ene dru\u0161tvene mre\u017ee tako nisu tro\u0161ak, nego u\u0161teda i konkurentska prednost.<\/p>\n<p><em>Mislite na <a href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/\">employer branding<\/a>! Vi\u0161e u \u010dlanku na <a href=\"https:\/\/zaposlise.hr\/blog\/employer-branding-dobro-ciljanje-oglasa-nije-dovoljno\/\">poveznici<\/a>!<\/em><\/p>\n<div id=\"attachment_26187\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26187\" class=\"size-full wp-image-26187\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_4_75posto_1200x675.png\" alt=\"Brand, employer branding\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_4_75posto_1200x675.png 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_4_75posto_1200x675-300x169.png 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_4_75posto_1200x675-1024x576.png 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_4_75posto_1200x675-768x432.png 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_stat_4_75posto_1200x675-444x250.png 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-26187\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Brand, employer branding<\/span><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Javite_nam_se\"><\/span>Javite nam se<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mi povezujemo obje strane. Kroz ciljano ogla\u0161avanje oglas za posao dovodimo pred prave kandidate ondje gdje provode vrijeme.<\/p>\n<p>Kroz alate za regrutaciju i predselekciju (<a href=\"https:\/\/zaposlise.hr\/blog\/platforma-ats-umjesto-kaosa-e-mailova-i-tablica\/\">ATS<\/a> + <a href=\"https:\/\/cyber.hr\/ai-u-cyber-sigurnosti-automatizacija-nije-dovoljna\/\" target=\"_blank\" rel=\"noopener\">AI<\/a>) poma\u017eemo poslodavcima da te prijave brzo i kvalitetno obrade. Cilj je jednostavan: da vas kandidat na\u0111e tamo gdje ve\u0107 tra\u017ei \u2014 i da se lako i brzo javi.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cesto_postavljana_pitanja\"><\/span>\u010cesto postavljana pitanja<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Traze_li_ljudi_stvarno_posao_preko_drustvenih_mreza\"><\/span>Tra\u017ee li ljudi stvarno posao preko dru\u0161tvenih mre\u017ea?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Da. Oko 79\u201386 % tra\u017eitelja posla koristi dru\u0161tvene mre\u017ee u potrazi, a \u010dak 73 % mla\u0111ih (18\u201334) posljednji je posao prona\u0161lo upravo tamo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Zasto_poslodavac_mora_imati_uredene_mreze\"><\/span>Za\u0161to poslodavac mora imati ure\u0111ene mre\u017ee?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jer 62\u201375 % kandidata istra\u017euje poslodavca na mre\u017eama prije prijave, a tri \u010detvrtine ih je sklonije prijaviti se tvrtki koja aktivno ure\u0111uje svoj brand. Zapu\u0161ten profil izravno odbija kandidate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Koje_mreze_su_najvaznije_za_zaposljavanje\"><\/span>Koje mre\u017ee su najva\u017enije za zapo\u0161ljavanje?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LinkedIn i Facebook tradicionalno prednja\u010de, no za mla\u0111e kandidate sve su va\u017eniji Instagram i TikTok. Idealno je biti prisutan ondje gdje je va\u0161a ciljana publika.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trend_se_ubrzava\"><\/span>Trend se ubrzava<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tra\u017eenje posla preselilo se na dru\u0161tvene mre\u017ee i taj se trend samo ubrzava.<\/p>\n<p>Kandidati istra\u017euju poslodavca, dok se poslodavci predstavljaju.<\/p>\n<p>Uredite svoju prisutnost i do\u0111ite do boljih kandidata, br\u017ee i uz manji tro\u0161ak.<\/p>\n<p>\u017delite da va\u0161 oglas do\u0111e pred prave kandidate na webu i na dru\u0161tvenim mre\u017eama?<\/p>\n<p><strong>Objavite <a href=\"http:\/\/zaposlise.hr\/posao\">oglas za posao<\/a> i iskoristite ciljano ogla\u0161avanje.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dru\u0161tvene mre\u017ee postale su jedno od glavnih mjesta na kojima ljudi tra\u017ee i pronalaze posao. Kada tra\u017eimo posao, ne idemo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":26179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[366],"tags":[103,861,84,187,851],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dru\u0161tvene mre\u017ee vam dovode kandidate - Zaposlise.hr<\/title>\n<meta name=\"description\" content=\"Dru\u0161tvene mre\u017ee i tra\u017eenje posla: 73 % mladih ondje je na\u0161lo posljednji posao. Saznajte za\u0161to poslodavac mora biti prisutan i ure\u0111en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dru\u0161tvene mre\u017ee vam dovode kandidate - Zaposlise.hr\" \/>\n<meta property=\"og:description\" content=\"Dru\u0161tvene mre\u017ee i tra\u017eenje posla: 73 % mladih ondje je na\u0161lo posljednji posao. Saznajte za\u0161to poslodavac mora biti prisutan i ure\u0111en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/\" \/>\n<meta property=\"og:site_name\" content=\"Zaposlise.hr\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-21T08:38:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-21T08:41:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_cover_1200x675.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maja Cvetkovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maja Cvetkovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/\"},\"author\":{\"name\":\"Maja Cvetkovic\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/11d6327b8569a9e940673e6acbfa396a\"},\"headline\":\"Dru\u0161tvene mre\u017ee vam dovode kandidate\",\"datePublished\":\"2026-09-21T08:38:58+00:00\",\"dateModified\":\"2026-09-21T08:41:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/\"},\"wordCount\":1272,\"publisher\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/#organization\"},\"keywords\":[\"dru\u0161tvene mre\u017ee\",\"financije\",\"generacija z\",\"Linkedin profil\",\"pasivni kandidat\"],\"articleSection\":[\"Za poslodavce\"],\"inLanguage\":\"hr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/\",\"url\":\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/\",\"name\":\"Dru\u0161tvene mre\u017ee vam dovode kandidate - Zaposlise.hr\",\"isPartOf\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/#website\"},\"datePublished\":\"2026-09-21T08:38:58+00:00\",\"dateModified\":\"2026-09-21T08:41:43+00:00\",\"description\":\"Dru\u0161tvene mre\u017ee i tra\u017eenje posla: 73 % mladih ondje je na\u0161lo posljednji posao. Saznajte za\u0161to poslodavac mora biti prisutan i ure\u0111en\",\"breadcrumb\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\/\/zaposlise.hr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dru\u0161tvene mre\u017ee vam dovode kandidate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#website\",\"url\":\"https:\/\/zaposlise.hr\/blog\/\",\"name\":\"Zaposlise.hr\",\"description\":\"Posao za tebe\",\"publisher\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zaposlise.hr\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"hr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#organization\",\"name\":\"Zaposlise.hr\",\"url\":\"https:\/\/zaposlise.hr\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-05-at-09.05.43.png\",\"contentUrl\":\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-05-at-09.05.43.png\",\"width\":2088,\"height\":592,\"caption\":\"Zaposlise.hr\"},\"image\":{\"@id\":\"https:\/\/zaposlise.hr\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/11d6327b8569a9e940673e6acbfa396a\",\"name\":\"Maja Cvetkovic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e8d7da4f01ab43b5b98fc69bf899cf57?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e8d7da4f01ab43b5b98fc69bf899cf57?s=96&d=mm&r=g\",\"caption\":\"Maja Cvetkovic\"},\"url\":\"https:\/\/zaposlise.hr\/blog\/author\/mayacvetkovic\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dru\u0161tvene mre\u017ee vam dovode kandidate - Zaposlise.hr","description":"Dru\u0161tvene mre\u017ee i tra\u017eenje posla: 73 % mladih ondje je na\u0161lo posljednji posao. Saznajte za\u0161to poslodavac mora biti prisutan i ure\u0111en","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/","og_locale":"hr_HR","og_type":"article","og_title":"Dru\u0161tvene mre\u017ee vam dovode kandidate - Zaposlise.hr","og_description":"Dru\u0161tvene mre\u017ee i tra\u017eenje posla: 73 % mladih ondje je na\u0161lo posljednji posao. Saznajte za\u0161to poslodavac mora biti prisutan i ure\u0111en","og_url":"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/","og_site_name":"Zaposlise.hr","article_published_time":"2026-09-21T08:38:58+00:00","article_modified_time":"2026-09-21T08:41:43+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/zaposlise_cover_1200x675.png","type":"image\/png"}],"author":"Maja Cvetkovic","twitter_card":"summary_large_image","twitter_misc":{"Napisao\/la":"Maja Cvetkovic","Procijenjeno vrijeme \u010ditanja":"7 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#article","isPartOf":{"@id":"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/"},"author":{"name":"Maja Cvetkovic","@id":"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/11d6327b8569a9e940673e6acbfa396a"},"headline":"Dru\u0161tvene mre\u017ee vam dovode kandidate","datePublished":"2026-09-21T08:38:58+00:00","dateModified":"2026-09-21T08:41:43+00:00","mainEntityOfPage":{"@id":"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/"},"wordCount":1272,"publisher":{"@id":"https:\/\/zaposlise.hr\/blog\/#organization"},"keywords":["dru\u0161tvene mre\u017ee","financije","generacija z","Linkedin profil","pasivni kandidat"],"articleSection":["Za poslodavce"],"inLanguage":"hr"},{"@type":"WebPage","@id":"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/","url":"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/","name":"Dru\u0161tvene mre\u017ee vam dovode kandidate - Zaposlise.hr","isPartOf":{"@id":"https:\/\/zaposlise.hr\/blog\/#website"},"datePublished":"2026-09-21T08:38:58+00:00","dateModified":"2026-09-21T08:41:43+00:00","description":"Dru\u0161tvene mre\u017ee i tra\u017eenje posla: 73 % mladih ondje je na\u0161lo posljednji posao. Saznajte za\u0161to poslodavac mora biti prisutan i ure\u0111en","breadcrumb":{"@id":"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#breadcrumb"},"inLanguage":"hr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zaposlise.hr\/blog\/drustvene-mreze-vam-dovode-kandidate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/zaposlise.hr\/blog\/"},{"@type":"ListItem","position":2,"name":"Dru\u0161tvene mre\u017ee vam dovode kandidate"}]},{"@type":"WebSite","@id":"https:\/\/zaposlise.hr\/blog\/#website","url":"https:\/\/zaposlise.hr\/blog\/","name":"Zaposlise.hr","description":"Posao za tebe","publisher":{"@id":"https:\/\/zaposlise.hr\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zaposlise.hr\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"hr"},{"@type":"Organization","@id":"https:\/\/zaposlise.hr\/blog\/#organization","name":"Zaposlise.hr","url":"https:\/\/zaposlise.hr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/zaposlise.hr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-05-at-09.05.43.png","contentUrl":"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-05-at-09.05.43.png","width":2088,"height":592,"caption":"Zaposlise.hr"},"image":{"@id":"https:\/\/zaposlise.hr\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/11d6327b8569a9e940673e6acbfa396a","name":"Maja Cvetkovic","image":{"@type":"ImageObject","inLanguage":"hr","@id":"https:\/\/zaposlise.hr\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e8d7da4f01ab43b5b98fc69bf899cf57?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8d7da4f01ab43b5b98fc69bf899cf57?s=96&d=mm&r=g","caption":"Maja Cvetkovic"},"url":"https:\/\/zaposlise.hr\/blog\/author\/mayacvetkovic\/"}]}},"_links":{"self":[{"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/posts\/26152"}],"collection":[{"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/comments?post=26152"}],"version-history":[{"count":33,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/posts\/26152\/revisions"}],"predecessor-version":[{"id":26190,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/posts\/26152\/revisions\/26190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/media\/26179"}],"wp:attachment":[{"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/media?parent=26152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/categories?post=26152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zaposlise.hr\/blog\/wp-json\/wp\/v2\/tags?post=26152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}