{"id":26426,"date":"2026-10-01T15:07:21","date_gmt":"2026-10-01T13:07:21","guid":{"rendered":"https:\/\/zaposlise.hr\/blog\/?p=26426"},"modified":"2026-10-01T15:08:40","modified_gmt":"2026-10-01T13:08:40","slug":"ljudski-resursi-10-trendova-za-2026","status":"publish","type":"post","link":"https:\/\/zaposlise.hr\/blog\/ljudski-resursi-10-trendova-za-2026\/","title":{"rendered":"Ljudski resursi: 10 trendova za 2026."},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>Ljudski resursi ve\u0107 nekoliko godina prolaze kroz najve\u0107u transformaciju u svojoj povijesti.<\/p>\n<p>Nekada je taj odjel slu\u017eio za administraciju i pomo\u0107 oko pla\u0107e. Danas je situacija potpuno druga\u010dija. Do\u0161lo je do nemjerljivih promjena.<\/p>\n<p>Rekli bismo da su ljudski resursi strate\u0161ki partner svakom poslovanju. Primijetili smo da se ove godine transformacija jo\u0161 vi\u0161e ubrzala.<\/p>\n<p>O\u010dekivanja su velika, umjetna inteligencija radi <em>dar mar<\/em> svugdje. Zatim, susre\u0107emo se s manjkom vje\u0161tina na mnogim pozicijama.<\/p>\n<p>Uz sve te promjene,\u00a0nova regulativa i druk\u010dija o\u010dekivanja zaposlenika prisiljavaju ljudske resurse da se iznova osmisle.<\/p>\n<p>Donosimo deset trendova koji \u0107e u 2026. najvi\u0161e oblikovati posao HR\u2011a i svakodnevicu zaposlenih.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_64 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Sadr\u017eaj<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zaposlise.hr\/blog\/ljudski-resursi-10-trendova-za-2026\/#1_Umjetna_inteligencija\" title=\"1. Umjetna inteligencija\">1. Umjetna inteligencija<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zaposlise.hr\/blog\/ljudski-resursi-10-trendova-za-2026\/#2_Svi_moramo_poraditi_na_vjestinama\" title=\"2. Svi moramo poraditi na vje\u0161tinama\">2. Svi moramo poraditi na vje\u0161tinama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zaposlise.hr\/blog\/ljudski-resursi-10-trendova-za-2026\/#3_Nova_pismenost_zaposlenih\" title=\"3. Nova pismenost zaposlenih\">3. Nova pismenost zaposlenih<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zaposlise.hr\/blog\/ljudski-resursi-10-trendova-za-2026\/#4_Promjena_postaje_svakodnevica\" title=\"4. Promjena postaje svakodnevica\">4. Promjena postaje svakodnevica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zaposlise.hr\/blog\/ljudski-resursi-10-trendova-za-2026\/#5_Transparentnost_placa_postaje_zakonska_obveza\" title=\"5. Transparentnost pla\u0107a postaje zakonska obveza\">5. Transparentnost pla\u0107a postaje zakonska obveza<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zaposlise.hr\/blog\/ljudski-resursi-10-trendova-za-2026\/#6_Dobrobit_prestaje_biti_benefit_i_postaje_strategija\" title=\"6. Dobrobit prestaje biti benefit i postaje strategija\">6. Dobrobit prestaje biti benefit i postaje strategija<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zaposlise.hr\/blog\/ljudski-resursi-10-trendova-za-2026\/#7_Interna_mobilnost_i_cjelozivotno_ucenje\" title=\"7. Interna mobilnost i cjelo\u017eivotno u\u010denje\">7. Interna mobilnost i cjelo\u017eivotno u\u010denje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zaposlise.hr\/blog\/ljudski-resursi-10-trendova-za-2026\/#8_Odluke_na_temelju_podataka\" title=\"8. Odluke na temelju podataka\">8. Odluke na temelju podataka<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zaposlise.hr\/blog\/ljudski-resursi-10-trendova-za-2026\/#9_Employer_branding\" title=\"9. Employer branding\">9. Employer branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zaposlise.hr\/blog\/ljudski-resursi-10-trendova-za-2026\/#10_Personalizirano_iskustvo\" title=\"10. Personalizirano iskustvo\">10. Personalizirano iskustvo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zaposlise.hr\/blog\/ljudski-resursi-10-trendova-za-2026\/#Zakljucak\" title=\"Zaklju\u010dak\">Zaklju\u010dak<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Umjetna_inteligencija\"><\/span>1. Umjetna inteligencija<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI definitivno postaje postaje operativni sustav ljudskih resursa. Jedna konkretna infrastruktura za rad.<\/p>\n<div id=\"attachment_26468\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26468\" class=\"size-full wp-image-26468\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_1_ljudski_pristup.jpg\" alt=\"Ljudski pristup, razgovor, Unsplash\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_1_ljudski_pristup.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_1_ljudski_pristup-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_1_ljudski_pristup-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_1_ljudski_pristup-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_1_ljudski_pristup-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-26468\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Ljudski pristup, razgovor, <a href=\"http:\/\/unsplash.com\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/span><\/p><\/div>\n<p>Za primjer navodimo platformu <a href=\"https:\/\/zaposlise.hr\/blog\/platforma-ats-umjesto-kaosa-e-mailova-i-tablica\/\">ATS<\/a>. Svakako dragocjena platforma\u00a0 zahvaljuju\u0107i kojoj nema vi\u0161e kaosa Excela, gubljenja podataka i problema u komunikaciji.<\/p>\n<p><a href=\"http:\/\/zaposlise.hr\">Zaposlise<\/a> koristi ATS i preporu\u010damo takvu platformu svima koji vole red i rezultate.<\/p>\n<p><a href=\"https:\/\/www.gartner.com\/en\/human-resources\/trends\/top-priorities-for-hr-leaders\" target=\"_blank\" rel=\"noopener\">Gartner<\/a> je proveo istra\u017eivanje na 426 direktora ljudskih resursa iz 23 industrije i \u010detiri svjetske regije.<\/p>\n<p>Glavni je prioritet za 2026. izgradnja namjenske, HR\u2011specifi\u010dne strategije umjetne inteligencije.<\/p>\n<p>Fokus se time seli s\u00a0 na stvarnu vrijednost. Naime, Gartner procjenjuje porast produktivnosti do oko 29% kroz preustroj na\u010dina rada HR odjela.<\/p>\n<blockquote><p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 14pt;\">Klju\u010dna rije\u010d 2026. godine je agentic AI!<\/span><\/p><\/blockquote>\n<p>Radi se o\u00a0AI koji samostalno izvr\u0161ava dijelove procesa.<\/p>\n<p>No \u0161to je AI prisutniji, to je va\u017eniji ljudski nadzor. Po\u010detni\u010dko odu\u0161evljenje umjetnom inteligencijom je splasnulo kada smo vidjeli da bez ljudske intervencije sadr\u017eaj nije odgovaraju\u0107i.<\/p>\n<p>\u010covjek mora provjeriti pristranost, transparentnost i, sve u svemu dati kona\u010dnu odluku oko projekta. Takva kombinacija odli\u010dno funkcionira.<\/p>\n<p><em>Kod nas su svi <a href=\"https:\/\/zaposlise.hr\/blog\/oglasi-za-posao-na-jednom-mjestu\/\">oglasi za posao<\/a> na jednom mjestu. Pro\u010ditajte \u010dlanak na <a href=\"https:\/\/zaposlise.hr\/blog\/oglasi-za-posao-na-jednom-mjestu\/\">poveznici<\/a>!<\/em><\/p>\n<div id=\"attachment_26470\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26470\" class=\"size-full wp-image-26470\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_5_vjestine.jpg\" alt=\"Vje\u0161tine, komunikacija, prenosive vje\u0161tine, Unsplash\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_5_vjestine.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_5_vjestine-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_5_vjestine-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_5_vjestine-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_5_vjestine-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-26470\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Vje\u0161tine, komunikacija, prenosive vje\u0161tine, <a href=\"http:\/\/unsplash.com\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/span><\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"2_Svi_moramo_poraditi_na_vjestinama\"><\/span>2. Svi moramo poraditi na vje\u0161tinama<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Primje\u0107ujemo da tvrtke 2026. godine ne inzistiraju na formalnom obrazovanju. Nema vi\u0161e pitanja o stru\u010dnoj spremi.<\/p>\n<p>No, itekako se zapo\u0161ljava i bira ljude prema onome \u0161to znaju napraviti. Kako sve brzo zastarijeva, tako i znanja pada u tu kategoriju.<\/p>\n<blockquote><p><span style=\"font-size: 14pt; font-family: terminal, monaco, monospace;\">Prema Svjetskom gospodarskom forumu, do 2030. promijenit \u0107e se otprilike 39% temeljnih vje\u0161tina koje poslovi tra\u017ee. <\/span><\/p><\/blockquote>\n<p>Ljudski resursi zato grade mape vje\u0161tina, interna tr\u017ei\u0161ta talenata i personalizirane razvojne putove, umjesto da ljude zaklju\u010davaju u krute opise poslova.<\/p>\n<p><em>Zanima vas <a href=\"https:\/\/zaposlise.hr\/blog\/vjestine-za-rad-na-daljinu\/\">rad od ku\u0107e<\/a> i na daljinu? Ali imate li potrebne vje\u0161tine? Pro\u010ditajte <a href=\"https:\/\/zaposlise.hr\/blog\/vjestine-za-rad-na-daljinu\/\">\u010dlanak<\/a>!<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Nova_pismenost_zaposlenih\"><\/span>3. Nova pismenost zaposlenih<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Uz koristi, AI donosi i novu vrstu problema. <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-10-02-gartner-says-chros-top-priorities-for-2026-center-around-realizing-ai-value-and-driving-performance-amid-uncertainty\" target=\"_blank\" rel=\"noopener\">Gartner<\/a> za 2026. predvi\u0111a pojavu koju naziva <em>AI workslop.<\/em><\/p>\n<p>Po\u010deo se generirati povr\u0161ni, nekvalitetni sadr\u017eaj napravljen pomo\u0107i umjetne inteligencije. Ujedno se radi o glavnom uzroku velikog pada produktivnosti.<\/p>\n<p>Ljudski resursi ove godine jasno i glasno ka\u017eu da je ulaganje u AI pismenost nu\u017ena. Poslodavci moraju zaposlenicima osigurati novu vrstu znanja.<\/p>\n<p>Trebali bi nau\u010di kako\u00a0pametno koristiti alate, provjeravati rezultate i zadr\u017eati kvalitetu.<\/p>\n<blockquote><p><span style=\"font-size: 14pt; font-family: terminal, monaco, monospace;\">Znati koristiti AI postat \u0107e jednako va\u017eno kao nekad znati koristiti <a href=\"https:\/\/zaposlise.hr\/blog\/excel-luka-kobescak\/\" target=\"_blank\" rel=\"noopener\">Excel<\/a>.<\/span><\/p><\/blockquote>\n<div id=\"attachment_26473\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26473\" class=\"size-full wp-image-26473\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_2_dobrobit.jpg\" alt=\"Dobrobit, kvaliteta, privatni \u017eivot, Unsplash\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_2_dobrobit.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_2_dobrobit-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_2_dobrobit-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_2_dobrobit-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_2_dobrobit-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-26473\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Dobrobit, kvaliteta, privatni \u017eivot, <a href=\"http:\/\/unsplash.com\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/span><\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"4_Promjena_postaje_svakodnevica\"><\/span>4. Promjena postaje svakodnevica<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nijedan trend ne za\u017eivi bez menad\u017eera koji ga provode.<\/p>\n<p>Gartner zato nagla\u0161ava potrebu da se lidere osposobi za konkretne razgovore o produktivnosti i da se promjena pretvori u svakodnevnu naviku, a ne jednokratni projekt.<\/p>\n<p>Ljudski resursi u 2026. najvi\u0161e ula\u017eu u srednji menad\u017ement.<\/p>\n<p>Najbolje rezultate imaju tvrtke koje vode poslovanje s <a href=\"https:\/\/zaposlise.hr\/blog\/empatija-vodstvo\/\">empatijom<\/a>.<\/p>\n<p>Zaposlenici i voditelji poslovanja moraju poraditi na emocionalnoj inteligenciji i svojoj sposobnosti da vode tim\u00a0kroz stalne promjene bez <a href=\"https:\/\/zaposlise.hr\/blog\/burnout-bolest-ili-promjena\/\" target=\"_blank\" rel=\"noopener\">izgaranja<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Transparentnost_placa_postaje_zakonska_obveza\"><\/span>5. Transparentnost pla\u0107a postaje zakonska obveza<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tema o kojoj se dugo \u0161aptalo postaje obveza.<\/p>\n<p>Direktiva Europske unije o <a href=\"https:\/\/zaposlise.hr\/blog\/direktiva-o-transparentnosti-placa-polako-stize\/\">transparentnosti pla\u0107a<\/a> zahtijeva da je dr\u017eave \u010dlanice, uklju\u010duju\u0107i Hrvatsku, prenesu u zakonodavstvo do lipnja 2026.<\/p>\n<p>Direktiva govori da kriteriji nagra\u0111ivanja moraju biti jasni. Kandidat ima pravo znati raspon pla\u0107e i mogu\u0107nost da aktivno prati razlike u pla\u0107ama ako do\u0111e do zaposlenja.<\/p>\n<p>Radi se o velikom obujmu posla za odjel ljudskih resursa. Samo\u00a0uvo\u0111enje transparentnih platnih okvira i otvorena komunikacija o tome kako se pla\u0107a odre\u0111uje odnosi velik dio posla.<\/p>\n<div id=\"attachment_26475\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26475\" class=\"size-full wp-image-26475\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_3_zaposljavanje.jpg\" alt=\"Zapo\u0161ljavanje, Unsplash\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_3_zaposljavanje.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_3_zaposljavanje-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_3_zaposljavanje-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_3_zaposljavanje-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_3_zaposljavanje-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-26475\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Zapo\u0161ljavanje, <a href=\"http:\/\/unsplash.com\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/span><\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"6_Dobrobit_prestaje_biti_benefit_i_postaje_strategija\"><\/span>6. Dobrobit prestaje biti benefit i postaje strategija<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Izgaranje i kroni\u010dni stres promijenili su odnos prema poslu.\u00a0Dobrobit zaposlenika je neizostavan dio radnog dana. Barem bi tako trebalo biti.<\/p>\n<p><a href=\"http:\/\/deloitte.com\" target=\"_blank\" rel=\"noopener\">Deloitte<\/a> ima i naziv za takav stil rada. Zove ga ljudskom odr\u017eivo\u0161\u0107u. Radi se o ideji\u00a0da organizacija mjeri koliko doprinosi zdravlju, vje\u0161tinama i napretku svojih ljudi.<\/p>\n<p>Optere\u0107enja moraju biti realna. Predla\u017eu s fleksibilni modeli rada. Od svega toga ima malo koristi ako u planu rada ne postoji psiholo\u0161ka sigurnost.<\/p>\n<p>Svatko bi trebao mo\u0107i re\u0107i ako ne\u0161to ne ide i treba li pomo\u0107.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Interna_mobilnost_i_cjelozivotno_ucenje\"><\/span>7. Interna mobilnost i cjelo\u017eivotno u\u010denje<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kad je te\u0161ko na\u0107i nove ljude, najpametnije je razvijati postoje\u0107e. Interna mobilnost, odnosno kretanje zaposlenika me\u0111u ulogama i timovima, postaje jedan od najja\u010dih alata za zadr\u017eavanje.<\/p>\n<p><a href=\"https:\/\/learning.linkedin.com\/resources\/career-development\/develop-employees\" target=\"_blank\" rel=\"noopener\">Podaci LinkedIna<\/a> godinama pokazuju da zaposlenici dulje ostaju u tvrtkama koje im nude priliku za u\u010denje i napredovanje.<\/p>\n<p>Ljudski resursi zato grade programe prekvalifikacije i dodatnog usavr\u0161avanja kao stalnu aktivnost, a ne jednokratni trening.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Odluke_na_temelju_podataka\"><\/span>8. Odluke na temelju podataka<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ljudski resursi sve vi\u0161e govore jezikom brojki. Naravno da kandidat i poslodavac moraju kliknuti. Ipak, sve se vi\u0161e odluke temelje na podacima.<\/p>\n<div id=\"attachment_26477\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26477\" class=\"size-full wp-image-26477\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_4_vodenje.jpg\" alt=\"Vo\u0111enje, vodstvo, lider, Unsplash\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_4_vodenje.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_4_vodenje-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_4_vodenje-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_4_vodenje-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/10\/zaposlise_hr_4_vodenje-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-26477\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Vo\u0111enje, vodstvo, lider, <a href=\"http:\/\/unsplash.com\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/span><\/p><\/div>\n<p>Dojam i navike nisu vi\u0161e relevantne za zapo\u0161ljavanje, razvoj ili zadr\u017eavanje zaposlenika.<\/p>\n<p>Tvrtka sada gleda stopu fluktuacije. Va\u017ean podatak je i\u00a0 vrijeme do\u00a0popune radnog mjesta, anga\u017emana i u\u010dinka.<\/p>\n<p>Ljudski resursi u dana\u0161nje vrijeme trebaju predvidjeti odlaske, uo\u010diti rizike i dokazati vrijednost svojih inicijativa upravi.<\/p>\n<blockquote><p><span style=\"font-size: 14pt; font-family: tahoma, arial, helvetica, sans-serif;\">HR kona\u010dno sjeda za stol na kojem se donose poslovne odluke.<\/span><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"9_Employer_branding\"><\/span>9. Employer branding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tr\u017ei\u0161te rada i dalje je na strani kandidata, pa na\u010din na koji se tvrtka predstavlja presudno utje\u010de na to ho\u0107e li se pravi ljudi uop\u0107e javiti.<\/p>\n<p>Kandidati istra\u017euju poslodavca prije prijave, a lo\u0161e iskustvo u selekciji brzo se pro\u010duje.<\/p>\n<p>Zanimljivo, i sami procesi zapo\u0161ljavanja mijenjaju se.<\/p>\n<p>Iz spomenutog istra\u017eivanja Gartnera vidimo da \u0107e tvrtke kombinirati prisnije pristupe. Najbolji dojam se stje\u010de razgovorom u\u017eivo i prakti\u010dnom procjenom vje\u0161tina, dakako s novim AI alatima.<\/p>\n<div id=\"attachment_26110\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26110\" class=\"size-full wp-image-26110\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/konf-3-kako.jpg\" alt=\"ATS, ogla\u0161avanje\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/konf-3-kako.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/konf-3-kako-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/konf-3-kako-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/konf-3-kako-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2026\/09\/konf-3-kako-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-26110\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">ATS, ogla\u0161avanje<\/span><\/p><\/div>\n<p>Cilj je brzina uz zadr\u017eavanje ljudskog dodira.<\/p>\n<p><em>Poslodavci, jam\u010dimo prijave ili je <a href=\"https:\/\/zaposlise.hr\/blog\/oglasavanje-jamcimo-prijave-ili-je-oglasavanje-besplatno\/\">ogla\u0161avanje<\/a> besplatno. Kliknite na <a href=\"https:\/\/zaposlise.hr\/blog\/oglasavanje-jamcimo-prijave-ili-je-oglasavanje-besplatno\/\">\u010dlanak<\/a>!<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Personalizirano_iskustvo\"><\/span>10. Personalizirano iskustvo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Logika nam govori da jedna mjera ne mo\u017ee funkcionirati za sve. Svi smo mi razli\u010diti.<\/p>\n<p>Zahvaljuju\u0107i tehnologiji, ljudski resursi mogu ponuditi iskustvo prilago\u0111eno pojedincu. Mogu\u0107e je prilagoditi na\u010din u\u010denja, beneficije, karijerne puteve i model rada.<\/p>\n<p>Svi vidimo da zaposlenici o\u010dekuju fleksibilnost, hibridni rad i\u00a0mogu\u0107nost prilagodbe razli\u010ditim \u017eivotnim fazama.<\/p>\n<p>Ne radi se o nikakvoj privilegiji, ve\u0107 o standardu.<\/p>\n<p>Personalizacija tako izravno utje\u010de na anga\u017eman, zadr\u017eavanje i privla\u010dnost poslodavca.<\/p>\n<p><em>Cijelo iskustvo zaokru\u017euje <a href=\"https:\/\/zaposlise.hr\/blog\/korporativna-kultura\/\">korporativna kultura<\/a>. Poslodavac, uz ljudske resurse, jasno odre\u0111uje smjer u kojem se tvrtka kre\u0107e. Pro\u010ditajte <a href=\"https:\/\/zaposlise.hr\/blog\/korporativna-kultura\/\">\u010dlanak<\/a>!<\/em><\/p>\n<div id=\"attachment_15972\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15972\" class=\"size-full wp-image-15972\" src=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Klik-do-poslazaposlise.jpg\" alt=\"Klik do posla,zaposlise\" width=\"1200\" height=\"675\" srcset=\"https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Klik-do-poslazaposlise.jpg 1200w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Klik-do-poslazaposlise-300x169.jpg 300w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Klik-do-poslazaposlise-1024x576.jpg 1024w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Klik-do-poslazaposlise-768x432.jpg 768w, https:\/\/zaposlise.hr\/blog\/wp-content\/uploads\/2025\/08\/Klik-do-poslazaposlise-444x250.jpg 444w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-15972\" class=\"wp-caption-text\"><span style=\"font-size: 8pt;\">Klik do posla, Zaposlise<\/span><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Zakljucak\"><\/span>Zaklju\u010dak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zajedni\u010dki nazivnik svih deset trendova je isti: tehnologija ubrzava, ali ljudi odlu\u010duju.<\/p>\n<p>Ljudski resursi u 2026. ne\u0107e biti definirani time koliko su alata uveli, nego koliko su uspjeli spojiti tehnologiju s pravedno\u0161\u0107u, razvojem i povjerenjem.<\/p>\n<p>Organizacije koje to shvate privu\u0107i \u0107e bolje ljude, dulje ih zadr\u017eati i lak\u0161e se prilagoditi svemu \u0161to slijedi.<\/p>\n<p><strong>\ud83d\udc49 Gradite tim za budu\u0107nost? Objavite <a href=\"http:\/\/zaposlise.hr\/posao\">oglas za posao<\/a> i do\u0111ite do pravih kandidata brzo, jednostavno i uz ciljano ogla\u0161avanje. Javite se ve\u0107 <a href=\"maja.cvetkovic@zaposlise.hr\">danas<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ljudski resursi ve\u0107 nekoliko godina prolaze kroz najve\u0107u transformaciju u svojoj povijesti. Nekada je taj odjel slu\u017eio za administraciju i [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":26466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[793,98,790,412,255],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ljudski resursi: 10 trendova za 2026. - Zaposlise.hr<\/title>\n<meta name=\"description\" content=\"Ljudski resursi u 2026., od umjetne inteligencije i vje\u0161tina do transparentnosti pla\u0107a i dobrobiti, uz podatke i primjere. 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